MCPC 2009: The 5th World Conference on Mass Customization & Personalization

Welcome to the 5th World Conference on Mass Customization & Personalization in Helsinki, Finland on October 4-9 2009.
The MCPC conference series started out as a biennial conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also open innovation, user co-creation and other strategies of customer-driven value creation. But...