The unclicking 84% from Seth's Blog by Seth Godin

Mark points us to this great set of stats.

Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.

So, if you optimize your ads for clicks, it means you're ignoring a huge population.

If your business is built around the kind of person who clicks, you win. If it isn't, you...