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<title>Search Engine Optimization - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<link href="http://bx.businessweek.com/search-engine-optimization"/>
<updated>2009-11-25T21:41:11.518-05:00</updated>
<author>
<name>Business Exchange</name>
<email>Business_Exchange@businessweek.com</email>
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<id>urn:com:businessweek:bx:topic:most-active:search-engine-optimization</id>
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<bx:fullname>Ulli Muenker</bx:fullname>
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<entry>
<title>Free Link Report Tool - New onpage link analysis tool</title>
<link href="/search-engine-optimization/free-link-report-tool---new-onpage-link-analysis-tool/3197695560986890206-64fc3e8850ec5177bfef4293a8286c22/"/>
<id>urn:com:businessweek:bx:article:3197695560986890206-64fc3e8850ec5177bfef4293a8286c22</id>
<updated>2009-11-25T11:16:22.383-05:00</updated>
<summary>Li’l Engine is proud to introduce the new Link Report Tool, a free search engine optimization tool developed to help SEOs and webmasters to identify the link landscape of any web page. The link report tool uses...</summary>
<content type="html">Li’l Engine is proud to introduce the new Link Report Tool, a free search engine optimization tool developed to help SEOs and webmasters to identify the link landscape of any web page. The link report tool uses...</content>
<source>
<title>lilengine.com</title>
</source>
<bx:external-link>http://www.lilengine.com/tools/the-link-report-tool-new-seo-tool-from-lil-engine-1190/</bx:external-link>
<bx:adder>
<bx:fullname>john chen</bx:fullname>
<bx:id>jchen691</bx:id>
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<entry>
<title>Tracking ROI on SEM - Don’t Forget Off-line Conversions</title>
<link href="/search-engine-optimization/tracking-roi-on-sem---dont-forget-off-line-conversions/9536795063815485392-c787420644acbbf145a34afc7c6290aa/"/>
<id>urn:com:businessweek:bx:article:9536795063815485392-c787420644acbbf145a34afc7c6290aa</id>
<updated>2009-11-25T11:14:52.071-05:00</updated>
<summary>What do you do when the customer calls a number on the website to place the order over the phone? How do you measure or account for a customer’s call during a website visit about a specific question that leads them to completing their purchase on-line? If you didn’t answer the call or didn’t answer their question properly the customer may have not completed their purchase.</summary>
<content type="html">What do you do when the customer calls a number on the website to place the order over the phone? How do you measure or account for a customer’s call during a website visit about a specific question that leads them to completing their purchase on-line? If you didn’t answer the call or didn’t answer their question properly the customer may have not completed their purchase.</content>
<source>
<title>lilengine.com</title>
</source>
<bx:external-link>http://www.lilengine.com/monetize/tracking-off-line-conversions-1206/</bx:external-link>
<bx:adder>
<bx:fullname>john chen</bx:fullname>
<bx:id>jchen691</bx:id>
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<entry>
<title>Should Page Speed Influence Google PageRank?</title>
<link href="/search-engine-optimization/should-page-speed-influence-google-pagerank/7932715002188611704-913a7be75f1b87a8507fc3a94f235cd2/"/>
<id>urn:com:businessweek:bx:article:7932715002188611704-913a7be75f1b87a8507fc3a94f235cd2</id>
<updated>2009-11-23T07:46:06.131-05:00</updated>
<summary>Matt Cutts, a software engineer and an eloquent corporate spokesman for Google, spoke at PubCon earlier this month and later gave a video interview to Web Pro News, in which he said that the speed at which web pages are available might become a factor in SEO moving into 2010.</summary>
<content type="html">Matt Cutts, a software engineer and an eloquent corporate spokesman for Google, spoke at PubCon earlier this month and later gave a video interview to Web Pro News, in which he said that the speed at which web pages are available might become a factor in SEO moving into 2010.</content>
