Most Active Articles 2009-11-25T13:16:34.554-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:search-engine-marketing Michael Herman mherman981 urn:com:businessweek:bx:article:7829434841464798323-b69a45bc981298c4062ed0181aa6a958 2009-11-23T11:19:51.483-05:00

The business of selling will remain a real challenge for the foreseeable future. But the way in which people now shop and buy is very good for search. Changing behaviors mean buyers of all stripes rely more on recommendations from social networks, comparison shopping, product and services reviews, and more extensive research before buying commitments are made. Once a commitment is locked in, buyers turn to finding the promotions, pricing or value-added deals then currently available. Search is at the center of all this activity.

The business of selling will remain a real challenge for the foreseeable future. But the way in which people now shop and buy is very good for search. Changing behaviors mean buyers of all stripes rely more on recommendations from social networks, comparison shopping, product and services reviews, and more extensive research before buying commitments are made. Once a commitment is locked in, buyers turn to finding the promotions, pricing or value-added deals then currently available. Search is at the center of all this activity. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117859 Derek Gordon dgordon605 1 1 0 0 urn:com:businessweek:bx:article:3210012735037520104-c853315241a0f6e521bffa031d5e369c 2009-11-23T11:18:11.724-05:00

Tips for Gaining Clicks on “Stretch” Ads I like search engines – they quickly find what I am looking for and don’t talk back. I can visit them when I like, ask about as many search terms as I want and the search engine responds in a speedy fashion...

Tips for Gaining Clicks on “Stretch” Ads I like search engines – they quickly find what I am looking for and don’t talk back. I can visit them when I like, ask about as many search terms as I want and the search engine responds in a speedy fashion... http://www.yieldsoftware.com/2009/11/can-a-ppc-ad-change-your-mind/ Derek Gordon dgordon605 0 0 0 0 urn:com:businessweek:bx:article:13873504132565506960-d359e024c2493b88528819f87956a3d8 2009-11-23T07:01:47.741-05:00

A well-written and optimized press release is a valuable resource to increase your company’s visibility online and boost search engine rankings.

A well-written and optimized press release is a valuable resource to increase your company’s visibility online and boost search engine rankings. http://grazitti.wordpress.com/2009/11/13/how-to-create-a-search-engine-optimized-press-release/ Varinder Kaur vkaur577 0 0 0 0 urn:com:businessweek:bx:article:299854137262239445-86541272c1ab0a4630be6f72fe2b6bf9 2009-11-18T10:42:51.914-05:00

Nov. 4 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said the new version of Android, the company’s mobile operating system, will spur “strong growth” in applications for devices using the software. “It looks like it’s going to...

Nov. 4 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said the new version of Android, the company’s mobile operating system, will spur “strong growth” in applications for devices using the software. “It looks like it’s going to... http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aQC9E.W0W1Rk Spanish SEO sseo881 2 1 0 1 urn:com:businessweek:bx:article:9960426732259572266-14abacb0cb8b2efdd644a9947485e868 2009-11-18T10:40:39.114-05:00

Oct. 21 (Bloomberg) -- Google Inc., Yahoo! Inc. and Microsoft Corp. are working to include Twitter Inc. messages in their search engines, giving more exposure to the social- networking service. The companies, which lead the U.S. search market, made...

Oct. 21 (Bloomberg) -- Google Inc., Yahoo! Inc. and Microsoft Corp. are working to include Twitter Inc. messages in their search engines, giving more exposure to the social- networking service. The companies, which lead the U.S. search market, made... http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aMdM5JgA2my0 Spanish SEO sseo881 1 0 0 1 urn:com:businessweek:bx:article:6571786147979850766-3a5a60ccab346c4f71a1441944073854 2009-11-18T10:36:02.464-05:00

May 11 (Bloomberg) -- If the bubble that just burst didn’t work out for you, build a better one. That looks like the rationale of Asia investors. Their optimism has driven the MSCI Asia Pacific Index up 38 percent from a five-year low on March 9.

