Better to Appear Bottom of 1st Results Page or Top of 2nd?

Search engine optimization techniques/beliefs have been debated for many years, since SEO’s conception, though a new topic has been bothering me for quite a few weeks now. When viewing website results in search engines, let’s say Google for this example, visitors put more strength in websites that a) appear on the first page and b) appear towards the top of the page. This relates back to Pavlov’s...