<source>
<title>gigaom.com</title>
</source>
<bx:external-link>http://gigaom.com/2009/11/22/should-web-page-speed-influence-google-pagerank/</bx:external-link>
<bx:adder>
<bx:fullname>Mike Lizun</bx:fullname>
<bx:id>mlizun539</bx:id>
<bx:link href="http://bx.businessweek.com/profile/mike-lizun/mlizun539/"/>
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<entry>
<title>How to create a search engine optimized press release?</title>
<link href="/search-engine-optimization/how-to-create-a-search-engine-optimized-press-release/13873504132565506960-d359e024c2493b88528819f87956a3d8/"/>
<id>urn:com:businessweek:bx:article:13873504132565506960-d359e024c2493b88528819f87956a3d8</id>
<updated>2009-11-23T07:02:32.950-05:00</updated>
<summary>A well-written and optimized press release is a valuable resource to increase your company’s visibility online and boost search engine rankings.</summary>
<content type="html">A well-written and optimized press release is a valuable resource to increase your company’s visibility online and boost search engine rankings.</content>
<source>
<title>grazitti.wordpress.com</title>
</source>
<bx:external-link>http://grazitti.wordpress.com/2009/11/13/how-to-create-a-search-engine-optimized-press-release/</bx:external-link>
<bx:adder>
<bx:fullname>Varinder Kaur</bx:fullname>
<bx:id>vkaur577</bx:id>
<bx:link href="http://bx.businessweek.com/profile/varinder-kaur/vkaur577/"/>
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<entry>
<title>Website Architecture &amp; SEO: The dark side of the moon</title>
<link href="/search-engine-optimization/website-architecture--seo-the-dark-side-of-the-moon/13020761930868368951-84a94d73b122a8eba4fa6c708e65ab32/"/>
<id>urn:com:businessweek:bx:article:13020761930868368951-84a94d73b122a8eba4fa6c708e65ab32</id>
<updated>2009-11-23T03:20:50.133-05:00</updated>
<summary>Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is no longer enough to achieve basic SEO compliance. For a website to be truly SEO compliant, it is becoming increasingly important to address every aspect of website architecture, content and linking. Here is a checklist of things that you need to address to achieve SEO compliant website design and architecture.</summary>
<content type="html">Many SEO firms, to this day, believe that SEO is about content and links. While the importance of content and links cannot be undermined, a site’s architecture is equally important in achieving SEO compliance. There are many aspects that make for search friendly site architecture. With search engine algorithms becoming increasingly complex, it is no longer enough to achieve basic SEO compliance. For a website to be truly SEO compliant, it is becoming increasingly important to address every aspect of website architecture, content and linking. Here is a checklist of things that you need to address to achieve SEO compliant website design and architecture.</content>
<source>
<title>blogs.position2.com</title>
</source>
<bx:external-link>http://blogs.position2.com/website-architecture-seo-the-dark-side-of-the-moon</bx:external-link>
<bx:adder>
<bx:fullname>Madura Naik</bx:fullname>
<bx:id>mnaik945</bx:id>
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<entry>
<title>Buyer Influence and Social Media Marketing</title>
<link href="/search-engine-optimization/buyer-influence-and-social-media-marketing/1249343731486929988-bc6c6f27fe368de1e20c9e7004feb29b/"/>
<id>urn:com:businessweek:bx:article:1249343731486929988-bc6c6f27fe368de1e20c9e7004feb29b</id>
<updated>2009-11-21T10:45:04.903-05:00</updated>
<summary>So, why don&#39;t more companies attempt to influence purchases with meaningful information and guidance? Clearly, the decisive content that&#39;s missing from most marketing communications is substantive &quot;how-to&quot; insight that aids people to select a product from all the other alternatives.</summary>
<content type="html">So, why don&#39;t more companies attempt to influence purchases with meaningful information and guidance? Clearly, the decisive content that&#39;s missing from most marketing communications is substantive &quot;how-to&quot; insight that aids people to select a product from all the other alternatives.</content>
