Most Active Articles 2009-11-26T01:31:20.501-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:search-advertising Andrea Muller amuller078 urn:com:businessweek:bx:article:6402467328454514188-569b73a1fa23bcfde47a6f5702cee23e 2009-11-13T13:20:37.027-05:00

By Christopher Stern and Susan Decker Sept. 19 (Bloomberg) -- The U.S. Justice Department told a federal judge that an agreement between Google Inc. and groups of authors and publishers over digital copies of books may be too broad and raises...

By Christopher Stern and Susan Decker Sept. 19 (Bloomberg) -- The U.S. Justice Department told a federal judge that an agreement between Google Inc. and groups of authors and publishers over digital copies of books may be too broad and raises... http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a_zsREZ._gYo SEO Automative sautomative699 1 0 0 1 urn:com:businessweek:bx:article:46752512828043433-6b6b916aa2219742032e9d0e3795ee6e 2009-11-13T13:16:42.532-05:00

Sept. 15 (Bloomberg) -- Alibaba.com Ltd., operator of China’s biggest trading Web site, fell the most in almost six months in Hong Kong trading after Yahoo! Inc. began selling its stake in the company. Alibaba fell 11 percent to close at HK$18.

Sept. 15 (Bloomberg) -- Alibaba.com Ltd., operator of China’s biggest trading Web site, fell the most in almost six months in Hong Kong trading after Yahoo! Inc. began selling its stake in the company. Alibaba fell 11 percent to close at HK$18. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ax7JfrHZ.9EI SEO Automative sautomative699 1 0 0 1 urn:com:businessweek:bx:article:1467316952194817190-86c11d8508dcfc6ff24a318955732947 2009-11-13T01:33:06.019-05:00

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down.

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=abBH_jfTjhMQ Publicidad Internet pinternet232 2 0 0 2 urn:com:businessweek:bx:article:8728939494706822208-b9ee7436540efff4e6309fbc64f7fc30 2009-11-13T01:35:01.136-05:00

Oct. 28 (Bloomberg) -- Google Inc., in a reply to a query from U.S. regulators, said its voice application isn’t subject to communications regulation and doesn’t compete with services such as those from AT&T Inc. and Verizon Communications Inc.

Oct. 28 (Bloomberg) -- Google Inc., in a reply to a query from U.S. regulators, said its voice application isn’t subject to communications regulation and doesn’t compete with services such as those from AT&T Inc. and Verizon Communications Inc. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=adiPm0Ru.UJk Publicidad Internet pinternet232 1 0 0 1 urn:com:businessweek:bx:article:15973996028165803703-96745862a4afcbeefb219af06685617c 2009-11-10T08:35:14.697-05:00

OneRiot and search engine Taptu plan to announce Tuesday that people have an option to browse the Web on mobile phones for trending topics and the most relevant results.

OneRiot and search engine Taptu plan to announce Tuesday that people have an option to browse the Web on mobile phones for trending topics and the most relevant results. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117066 Scott Miller smiller623 1 0 0 1 urn:com:businessweek:bx:article:5640979635113306402-44947b76e8aad3c736a5d282502512ad 2009-10-26T11:06:44.223-04:00

WHEN a US Airways plane landed in the Hudson River in January, the first picture appeared on Twitter. In June, Twitter users were mourning Michael Jackson before major news outlets reported his death. And, this month, as much of the nation was...

WHEN a US Airways plane landed in the Hudson River in January, the first picture appeared on Twitter. In June, Twitter users were mourning Michael Jackson before major news outlets reported his death. And, this month, as much of the nation was... http://www.nytimes.com/2009/10/25/business/25ping.html?scp=1&sq=how%20high%20will%20real-time%20search&st=Search Michael Arndt marndt561 1 1 0 0 urn:com:businessweek:bx:article:9308724719077072192-d8e140a13689a1ed67fb221cc038a2ff 2009-10-05T15:57:03.813-04:00

It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and behavioral targeting firm Tacoda.

It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and behavioral targeting firm Tacoda. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114686 Jesse Kedy jkedy401 4 1 1 2 urn:com:businessweek:bx:article:11347657905929984606-8dfaad99de0e9a3d7802f9da9df3cc49 2009-10-12T09:38:15.898-04:00

Average click through rates across the board for ads placed on the first page of Google search results have been found to range from 8.0% to 0.2% for positions 1 to 10, with an average click through rate of 3.16%.

Average click through rates across the board for ads placed on the first page of Google search results have been found to range from 8.0% to 0.2% for positions 1 to 10, with an average click through rate of 3.16%. http://www.accuracast.com/seo-weekly/adwords-clickthrough.php Farhad Divecha fdivecha769 2 1 1 0 urn:com:businessweek:bx:article:9824029162637446960-d976ba915bfa943bfb02327d89245282 2009-10-05T13:27:01.617-04:00

One of the challenges that new Twitter users face is finding interesting users to follow. There are several third-party tools to help you do it (like Lunch and TweepML), but we’d love for Twitter lists to come from the source — Twitter itself.

