Sales simulations and vacuum cleaners – two stories of innovation

When it comes to selecting sales training, the individuals doing the selection often turn to a program they have used in the past. “When I was at Acme we use the XYZ program, I’m familiar with it and suspect it is as good as any.” But is that the right answer for today? Customers for most large corporations have changed significantly in the last two to three years. What they buy, how they buy,...