<source>
<title>dhdeans.blogspot.com</title>
</source>
<bx:external-link>http://dhdeans.blogspot.com/2009/11/buyer-influence-and-social-media.html</bx:external-link>
<bx:adder>
<bx:fullname>David Deans</bx:fullname>
<bx:id>ddeans756</bx:id>
<bx:link href="http://bx.businessweek.com/profile/david-deans/ddeans756/"/>
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<bx:action>
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<entry>
<title>Anchor Text and its Search Engine Optimization Importance</title>
<link href="/search-engine-optimization/anchor-text-and-its-search-engine-optimization-importance/7821303748054577374-ec901fd392a0379489addf7520fea028/"/>
<id>urn:com:businessweek:bx:article:7821303748054577374-ec901fd392a0379489addf7520fea028</id>
<updated>2009-11-23T03:19:58.071-05:00</updated>
<summary>Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link’s destination.</summary>
<content type="html">Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link’s destination.</content>
<source>
<title>blogs.position2.com</title>
</source>
<bx:external-link>http://blogs.position2.com/anchor-text-and-its-search-engine-optimization-importance</bx:external-link>
<bx:adder>
<bx:fullname>Madura Naik</bx:fullname>
<bx:id>mnaik945</bx:id>
<bx:link href="http://bx.businessweek.com/profile/madura-naik/mnaik945/"/>
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<entry>
<title>Great Way to Get High Page Rank Backlinks | FedEx&#39;s Blog - SEO Tips - SEO Blog - Internet Marketing</title>
<link href="/search-engine-optimization/great-way-to-get-high-page-rank-backlinks--fedexs-blog---seo-tips---seo-blog---internet-marketing/12787066252895684387-512ee6795861940f43a9ab45164c2fea/"/>
<id>urn:com:businessweek:bx:article:12787066252895684387-512ee6795861940f43a9ab45164c2fea</id>
<updated>2009-11-19T07:03:43.079-05:00</updated>
<summary>10 Great Free Ways To Increase Traffic To Your Websites 10 Great Free Ways To Increase Your Website Traffic There are several ways to promote your website for free online. Here are 10 high...</summary>
<content type="html">10 Great Free Ways To Increase Traffic To Your Websites 10 Great Free Ways To Increase Your Website Traffic There are several ways to promote your website for free online. Here are 10 high...</content>
<source>
<title>anhblog.net</title>
</source>
<bx:external-link>http://anhblog.net/home-pages/great-way-to-get-high-page-rank-backlinks/</bx:external-link>
<bx:adder>
<bx:fullname>Mary Ann Johnson</bx:fullname>
<bx:id>mjohnson745</bx:id>
<bx:link href="http://bx.businessweek.com/profile/maryann-johnson/mjohnson745/"/>
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</entry>
<entry>
<title>Josh Cohen Of Google News On Paywalls, Partnerships &amp; Working With Publishers</title>
<link href="/search-engine-optimization/josh-cohen-of-google-news-on-paywalls-partnerships--working-with-publishers/14480256350216113242-5f4183d0ff61e13c992c7e4f624fc4ed/"/>
<id>urn:com:businessweek:bx:article:14480256350216113242-5f4183d0ff61e13c992c7e4f624fc4ed</id>
<updated>2009-11-15T13:18:36.374-05:00</updated>
<summary>Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick up your loss, he said. Cohen’s comments on paywall issues were part of a wide-ranging interview I had with him about Google and its news service.</summary>
<content type="html">Want to do a paywall with no “first click free?” That’s fine with Google, says business product manager Josh Cohen. Want to do micropayments? Google will be “flexible” in considering support of new business models like this. But if you charge, expect less traffic, and also expect that your competitors will be “ecstatic” to pick up your loss, he said. Cohen’s comments on paywall issues were part of a wide-ranging interview I had with him about Google and its news service.</content>
<source>
<title>searchengineland.com</title>
</source>
<bx:external-link>http://searchengineland.com/josh-cohen-of-google-news-on-paywalls-partnerships-working-with-publishers-29881</bx:external-link>
<bx:adder>
<bx:fullname>Roger Neal</bx:fullname>
<bx:id>rneal074</bx:id>
<bx:link href="http://bx.businessweek.com/profile/roger-neal/rneal074/"/>