One of the challenges that new Twitter users face is finding interesting users to follow. There are several third-party tools to help you do it (like Lunch and TweepML), but we’d love for Twitter lists to come from the source — Twitter itself. http://mashable.com/2009/09/30/twitter-lists/ Jesse Kedy jkedy401 2 0 1 1 urn:com:businessweek:bx:article:11701394451336294347-8c39388553e6f80ce3e438370f4930f5 2009-10-22T13:06:24.771-04:00

If you have a website – even a modest one – or use pay-per-click (PPC) advertising, using the right keywords or keyword phrases is vital to success. Well-chosen keywords give you a better chance of showing up near the top of search results.

If you have a website – even a modest one – or use pay-per-click (PPC) advertising, using the right keywords or keyword phrases is vital to success. Well-chosen keywords give you a better chance of showing up near the top of search results. http://blogs.business.com/whatworks/2009/7-steps-keyword-search-results/ Daniel Kehrer dkehrer628 1 1 0 0 urn:com:businessweek:bx:article:17458235490302631475-8d7060252a87091ffcc1116f3616d813 2009-10-01T16:46:58.899-04:00

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, "The end of advertising as we know it.”

The information for this post is from an IBM global surveys of more than 2,400 consumers and 80 advertising experts … the report is titled, "The end of advertising as we know it.” http://www.socialmediatoday.com/SMC/127366 Jesse Kedy jkedy401 3 1 1 1 urn:com:businessweek:bx:article:3407557179599847115-54878936af5a254db5dfc8953262a7bb 2009-09-30T13:59:39.362-04:00

If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email?

If social networks are truly transforming how consumers communicate, shouldn't they be affecting the Web's original killer app: email? http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114515 Jesse Kedy jkedy401 3 0 1 2 urn:com:businessweek:bx:article:12462936613717286577-697fd9999823cec8bb8f3332361585cd 2009-09-29T09:26:20.681-04:00

Yahoo's new $100m advertising campaign has launched. It's multichannel and combines television, print, radio and digital. Online, chances are you've already come across some of Yahoo's ads. They're on a variety of popular websites and in many cases, they're very visible.

Yahoo's new $100m advertising campaign has launched. It's multichannel and combines television, print, radio and digital. Online, chances are you've already come across some of Yahoo's ads. They're on a variety of popular websites and in many cases, they're very visible. http://econsultancy.com/blog/4693-yahoo-s-new-ads-promote-google-facebook Jesse Kedy jkedy401 2 0 1 1 urn:com:businessweek:bx:article:272905928076198001-1e1010817248982e94d45383d75a55c3 2009-10-21T02:17:59.066-04:00

It is very important for a company to monitor what is being said online about their products and services, and about their brand.

It is very important for a company to monitor what is being said online about their products and services, and about their brand. http://www.mattsmedia.ca/post/218818636/what-are-you-saying-what-are-other-people-saying Matt Astifan mastifan570 0 0 0 0 urn:com:businessweek:bx:article:11882722902349634542-ca4a2bded0d4aa8e244f40f520db3825 2009-09-26T23:58:45.630-04:00

This excellent Forbes article is a lot more impartial and balanced than the articles posted on BX recently, pointing to the fact that despite Baidu's lead, you sense a crack in the dam. Per independent tests, Google has better search capabilities in Chinese than Baidu.

This excellent Forbes article is a lot more impartial and balanced than the articles posted on BX recently, pointing to the fact that despite Baidu's lead, you sense a crack in the dam. Per independent tests, Google has better search capabilities in Chinese than Baidu. http://www.forbes.com/forbes/2009/1005/technology-baidu-robin-li-man-whos-beating-google.html Thomas Huynh thuynh381 2 0 1 1 urn:com:businessweek:bx:article:16750374994125779610-00d376ca88e4128306b94c537748bfe1 2009-10-19T11:50:45.994-04:00

Ever heard of Google Product Search? Don’t worry, most businesses haven’t (it’s still in beta). But if your business sells products, it’s a service you should get to know in a hurry. Even better, it’s free...

Ever heard of Google Product Search? Don’t worry, most businesses haven’t (it’s still in beta). But if your business sells products, it’s a service you should get to know in a hurry. Even better, it’s free... http://blogs.business.com/whatworks/2009/free-google-product-search-listing-business-nobrainer/ Daniel Kehrer dkehrer628 1 0 0 1 urn:com:businessweek:bx:article:9982358706232636715-0862e99df524141bdf9093fb83b3d2ec 2009-10-07T06:45:11.845-04:00

Much more coverage of Social Media and Marketing. According to a study by GroupM Search and comScore, consumer awareness of brand because of social media efforts increases "lower-funnel" (that is, closer to action and loyalty) searches and...