May 11 (Bloomberg) -- If the bubble that just burst didn’t work out for you, build a better one. That looks like the rationale of Asia investors. Their optimism has driven the MSCI Asia Pacific Index up 38 percent from a five-year low on March 9. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=axNZNGYnYnt8 Spanish SEO sseo881 1 0 0 1 urn:com:businessweek:bx:article:7858622872740390903-b56d440872fb62a0ba0fe5ec12e27d71 2009-11-18T05:53:27.257-05:00

I have already looked at most important factors to take into account when analyzing search engine results page; this week I am taking a bit more practical approach reviewing (and comparing) tools that will help you to analyze SERPs.

I have already looked at most important factors to take into account when analyzing search engine results page; this week I am taking a bit more practical approach reviewing (and comparing) tools that will help you to analyze SERPs. http://www.searchenginejournal.com/google-serps-analysis-tools/14700/ Mary Ann Johnson mjohnson745 0 0 0 0 urn:com:businessweek:bx:article:6147825300603525302-2bb57e41f2c065747a2ceb58e78b87a2 2009-11-17T05:28:21.715-05:00

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis...

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis... http://www.searchengineguide.com/jeff-howard/the-3-variables-of-google-local-search.php Mary Ann Johnson mjohnson745 0 0 0 0 urn:com:businessweek:bx:article:11265117559412650004-9dec6d7008e45b20c2ca516d24975638 2009-11-16T13:13:47.811-05:00

… and Tips for Tweaking Them! | In August we ran a post about getting your site listed in Google’s 10-pack. This post has been our number one read post to date, so I thought you might appreciate additional tips on tweaking your local business center...

… and Tips for Tweaking Them! | In August we ran a post about getting your site listed in Google’s 10-pack. This post has been our number one read post to date, so I thought you might appreciate additional tips on tweaking your local business center... http://www.yieldsoftware.com/2009/11/local-business-center-listings/ Derek Gordon dgordon605 0 0 0 0 urn:com:businessweek:bx:article:1467316952194817190-86c11d8508dcfc6ff24a318955732947 2009-11-13T01:33:06.019-05:00

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down.

Nov. 13 (Bloomberg) -- If a telephone company had a heart, Google Inc. would be inspiring terror in it. As the newspaper, book and video industries can attest, Google has a knack for invading established markets and turning them upside down. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=abBH_jfTjhMQ Publicidad Internet pinternet232 2 0 0 2 urn:com:businessweek:bx:article:8728939494706822208-b9ee7436540efff4e6309fbc64f7fc30 2009-11-13T01:35:01.136-05:00

Oct. 28 (Bloomberg) -- Google Inc., in a reply to a query from U.S. regulators, said its voice application isn’t subject to communications regulation and doesn’t compete with services such as those from AT&T Inc. and Verizon Communications Inc.

Oct. 28 (Bloomberg) -- Google Inc., in a reply to a query from U.S. regulators, said its voice application isn’t subject to communications regulation and doesn’t compete with services such as those from AT&T Inc. and Verizon Communications Inc. http://www.bloomberg.com/apps/news?pid=newsarchive&sid=adiPm0Ru.UJk Publicidad Internet pinternet232 1 0 0 1 urn:com:businessweek:bx:article:12735967246529336191-c861e76dcdd7724662a4a776da0ac84b 2009-11-12T23:47:49.536-05:00

Nov. 6 (Bloomberg) -- Google Inc., Microsoft Corp. and Yahoo! Inc. must limit the amount of time they keep Internet- search records after failing to justify keeping the information beyond six months, European Union officials probing possible...

Nov. 6 (Bloomberg) -- Google Inc., Microsoft Corp. and Yahoo! Inc. must limit the amount of time they keep Internet- search records after failing to justify keeping the information beyond six months, European Union officials probing possible... http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aOhvRo_arOpQ Spanish SEO sseo881 1 0 0 1 urn:com:businessweek:bx:article:16287562739863967949-f524c108199a003f5f66c729fe2c33ec 2009-11-11T13:43:31.374-05:00

Nov. 11 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said his company’s $750 million purchase of AdMob Inc. will expand sales of ads that appear in applications on smart phones such as the iPhone. “AdMob is clearly the best of its...

