Most Active Articles 2009-11-24T02:27:03.615-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:small-business-marketing Brian Anderson banderson112 urn:com:businessweek:bx:article:11498165553557473806-c1b36b34056d9fc43a2a7668fa540c12 2009-11-23T13:02:07.751-05:00

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,...

Blu Dot's 'Real Good' Marketing Experiment Posted by: Helen Walters on November 03 Small companies without the vast budgets of large corporations have no choice but to think creatively about how to market their wares. On Wednesday November 4th,... http://www.businessweek.com/the_thread/brandnewday/archives/2009/11/blu_dots_gps_re.html Jesse Kedy jkedy401 2 1 0 1 urn:com:businessweek:bx:article:14031187330010140660-ee82511ffb7b15a011af2e4cbf1cd187 2009-11-23T00:56:15.545-05:00

Before you choose you marketing tactics, it is important to decide on your overall game plan . To make it easier for you here is a guide on how to select you marketing strategies.

Before you choose you marketing tactics, it is important to decide on your overall game plan . To make it easier for you here is a guide on how to select you marketing strategies. http://www.m4bmarketing.com/marketing-strategies-steps/ Susan Oakes soakes246 6 6 0 0 urn:com:businessweek:bx:article:10340332860894414667-efe4b489647af0bb6f115d1a9cee35f3 2009-11-22T13:44:45.274-05:00

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms.

We are shifting toward online identity and social activity being integrated, rather than concentrated within discrete platforms. http://www.imediaconnection.com/content/24987.asp Tom Now tnow520 2 2 0 0 urn:com:businessweek:bx:article:5802416033212022876-b2d7e5e0ffaea2d654f2833c61bcea8d 2009-11-22T13:20:16.484-05:00

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy.

Taking a more holistic approach to digital marketing execution, and other ways to revitalize your digital media strategy. http://www.imediaconnection.com/content/25132.asp Tom Now tnow520 1 0 0 1 urn:com:businessweek:bx:article:18005183392374261010-67f4a93515c8059501d2b502c1707800 2009-11-22T01:07:39.373-05:00

Next to mobility and cloud computing, social networking was the talk of Interop this year--especially at a conference session devoted to social software tools and a portion of the Unconference, where real SMB users talked about how to make the most...

Next to mobility and cloud computing, social networking was the talk of Interop this year--especially at a conference session devoted to social software tools and a portion of the Unconference, where real SMB users talked about how to make the most... http://www.forbes.com/2009/06/05/social-networking-interop-entrepreneurs-technology-bmighty.html Rajeev Bajpai rbajpai042 3 3 0 0 urn:com:businessweek:bx:article:13175750156799354835-24d7ed9d9b7581a174736687bcd48fb8 2009-11-18T09:41:28.084-05:00

During the past year, I have been working, along with Bethany Spilde of Social Buzz Media, have been conducting workshops on social media marketing for small business owners. We have focused on providing practical, hands-on experience, in a...

During the past year, I have been working, along with Bethany Spilde of Social Buzz Media, have been conducting workshops on social media marketing for small business owners. We have focused on providing practical, hands-on experience, in a... http://blog.rebarbusinessbuilders.com/rebar/2009/11/social-media-marketing-step-by-step.html Bill Brelsford bbrelsford457 13 12 0 1 urn:com:businessweek:bx:article:1534826425931234190-901582c241f2ee18ddbd2236695cc1f3 2009-11-19T06:48:16.259-05:00

If you want to venture on internet marketing and still don’t have any idea where to start with, you may want to consider affiliate marketing.

If you want to venture on internet marketing and still don’t have any idea where to start with, you may want to consider affiliate marketing. http://internetbiznez.blogspot.com/2009/11/internet-business-idea-number-1.html Anita Campbell acampbell287 9 9 0 0 urn:com:businessweek:bx:article:16013834825359090125-8089f8f692fb3b6b38b247a0fab647c8 2009-11-19T12:38:53.346-05:00

Dear Dan: The last time I tried to raise prices it was a disaster. Customers revolted. But I’ve cut costs as far as I can, and profits are too thin. How can I raise prices and not lose business? — Once Burned, Price Shy

Dear Dan: The last time I tried to raise prices it was a disaster. Customers revolted. But I’ve cut costs as far as I can, and profits are too thin. How can I raise prices and not lose business? — Once Burned, Price Shy http://blogs.business.com/whatworks/2009/raise-prices/ Daniel Kehrer dkehrer628 5 5 0 0 urn:com:businessweek:bx:article:7177441088780429781-c47fa03d4cf54a3d13b0833cbd5838cb 2009-11-18T21:05:23.253-05:00

Important European Website Tips For England Businesses Important European advice for England companies: this time do not be left behind simply because you were told you do not speak any foreign language! It’s urgent now you consider having your own...

