Upcoming Panel: CRM and Other Selling Technologies

On one hand we know that even at this late stage, CRM is still being forced on many salespeople against their will. Out-of-the-box CRM, or CRM installed without an underlying selling process is worse than useless to salespeople. It wastes their time, distracts them from the job at hand, and positions them as adversaries to those for whom the reports coming from the CRM system are critical. It...