Nov. 11 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said his company’s $750 million purchase of AdMob Inc. will expand sales of ads that appear in applications on smart phones such as the iPhone. “AdMob is clearly the best of its... http://www.bloomberg.com/apps/news?pid=20601204&sid=a0c54CaOhs_k Spanish SEO sseo881 2 1 0 1 urn:com:businessweek:bx:article:17431101408475639175-21a60e8bb9891e23e91cca507cd97c56 2009-11-11T13:46:55.448-05:00

Nov. 11 (Bloomberg) -- EBay Inc. will concentrate on customers that want to export merchandize from China and will work with local companies to expand in the market, Chief Executive Officer John Donahoe said. “What we decided to do a couple of years...

Nov. 11 (Bloomberg) -- EBay Inc. will concentrate on customers that want to export merchandize from China and will work with local companies to expand in the market, Chief Executive Officer John Donahoe said. “What we decided to do a couple of years... http://www.bloomberg.com/apps/news?pid=20601204&sid=ad6XUCmXYLF0 Spanish SEO sseo881 1 0 0 1 urn:com:businessweek:bx:article:9905419773279088223-27dcf3e40b263aa284beb85d4784f6f8 2009-11-09T09:23:55.724-05:00

Web performance tips to prepare and monitor your retail Web site for the holiday rush. (client guest post on Search Engine Land)

Web performance tips to prepare and monitor your retail Web site for the holiday rush. (client guest post on Search Engine Land) http://searchengineland.com/five-ways-to-amp-up-holiday-shopping-season-results-29411 Kristy (Lash) DelMuto klashdelmuto405 1 1 0 0 urn:com:businessweek:bx:article:7570936952347540599-6b4760b8ea6940f65082f54e3ae94581 2009-11-03T07:09:49.078-05:00

…Which is Why We’re in New York | Even though we are headquartered in the heart of Silicon Valley, we are making our first trip east to exhibit at ad:tech New York 2009, with very good reason. The nightlife? The food? The fashion? While New York...

…Which is Why We’re in New York | Even though we are headquartered in the heart of Silicon Valley, we are making our first trip east to exhibit at ad:tech New York 2009, with very good reason. The nightlife? The food? The fashion? While New York... http://www.yieldsoftware.com/2009/11/were-big-fans-of-agencies/ Derek Gordon dgordon605 4 4 0 0 urn:com:businessweek:bx:article:16394674908650176280-8084813a6e90453dcfba86ed89ce8533 2009-10-26T02:38:28.422-04:00

Bing, the new “decision” search engine, has fully integrated Twitter posts into search listings. I find this very interesting as I’m sure it will be beneficial for internet marketing, specifically Bing search engine optimization (SEO). The question is — how?

Bing, the new “decision” search engine, has fully integrated Twitter posts into search listings. I find this very interesting as I’m sure it will be beneficial for internet marketing, specifically Bing search engine optimization (SEO). The question is — how? http://www.thebrainchildgroup.com/blog/2009/10/bing-twitter-collaboration-seo/ Aaron Schoenberger aschoenberger899 3 3 0 0 urn:com:businessweek:bx:article:17848711151580619204-f55c8219e4c00c51a57040c39a4c4915 2009-10-19T14:28:41.495-04:00

Break Down SEM Silos. Search engine marketing (SEM) agencies typically fall into two camps: specializing in search engine optimization (SEO) to the exclusion of all else or focusing exclusively on pay-per-click (PPC) while shunning SEO altogether.

Break Down SEM Silos. Search engine marketing (SEM) agencies typically fall into two camps: specializing in search engine optimization (SEO) to the exclusion of all else or focusing exclusively on pay-per-click (PPC) while shunning SEO altogether. http://www.yieldsoftware.com/2009/10/adding-value-to-client-sem/ Derek Gordon dgordon605 7 6 0 1 urn:com:businessweek:bx:article:12059764312717693799-360e131ca7a39e4da150fd28c6c90d30 2009-11-02T16:15:54.922-05:00

Direct-to-consumer news releases can be loaded with keywords that are going to make you visible on search engines. These online news releases can generate interest not only from buyers or users, but from bloggers and online news sites and offline...