Important European Website Tips For England Businesses Important European advice for England companies: this time do not be left behind simply because you were told you do not speak any foreign language! It’s urgent now you consider having your own... http://www.advertiseineurope.com/b2b-marketplace/sales/tips-for-england-businesses Levente Szfarli lszfarli742 2 1 0 1 urn:com:businessweek:bx:article:13874173297379662743-37c0ce4469d06a0a5c41c1d9ed795cd0 2009-11-19T06:58:28.770-05:00

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong!

In case you haven’t read the news or ventured out of your house this year, guess what. The mobile web is here. And it’s coming on strong. Very strong! http://www.websitemarketingnow.com/blog/2009/11/is-your-website-mobile/ Tom Now tnow520 4 4 0 0 urn:com:businessweek:bx:article:9170276522502449855-30f4a6792161251288eece8904c5ebce 2009-11-16T12:41:59.694-05:00

It’s a simple idea: find what you are good at, and spend your hard-earned marketing money on finding customers who want just what you do best.

It’s a simple idea: find what you are good at, and spend your hard-earned marketing money on finding customers who want just what you do best. http://www.marketingmastersbuzz.com/2009/11/what-are-you-really-good-at_16.html Elizabeth Walker ewalker587 14 14 0 0 urn:com:businessweek:bx:article:16225122182957875633-62e7166a628673224958d032356af12e 2009-11-16T12:38:53.667-05:00

Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the...

Recently, I presented at PubCon on the intersection of social media and PR. The session title was “experts on PR and Twitter,” however the session description went on to discuss a variety of networks. Therefore my interpretation was to speak on the... http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/b8QBklF3ev4/ John Jantsch jjantsch566 14 14 0 0 urn:com:businessweek:bx:article:13114951649191709514-d621428ebb82ce42a9196d3b2a647008 2009-11-19T14:29:32.652-05:00

Overall industrial production would have fallen except for a 1.6 percent surge for utilities. The Bankers Conference Board reports its index of leading economic indicators, which forecasts activity over the next six months into 2010, rose 0.3 percent last month, less than the 0.5 percent gain economists anticipated. The Mortgage Bankers Association nnounced more than 14 percent of American homeowners with a mortgage were either behind on their payments or in foreclosure at the end of September. Read Full Article Reports...

Overall industrial production would have fallen except for a 1.6 percent surge for utilities. The Bankers Conference Board reports its index of leading economic indicators, which forecasts activity over the next six months into 2010, rose 0.3 percent last month, less than the 0.5 percent gain economists anticipated. The Mortgage Bankers Association nnounced more than 14 percent of American homeowners with a mortgage were either behind on their payments or in foreclosure at the end of September. Read Full Article Reports... http://www.fastcompany.com/blog/mr-rickman/sustainable-business-news-services/us-economic-data-reports-flat-2010-market James Rickman jrickman047 0 0 0 0 urn:com:businessweek:bx:article:11441710170851723643-923fcc96d04060a6996901cc2ce296f4 2009-11-16T12:36:40.579-05:00

What is the ROI of social media? How do I measure the ROI of social media? Often, when receiving these questions, it's appropriate to quip: "What's the ROI of your phone?" Other times it's not appropriate to respond with such a glib retort.

What is the ROI of social media? How do I measure the ROI of social media? Often, when receiving these questions, it's appropriate to quip: "What's the ROI of your phone?" Other times it's not appropriate to respond with such a glib retort. http://feeds.searchenginewatch.com/~r/sew/~3/1uDxvwVpAGs/3635665 John Jantsch jjantsch566 9 9 0 0 urn:com:businessweek:bx:article:2661564432833703418-79d86be7e84abe3424f06763355629ce 2009-11-17T02:42:41.496-05:00

Google Sites is getting an upgrade. Starting today, Google will provide templates that it claims makes it possible for users with no technical background to create web sites with a degree of functionality that includes page layouts, adding links for...

Google Sites is getting an upgrade. Starting today, Google will provide templates that it claims makes it possible for users with no technical background to create web sites with a degree of functionality that includes page layouts, adding links for... http://www.readwriteweb.com/enterprise/2009/11/google-sites-offers-templates.php Madura Naik mnaik945 7 7 0 0 urn:com:businessweek:bx:article:12085903822568143090-0fa5d12fb08b9ffe3810802c16d28cc3 2009-11-17T09:47:01.272-05:00

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased,...

Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased,... http://blog.rebarbusinessbuilders.com/rebar/2009/11/are-you-collaborating-or-negotiating.html Bill Brelsford bbrelsford457 4 4 0 0 urn:com:businessweek:bx:article:6856781978181855688-b9678ecd3b7773f7606f1250941ade2e 2009-11-17T12:32:06.590-05:00

We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well as on Streamingmedia.com, courtesy of livestream. Coverage will start today with the opening keynote from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST.

We’re just about to head over to the Streaming Media West conference in San Jose, CA. For the first time in the history of this important conference, everyone will be able to watch parts of the conference live, both here on ReelSEO (below) as well as on Streamingmedia.com, courtesy of livestream. Coverage will start today with the opening keynote from Bill Stone, president of FLO TV at 12 p.m. EST/9 a.m. PST. http://feedproxy.google.com/~r/reelseo/~3/ZHLSYKgVa0s/ John Jantsch jjantsch566 2 2 0 0 urn:com:businessweek:bx:article:10180142213267699561-c521c979beda71507ea5e724bda7e1bd 2009-11-17T14:19:26.698-05:00

Nice job over at PMD!