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<bx:action>
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<entry>
<title>Search Engine Optimizing Your Wordpress « John Hall &amp; Associates | Successful Agents</title>
<link href="/search-engine-optimization/search-engine-optimizing-your-wordpress--john-hall--associates--successful-agents/11060089195365390558-1a1dad30fd8c9d624771fa4031ca7239/"/>
<id>urn:com:businessweek:bx:article:11060089195365390558-1a1dad30fd8c9d624771fa4031ca7239</id>
<updated>2009-11-20T11:00:47.015-05:00</updated>
<summary>At RE Barcamp in San Diego I was frantically scratching notes so I share them. Here some good tips...</summary>
<content type="html">At RE Barcamp in San Diego I was frantically scratching notes so I share them. Here some good tips...</content>
<source>
<title>phoenixrealestatebrokerage.com</title>
</source>
<bx:external-link>http://phoenixrealestatebrokerage.com/2009/11/20/seo-wordpress-rebcsd/</bx:external-link>
<bx:adder>
<bx:fullname>Phil Sexton</bx:fullname>
<bx:id>psexton734</bx:id>
<bx:link href="http://bx.businessweek.com/profile/phil-sexton/psexton734/"/>
</bx:adder>
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<bx:total>1</bx:total>
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</entry>
<entry>
<title>TOP 20 SEO BLOG&#39;S WHICH ARE ON MY SEO RSS RADAR</title>
<link href="/search-engine-optimization/top-20-seo-blogs-which-are-on-my-seo-rss-radar/15570132721378489919-30543488b2e48e1334e44910b409edf9/"/>
<id>urn:com:businessweek:bx:article:15570132721378489919-30543488b2e48e1334e44910b409edf9</id>
<updated>2009-11-19T07:05:19.193-05:00</updated>
<summary>Searching to get latest update&#39;s and news from SEO industry to be on top of everything. Everyone loves to be pioneer in their niche industry. Being an SEO Expert I too love to keep myself up to date on what all are is happening in Search Industry.</summary>
<content type="html">Searching to get latest update&#39;s and news from SEO industry to be on top of everything. Everyone loves to be pioneer in their niche industry. Being an SEO Expert I too love to keep myself up to date on what all are is happening in Search Industry.</content>
<source>
<title>toprankseoblog.com</title>
</source>
<bx:external-link>http://www.toprankseoblog.com/2009/10/top-20-seo-blogs-which-are-on-my-seo.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+toprankseo+(Best+Online+Business+Marketing+Blogs)</bx:external-link>
<bx:adder>
<bx:fullname>Mary Ann Johnson</bx:fullname>
<bx:id>mjohnson745</bx:id>
<bx:link href="http://bx.businessweek.com/profile/maryann-johnson/mjohnson745/"/>
</bx:adder>
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<bx:total>1</bx:total>
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<entry>
<title>Google’s Schmidt Says Android at ‘Inflection Point’ (Update1)</title>
<link href="/search-engine-optimization/googles-schmidt-says-android-at-inflection-point-update1/299854137262239445-86541272c1ab0a4630be6f72fe2b6bf9/"/>
<id>urn:com:businessweek:bx:article:299854137262239445-86541272c1ab0a4630be6f72fe2b6bf9</id>
<updated>2009-11-18T10:42:51.914-05:00</updated>
<summary>Nov. 4 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said the new version of Android, the company’s mobile operating system, will spur “strong growth” in applications for devices using the software. “It looks like it’s going to...</summary>
<content type="html">Nov. 4 (Bloomberg) -- Google Inc. Chief Executive Officer Eric Schmidt said the new version of Android, the company’s mobile operating system, will spur “strong growth” in applications for devices using the software. “It looks like it’s going to...</content>
<source>
<title>bloomberg.com</title>
</source>
<bx:external-link>http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=aQC9E.W0W1Rk</bx:external-link>
<bx:adder>
<bx:fullname>Spanish SEO</bx:fullname>
<bx:id>sseo881</bx:id>
<bx:link href="http://bx.businessweek.com/profile/spanish-seo/sseo881/"/>
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<entry>
<title>Google, Yahoo and Microsoft to Include Tweets in Web Searches</title>
