One Marketing Guy Who Gets It (What Sales Needs, That Is)

I recently ran into Brian Reilly in Cancun, Mexico, at a social event. With me being on the sales side and Brian on the marketing side, naturally, a conversation ensued. (No food was thrown, we assure you.) Brian is the founder of Solerte Consulting. I thought it would be valuable for you to hear from someone I consider a very savvy marketing expert who understands that sales is marketing’s...