For Getting Clients, a Follow-Up System is Critical | Business Coaching: Get Clients and Build a Successful Business with Jennifer Davey's JJS Coaching

The average response rate on an advertising or marketing campaign is only 5 to 10%, and the close rate is even lower. So for your advertising to be effective, you need to do more than just put your ads out there. You have to have a sensible follow-up system that keeps your business present in potential clients’ minds while presenting you as someone they want to work with. This can be challenging,...