<link href="/search-engine-optimization/google-yahoo-and-microsoft-to-include-tweets-in-web-searches/9960426732259572266-14abacb0cb8b2efdd644a9947485e868/"/>
<id>urn:com:businessweek:bx:article:9960426732259572266-14abacb0cb8b2efdd644a9947485e868</id>
<updated>2009-11-18T10:40:39.114-05:00</updated>
<summary>Oct. 21 (Bloomberg) -- Google Inc., Yahoo! Inc. and Microsoft Corp. are working to include Twitter Inc. messages in their search engines, giving more exposure to the social- networking service. The companies, which lead the U.S. search market, made...</summary>
<content type="html">Oct. 21 (Bloomberg) -- Google Inc., Yahoo! Inc. and Microsoft Corp. are working to include Twitter Inc. messages in their search engines, giving more exposure to the social- networking service. The companies, which lead the U.S. search market, made...</content>
<source>
<title>bloomberg.com</title>
</source>
<bx:external-link>http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=aMdM5JgA2my0</bx:external-link>
<bx:adder>
<bx:fullname>Spanish SEO</bx:fullname>
<bx:id>sseo881</bx:id>
<bx:link href="http://bx.businessweek.com/profile/spanish-seo/sseo881/"/>
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<entry>
<title>Irrational Exuberance 3.0 Is Oozing Into Markets: William Pesek</title>
<link href="/search-engine-optimization/irrational-exuberance-30-is-oozing-into-markets-william-pesek/6571786147979850766-3a5a60ccab346c4f71a1441944073854/"/>
<id>urn:com:businessweek:bx:article:6571786147979850766-3a5a60ccab346c4f71a1441944073854</id>
<updated>2009-11-18T10:36:02.464-05:00</updated>
<summary>May 11 (Bloomberg) -- If the bubble that just burst didn’t work out for you, build a better one. That looks like the rationale of Asia investors. Their optimism has driven the MSCI Asia Pacific Index up 38 percent from a five-year low on March 9.</summary>
<content type="html">May 11 (Bloomberg) -- If the bubble that just burst didn’t work out for you, build a better one. That looks like the rationale of Asia investors. Their optimism has driven the MSCI Asia Pacific Index up 38 percent from a five-year low on March 9.</content>
<source>
<title>bloomberg.com</title>
</source>
<bx:external-link>http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=axNZNGYnYnt8</bx:external-link>
<bx:adder>
<bx:fullname>Spanish SEO</bx:fullname>
<bx:id>sseo881</bx:id>
<bx:link href="http://bx.businessweek.com/profile/spanish-seo/sseo881/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
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<entry>
<title>New breadcrumb feature in search results part of Google Caffeine rollout?</title>
<link href="/search-engine-optimization/new-breadcrumb-feature-in-search-results-part-of-google-caffeine-rollout/16831905525673394481-785f233d787756479cc6534ee1f7e58a/"/>
<id>urn:com:businessweek:bx:article:16831905525673394481-785f233d787756479cc6534ee1f7e58a</id>
<updated>2009-11-19T20:44:02.977-05:00</updated>
<summary>Over the next few days we should see some changes in the way Google displays the URLs in organic SERP. There is definitely a lot more code been generated here in the new format, which would justify Matt Cutt’s explanation for the caffeine update as the ability to return more search results faster with more content. ( Screen shot and HTML example on site )</summary>
<content type="html">Over the next few days we should see some changes in the way Google displays the URLs in organic SERP. There is definitely a lot more code been generated here in the new format, which would justify Matt Cutt’s explanation for the caffeine update as the ability to return more search results faster with more content. ( Screen shot and HTML example on site )</content>
<source>
<title>lilengine.com</title>
</source>
<bx:external-link>http://www.lilengine.com/search-engine-optimization/new-breadcrumb-feature-in-search-results-part-of-google-caffeine-rollout-1145/</bx:external-link>
<bx:adder>
<bx:fullname>john chen</bx:fullname>
<bx:id>jchen691</bx:id>
<bx:link href="http://bx.businessweek.com/profile/john-chen/jchen691/"/>
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<entry>
<title>New Leapfish Demo Brings Even More Search Engine Power</title>
