Mexico's Largest Distributor of Caterpillar Equipment Madisa Selects Varicent to Drive Sales Performance Efficiency

April 16, 2012 (San Francisco, CA) – Varicent announced today that it has been chosen by Madisa, Mexico’s largest distributor of Caterpillar equipment, to manage its sales performance management processes. Madisa operates 37 branches with over 2,000 employees.