Digital Signage Campaign Uses Augmented Reality (AR) to Engage Shoppers (Digital Signage Universe)

SEGA has launched a digital out-of-home advertising campaign in shopping centers across Australia that uses a new augmented reality (AR) enabled iPhone app to engage consumers. SEGA has partnered with EYE, a digital out-of-home media company specializing in airport, retail, roadside and university media, to reach shoppers in prime locations via Eye's Shop in malls that include Westfield, one of...