Much more coverage of Social Media and Marketing. According to a study by GroupM Search and comScore, consumer awareness of brand because of social media efforts increases "lower-funnel" (that is, closer to action and loyalty) searches and... http://holykaw.alltop.com/validation-of-social-medias-impact-on-search Janna Bastow, CAPM jbastow343 1 0 0 1 urn:com:businessweek:bx:article:10819510755554396764-be4da5fe84f36cd683f70dda5d18a562 2009-10-16T14:30:34.006-04:00

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don’t do some careful planning, you can easily...

It used to be that business owners often struggled to afford advertising for their products or services. Google AdWords has changed that by offering an inexpensive way to spread the word. But if you don’t do some careful planning, you can easily... http://www.nytimes.com/2009/10/15/business/smallbusiness/15adwords.html Eric Tsai etsai275 2 1 0 1 urn:com:businessweek:bx:article:5687396248673571596-7368442cfd02c41ff38c1c5847deddfc 2009-10-06T23:01:09.562-04:00

Ask.com, a perennial niche player in Internet search, is making another attempt at staying relevant in a market that is dominated by giants like Google. On Tuesday, Ask is unveiling a new service called Ask Deals.

Ask.com, a perennial niche player in Internet search, is making another attempt at staying relevant in a market that is dominated by giants like Google. On Tuesday, Ask is unveiling a new service called Ask Deals. http://bits.blogs.nytimes.com/2009/10/06/in-down-economy-askcom-bets-on-coupons/?hpw Thomas Huynh thuynh381 1 0 0 1 urn:com:businessweek:bx:article:17608293456242465679-8f51b44f02624acb72f73497917e6f8f 2009-09-23T11:20:35.392-04:00

In August 2009, Americans conducted more than 13.9 billion core searches, with Google accounting for 64.6 percent search market share. Google has 64.6 percent market share, Yahoo has 19.3, Microsoft has 9.3 percent.

In August 2009, Americans conducted more than 13.9 billion core searches, with Google accounting for 64.6 percent search market share. Google has 64.6 percent market share, Yahoo has 19.3, Microsoft has 9.3 percent. http://www.billhartzer.com/pages/comscore-releases-august-2009-search-engine-rankings/ Bill Hartzer (billhartzer@yahoo.com) bhartzer157 2 0 1 1 urn:com:businessweek:bx:article:17613299295826078458-c37c266d2389d94442035482089c6e0a 2009-10-06T07:03:08.635-04:00

Ask.com's search engine can now find coupons and product discounts, a new capability the company believes will attract new users, especially with the approach of the holiday shopping season.

Ask.com's search engine can now find coupons and product discounts, a new capability the company believes will attract new users, especially with the approach of the holiday shopping season. http://www.pcworld.com/businesscenter/article/173151/askcom_tries_to_help_buyers_find_discounts_coupons.html Thomas Huynh thuynh381 1 0 0 1 urn:com:businessweek:bx:article:3409475675222685267-0ad6050aa9115116e6f8badb8b0813e1 2009-10-01T09:24:45.462-04:00

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008.

Digital ad spending will reach 17% of total U.S. ad spending in 2010, according to a new forecast from WPP Group's investment arm GroupM. That is up from 15.4% this year and 13.9% in 2008. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114595 Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:3409475675207199404-6aa9c97a991ab45d55740ccaeb0f1b2e 2009-10-01T09:16:36.093-04:00

Society has bought into the idea that young people don't care about privacy in the digital world. But a study released Wednesday by professors at the University of California, Berkeley and the University of Pennsylvania suggests that myth just isn't true.

Society has bought into the idea that young people don't care about privacy in the digital world. But a study released Wednesday by professors at the University of California, Berkeley and the University of Pennsylvania suggests that myth just isn't true. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114594 Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:7613443142881967092-eb8adf068e71b45bbde11f3447c3ccdd 2009-09-30T16:12:48.276-04:00

IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google. The UK has become the first major economy where advertisers spend more on internet advertising...

IAB figures show that of the total £1.75bn spent on internet advertising, £1.05bn, or 60%, was spent on search advertising on websites including Google. The UK has become the first major economy where advertisers spend more on internet advertising... http://www.guardian.co.uk/media/2009/sep/30/internet-biggest-uk-advertising-sector Jesse Kedy jkedy401 1 0 0 1 urn:com:businessweek:bx:article:14241115778834725452-311f78fbf4ebfb1dbae28e8c4bfa8804 2009-09-30T15:21:19.752-04:00

Internetters, one of the leading providers of domain names, web hosting and email services has announced a price reduction across its range of available domain name extensions. Internetters, one of the leading providers of domain names, web hosting...

Internetters, one of the leading providers of domain names, web hosting and email services has announced a price reduction across its range of available domain name extensions. Internetters, one of the leading providers of domain names, web hosting... http://www.prminds.com/pressrelease.php?id=11101 Jesse Kedy jkedy401 1 0 0 1