<link href="/search-engine-optimization/new-leapfish-demo-brings-even-more-search-engine-power/16128083248107586101-5957a8996320ade4a276e26e204b9b75/"/>
<id>urn:com:businessweek:bx:article:16128083248107586101-5957a8996320ade4a276e26e204b9b75</id>
<updated>2009-11-17T15:56:52.793-05:00</updated>
<summary>Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around.</summary>
<content type="html">Just recently, LeapFish unveiled another demo of their product to a select few, and this time around there were many benefits to really make this search engine conglomerate much more appealing the second time around.</content>
<source>
<title>searchnewz.com</title>
</source>
<bx:external-link>http://www.searchnewz.com/blog/talk/sn-6-20091117NewLeapfishDemoBringsEvenMoreSearchEnginePower.html</bx:external-link>
<bx:adder>
<bx:fullname>Bill Hartzer (billhartzer@yahoo.com)</bx:fullname>
<bx:id>bhartzer157</bx:id>
<bx:link href="http://bx.businessweek.com/profile/bill-hartzerbillhartzeryahoocom/bhartzer157/"/>
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<bx:action>
<bx:total>1</bx:total>
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</entry>
<entry>
<title>Google SEO Company</title>
<link href="/search-engine-optimization/google-seo-company/2602944822487772688-84a9f9344833a4b8ed32f4e7a0e42526/"/>
<id>urn:com:businessweek:bx:article:2602944822487772688-84a9f9344833a4b8ed32f4e7a0e42526</id>
<updated>2009-11-19T13:00:59.225-05:00</updated>
<summary>People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google Adwords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the...</summary>
<content type="html">People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google Adwords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the...</content>
<source>
<title>cwa-europe.com</title>
</source>
<bx:external-link>http://www.cwa-europe.com/search-engine-optimisation/google-seo-company/80-10.html</bx:external-link>
<bx:adder>
<bx:fullname>Jackie Bourke</bx:fullname>
<bx:id>jbourke287</bx:id>
<bx:link href="http://bx.businessweek.com/profile/jackie-bourke/jbourke287/"/>
</bx:adder>
<bx:action>
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</entry>
<entry>
<title>5 SEO Tips to Avoid Common SEO Mistakes</title>
<link href="/search-engine-optimization/5-seo-tips-to-avoid-common-seo-mistakes/1100241746907102463-9567172a63561dd44dc94613217cb72e/"/>
<id>urn:com:businessweek:bx:article:1100241746907102463-9567172a63561dd44dc94613217cb72e</id>
<updated>2009-11-19T07:04:35.308-05:00</updated>
<summary>So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged it will not matter how much traffic a site receives. Here are 5 SEO Tips to avoid common SEO mistakes.</summary>
<content type="html">So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged it will not matter how much traffic a site receives. Here are 5 SEO Tips to avoid common SEO mistakes.</content>
<source>
<title>seodesignsolutions.com</title>
</source>
<bx:external-link>http://www.seodesignsolutions.com/blog/seo-tips/5-seo-tips-to-avoid-common-seo-mistakes/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+SeoDesignSolutionsBlog+(Seo+Design+Solutions+Blog)</bx:external-link>
<bx:adder>
<bx:fullname>Mary Ann Johnson</bx:fullname>
<bx:id>mjohnson745</bx:id>
<bx:link href="http://bx.businessweek.com/profile/maryann-johnson/mjohnson745/"/>
</bx:adder>
<bx:action>
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</entry>
<entry>
<title>15 Ways PR Agencies Can Help Companies With Social Media</title>
<link href="/search-engine-optimization/15-ways-pr-agencies-can-help-companies-with-social-media/6530382125449624442-01d84631a8adb5383b1a23ca7a385b5b/"/>
<id>urn:com:businessweek:bx:article:6530382125449624442-01d84631a8adb5383b1a23ca7a385b5b</id>
<updated>2009-11-16T14:49:56.455-05:00</updated>
<summary>As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves.</summary>
<content type="html">As social media has grown in acceptance within companies over the past few years, one debate never seems to go away – whether agencies should be involved in social media communications, or whether the only way to maintain an “authentic voice” is for companies to undertake it all themselves.</content>