Direct-to-consumer news releases can be loaded with keywords that are going to make you visible on search engines. These online news releases can generate interest not only from buyers or users, but from bloggers and online news sites and offline... http://matthewastifan.com/2009/09/10/gaining-traffic/ Matt Astifan mastifan570 3 3 0 0 urn:com:businessweek:bx:article:4657306475455415174-33d45501631a5286402c5ca5cb30747a 2009-10-28T18:15:02.771-04:00

Addressing Common Concerns | At Yield Software, we have the luxury of seeing a multitude of businesses across a wide range of industries, geographies, business models, etc. This give us a unique perspective on internet marketing effectiveness for...

Addressing Common Concerns | At Yield Software, we have the luxury of seeing a multitude of businesses across a wide range of industries, geographies, business models, etc. This give us a unique perspective on internet marketing effectiveness for... http://www.yieldsoftware.com/2009/10/is-pay-per-click-right-for-you/ Derek Gordon dgordon605 5 5 0 0 urn:com:businessweek:bx:article:5665326413296925446-b5e1908a2ee01c128f07aac034e40606 2009-09-25T11:26:08.643-04:00

It is important to know that as a website owner you can claim your Google Sidewiki space: and it will always appear on top of the comments. Here is how to claim your website's Google Sidewiki.

It is important to know that as a website owner you can claim your Google Sidewiki space: and it will always appear on top of the comments. Here is how to claim your website's Google Sidewiki. http://www.vizioninteractive.com/how-to-claim-your-websites-google-sidewiki/ Bill Hartzer (billhartzer@yahoo.com) bhartzer157 10 7 2 1 urn:com:businessweek:bx:article:2676634098602757047-d6c71625f433a2c061c809eb3eaaaa14 2009-10-27T16:25:45.673-04:00

Social Graph Content in Search Results Moving quickly to capitalize on its growing relationship with Twitter, Google is now publicly testing a new search feature called Social Search. Available now via Google Labs, Social Search triangulates your...

Social Graph Content in Search Results Moving quickly to capitalize on its growing relationship with Twitter, Google is now publicly testing a new search feature called Social Search. Available now via Google Labs, Social Search triangulates your... http://www.yieldsoftware.com/2009/10/google-social-search-is-live/ Derek Gordon dgordon605 2 2 0 0 urn:com:businessweek:bx:article:16750374994125779610-00d376ca88e4128306b94c537748bfe1 2009-10-19T11:50:45.994-04:00

Ever heard of Google Product Search? Don’t worry, most businesses haven’t (it’s still in beta). But if your business sells products, it’s a service you should get to know in a hurry. Even better, it’s free...

Ever heard of Google Product Search? Don’t worry, most businesses haven’t (it’s still in beta). But if your business sells products, it’s a service you should get to know in a hurry. Even better, it’s free... http://blogs.business.com/whatworks/2009/free-google-product-search-listing-business-nobrainer/ Daniel Kehrer dkehrer628 4 3 0 1 urn:com:businessweek:bx:article:13974819371951088004-4f5f22457d5414767d6cfdd3077d2f0e 2009-10-19T11:42:47.011-04:00

Google Product Search is a still little known (but free) service that lets you submit your own product information so potential buyers can more easily find what you are selling. The key is to provide Google with the right information on your products. Here's how...

Google Product Search is a still little known (but free) service that lets you submit your own product information so potential buyers can more easily find what you are selling. The key is to provide Google with the right information on your products. Here's how... http://blogs.business.com/whatworks/2009/boost-google-product-search-rankings/ Daniel Kehrer dkehrer628 4 3 0 1 urn:com:businessweek:bx:article:14654707847797089541-c662a3b3c5e7ab03ef2a5edda167d62b 2009-10-26T21:30:56.997-04:00

Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now. When viewing website results in search engines, let’s say Google for this example, visitors put more strength in websites that a) appear on the first page and b) appear towards the top of the page. This relates back to Pavlov’s salivating dog experiment — search engine algorithms have trained us to react in this manner.

Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now. When viewing website results in search engines, let’s say Google for this example, visitors put more strength in websites that a) appear on the first page and b) appear towards the top of the page. This relates back to Pavlov’s salivating dog experiment — search engine algorithms have trained us to react in this manner. http://www.thebrainchildgroup.com/blog/2009/10/seo-paradox/ Aaron Schoenberger aschoenberger899 2 2 0 0