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SELF PUBLISHING
Self-publishing is the publishing of books and other media by the authors of those works, instead of by established publishers. The latest, more sophisticated technologies has made self-publishing more accessible. Although it still represents a small percentage of the publishing industry in terms of sales, self-publishing continues to grow.
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Downsizing newspapers have changed how PR is done. Smaller staffs, less time to mine pitches and press releases, what...
A mistake many commit in a media campaign during the holidays is slowing down instead of popping the clutch and putting...
Have you ever notice that every year at new years eve, we declare our new year's resolution but as soon as the new year...
One of the largest chains of radio stations mandates their hosts push social media on a regular basis.
Facebook marketing. what does it mean? and does it really work? Is it really worth your time and energy to market your...
I’ve never seen a media tool so broad in scope, personal in reach and effective in use as Social Media.
In public relations, one of the most important truisms revolves around the primary question that the media asks itself...
So much has changed in the world of talk radio, where the power of the station isn’t as relevant as it used to be,...
How to Train a Flea? Train a flea? You may ask, but it is really interesting if you think about it, fleas are one of...
There are four types of media outlets today: TV, radio, print and social media. I call this a 4-D strategy.
“In a connected world in which individuals have the ability to choose from the best of TV past and present, more and...
Everyone knows that social media is a key component to any marketing campaign. Aside from the obvious benefits, there...
In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people...
Amazon posted a 73% drop in third-quarter profit and a dramatic decline in its operating margins, spurred by its heavy...
In the PR business, I’ve had experience with the free or low-cost press release services that seem to have proliferated...
An article about the growing number of self published authors and the conversion of seasoned writers into self...
The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you...
Years ago, if PR firms got a news placement for their client online, it was like a little bonus. Today, it’s the very...
Many professionals would love to write a book as a marketing vehicle, but feel it to be too overwhelming.
Barnes & Noble is expected to debut a new e-reader on Tuesday, marking the latest chapter in the bookseller's...
The homes of the author of the Stone Barrington novels reflect his desire for absolute consistency.
Top Sources: Self Publishing
- emsincorporated.com
- New York Times
- MediaShift
- The Huffington Post Full Blog Feed
- gawker
- send2press.com
- cmswire.com
- Reuters
- BusinessWeek
- bookpublishingnews.blogspot.com
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