<source>
<title>socialmediatoday.com</title>
</source>
<bx:external-link>http://www.socialmediatoday.com/SMC/142863</bx:external-link>
<bx:adder>
<bx:fullname>George Millington II</bx:fullname>
<bx:id>gmillingtonii402</bx:id>
<bx:link href="http://bx.businessweek.com/profile/george-millingtonii/gmillingtonii402/"/>
</bx:adder>
<bx:action>
<bx:total>2</bx:total>
<bx:view>0</bx:view>
<bx:save>0</bx:save>
<bx:reaction>2</bx:reaction>
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</entry>
<entry>
<title>4 Tools for Advanced Google SERPs Analysis</title>
<link href="/search-engine-optimization/4-tools-for-advanced-google-serps-analysis/7858622872740390903-b56d440872fb62a0ba0fe5ec12e27d71/"/>
<id>urn:com:businessweek:bx:article:7858622872740390903-b56d440872fb62a0ba0fe5ec12e27d71</id>
<updated>2009-11-18T05:53:27.257-05:00</updated>
<summary>I have already looked at most important factors to take into account when analyzing search engine results page; this week I am taking a bit more practical approach reviewing (and comparing) tools that will help you to analyze SERPs.</summary>
<content type="html">I have already looked at most important factors to take into account when analyzing search engine results page; this week I am taking a bit more practical approach reviewing (and comparing) tools that will help you to analyze SERPs.</content>
<source>
<title>searchenginejournal.com</title>
</source>
<bx:external-link>http://www.searchenginejournal.com/google-serps-analysis-tools/14700/</bx:external-link>
<bx:adder>
<bx:fullname>Mary Ann Johnson</bx:fullname>
<bx:id>mjohnson745</bx:id>
<bx:link href="http://bx.businessweek.com/profile/maryann-johnson/mjohnson745/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
<bx:view>1</bx:view>
<bx:save>0</bx:save>
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</entry>
<entry>
<title>IIS SEO Toolkit from Microsoft </title>
<link href="/search-engine-optimization/iis-seo-toolkit-from-microsoft-/11308615847415140163-1ced1045639f7c282fd0f648e95102a8/"/>
<id>urn:com:businessweek:bx:article:11308615847415140163-1ced1045639f7c282fd0f648e95102a8</id>
<updated>2009-11-13T04:46:23.702-05:00</updated>
<summary>With the increasing competition in the search marketing space, Google &amp; Yahoo has ruled the search engine space for many years by providing users a platform and...</summary>
<content type="html">With the increasing competition in the search marketing space, Google &amp; Yahoo has ruled the search engine space for many years by providing users a platform and...</content>
<source>
<title>blogs.position2.com</title>
</source>
<bx:external-link>http://blogs.position2.com/iis-seo-toolkit-from-microsoft</bx:external-link>
<bx:adder>
<bx:fullname>Madura Naik</bx:fullname>
<bx:id>mnaik945</bx:id>
<bx:link href="http://bx.businessweek.com/profile/madura-naik/mnaik945/"/>
</bx:adder>
<bx:action>
<bx:total>3</bx:total>
<bx:view>2</bx:view>
<bx:save>1</bx:save>
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</entry>
<entry>
<title>Link Building &amp; Your SEO Campaign</title>
<link href="/search-engine-optimization/link-building--your-seo-campaign/10416033234237609660-71ec7370ed3719a7e2d87d8734513c85/"/>
<id>urn:com:businessweek:bx:article:10416033234237609660-71ec7370ed3719a7e2d87d8734513c85</id>
<updated>2009-11-17T21:25:41.708-05:00</updated>
<summary>With the introduction of Google’s PageRank; a complex algorithmic technique used in prioritizing results for different keyword searches, link building activities have literally started moving northwards.</summary>
<content type="html">With the introduction of Google’s PageRank; a complex algorithmic technique used in prioritizing results for different keyword searches, link building activities have literally started moving northwards.</content>
<source>
<title>noobpreneur.com</title>
</source>
<bx:external-link>http://www.noobpreneur.com/2009/11/17/link-building-your-seo-campaign/</bx:external-link>
<bx:adder>
<bx:fullname>Ivan Widjaya</bx:fullname>
<bx:id>iwidjaya482</bx:id>
<bx:link href="http://bx.businessweek.com/profile/ivan-widjaya/iwidjaya482/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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</entry>
<entry>
<title>Verizon responds to AT&amp;T&#39;s Map For That lawsuit: &#39;the truth hurts&#39; (Nilay Patel/Engadget) from Techmeme</title>
<link href="/search-engine-optimization/verizon-responds-to-atts-map-for-that-lawsuit-the-truth-hurts-nilay-patelengadget-from-techmeme/9802028672053133273-0b4ab7c453cc5ced23b1005b97f9cb84/"/>
<id>urn:com:businessweek:bx:article:9802028672053133273-0b4ab7c453cc5ced23b1005b97f9cb84</id>
<updated>2009-11-17T12:37:00.518-05:00</updated>
<summary>Nilay Patel / Engadget:
Verizon responds to AT&amp;T&#39;s Map For That lawsuit: ‘the truth hurts’ — Sure, Verizon&#39;s doubled down on the 3G map ads in response to AT&amp;T&#39;s false advertising lawsuit, but eventually the company&#39;s lawyers had to file a response and, well, ain&#39;t nobody backing down in this one. Here&#39;s the freaking introduction:</summary>
<content type="html">Nilay Patel / Engadget:
Verizon responds to AT&amp;T&#39;s Map For That lawsuit: ‘the truth hurts’ — Sure, Verizon&#39;s doubled down on the 3G map ads in response to AT&amp;T&#39;s false advertising lawsuit, but eventually the company&#39;s lawyers had to file a response and, well, ain&#39;t nobody backing down in this one. Here&#39;s the freaking introduction:</content>
<source>
<title>Techmeme</title>
</source>
<bx:external-link>http://www.techmeme.com/091116/p87#a091116p87</bx:external-link>
<bx:adder>
<bx:fullname>John Jantsch</bx:fullname>
<bx:id>jjantsch566</bx:id>
<bx:link href="http://bx.businessweek.com/profile/john-jantsch/jjantsch566/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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<entry>
<title>Watch Streaming Media West &amp; Online Video Platform Summit Keynotes Live from Reel SEO Video Marketing by Mark R Robertson</title>
<link href="/search-engine-optimization/watch-streaming-media-west--online-video-platform-summit-keynotes-live-from-reel-seo-video-marketing-by-mark-r-robertson/6856781978181855688-b9678ecd3b7773f7606f1250941ade2e/"/>
<id>urn:com:businessweek:bx:article:6856781978181855688-b9678ecd3b7773f7606f1250941ade2e</id>
<updated>2009-11-17T12:32:06.590-05:00</updated>
<summary>
We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well as on Streamingmedia.com, courtesy of livestream. Coverage will start today with the opening keynote from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST.</summary>
<content type="html">
We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well as on Streamingmedia.com, courtesy of livestream. Coverage will start today with the opening keynote from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST.</content>
<source>
<title>Reel SEO Video Marketing</title>
</source>
<bx:external-link>http://feedproxy.google.com/~r/reelseo/~3/ZHLSYKgVa0s/</bx:external-link>
<bx:adder>
<bx:fullname>John Jantsch</bx:fullname>
<bx:id>jjantsch566</bx:id>
<bx:link href="http://bx.businessweek.com/profile/john-jantsch/jjantsch566/"/>
</bx:adder>
<bx:action>
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</entry>
<entry>
<title>The 3 Variables of Google Local Search</title>
<link href="/search-engine-optimization/the-3-variables-of-google-local-search/6147825300603525302-2bb57e41f2c065747a2ceb58e78b87a2/"/>
<id>urn:com:businessweek:bx:article:6147825300603525302-2bb57e41f2c065747a2ceb58e78b87a2</id>
<updated>2009-11-17T05:28:21.715-05:00</updated>
<summary>Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn&#39;t so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis...</summary>
<content type="html">Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn&#39;t so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis...</content>
<source>
<title>searchengineguide.com</title>
</source>
<bx:external-link>http://www.searchengineguide.com/jeff-howard/the-3-variables-of-google-local-search.php</bx:external-link>
<bx:adder>
<bx:fullname>Mary Ann Johnson</bx:fullname>
<bx:id>mjohnson745</bx:id>
<bx:link href="http://bx.businessweek.com/profile/maryann-johnson/mjohnson745/"/>
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</entry>
</feed>