Nice job over at PMD! http://www.thefranchisekingblog.com/2009/11/pmd-direct-launches-new-website.html Joel Libava jlibava813 1 1 0 0 urn:com:businessweek:bx:article:445106771079975110-9d53e2eea16de9c9c719f131896a9eb9 2009-11-17T12:18:45.285-05:00

[ Professional Services Sale ... ] Social media has certainly changed marketing, but few people are addressing just how dramatically it’s changed sales. In this interview we hit that subject pretty head on.

[ Professional Services Sale ... ] Social media has certainly changed marketing, but few people are addressing just how dramatically it’s changed sales. In this interview we hit that subject pretty head on. http://www.ducttapemarketing.com/blog/2009/11/17/is-social-media-changing-selling/ John Jantsch jjantsch566 1 1 0 0 urn:com:businessweek:bx:article:10637150504701386914-9b3091afc294612fe7fd54e9d78613dd 2009-11-16T10:14:04.865-05:00

A recent study by Business.com has found that webinars, podcasts, user ratings and reviews and corporate profiles on social networks are the most popular social media resources used by businesses.

A recent study by Business.com has found that webinars, podcasts, user ratings and reviews and corporate profiles on social networks are the most popular social media resources used by businesses. http://www.accuracast.com/search-daily-news/social-media-7471/top-social-media-resources-for-business/ Farhad Divecha fdivecha769 4 4 0 0 urn:com:businessweek:bx:article:7947981810327605339-d36e4b881f02e008d0582c10042f1967 2009-11-13T15:47:10.345-05:00

Those $dollar cheeseburgers are causing a lot of headaches. Good for the consumer, but baaaad for headquarters..

Those $dollar cheeseburgers are causing a lot of headaches. Good for the consumer, but baaaad for headquarters.. http://www.thefranchisekingblog.com/2009/11/is-burger-kings-1-double-cheeseburger-a-losing-proposition-for-its-franchisees-.html Joel Libava jlibava813 12 12 0 0 urn:com:businessweek:bx:article:5356834329305192014-74ded98128ab1a3d7378be6d24b3f5b8 2009-11-15T23:20:41.684-05:00

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management.

Good project management has to occur throughout your organization to be successful. I want to reiterate the point I made before, Scheduling is not Project Management. http://business901.com/blog1/basics-of-project-management-for-marketing/ Joe Dager jdager118 4 4 0 0 urn:com:businessweek:bx:article:12130645603044725231-7c089cf9a30248080732a573d1a50709 2009-11-16T12:23:03.513-05:00

I’m a big fan of the newish Twitter List function. I wrote about it last week – 5 Reasons to Use the New Twitter Lists Feature Now that I’ve you pumped up about using lists, I want to talk about a few tools that I think can make the feature even...

I’m a big fan of the newish Twitter List function. I wrote about it last week – 5 Reasons to Use the New Twitter Lists Feature Now that I’ve you pumped up about using lists, I want to talk about a few tools that I think can make the feature even... http://www.ducttapemarketing.com/blog/2009/11/16/3-tools-to-make-twitter-lists-even-more-useful/ John Jantsch jjantsch566 2 2 0 0 urn:com:businessweek:bx:article:3161561598231656288-9b21e7af2c4795c080f2a9be6a85999f 2009-11-16T08:40:30.618-05:00

Every new business goes through phases, some representing expansion (hopefully, often) and some contraction and as these phases unfold your business can fluctuate in size and require different resources. Sometimes, the business will get to a certain plateau and seem to stick, almost spinning its wheels despite your efforts. At this point in time you will want to consider all your options and may feel that a business partner could really help to un-glue the potential and allow you to make significant forward strides. Finding a business partner can be quite a difficult task and is much more involved than one might think. Look at a business partnership like a marriage and you will be ideally placed to begin hunting! Follow this link to discover more

Every new business goes through phases, some representing expansion (hopefully, often) and some contraction and as these phases unfold your business can fluctuate in size and require different resources. Sometimes, the business will get to a certain plateau and seem to stick, almost spinning its wheels despite your efforts. At this point in time you will want to consider all your options and may feel that a business partner could really help to un-glue the potential and allow you to make significant forward strides. Finding a business partner can be quite a difficult task and is much more involved than one might think. Look at a business partnership like a marriage and you will be ideally placed to begin hunting! Follow this link to discover more http://www.youngentrepreneur.com/blog/2009/11/how-to-find-a-great-business-partner/ Adam Toren atoren469 2 2 0 0 urn:com:businessweek:bx:article:8367859609616430444-2fa08bbf457454359939771fe8a4cf96 2009-11-16T12:38:27.863-05:00

Sampling is a standard strategy in package goods marketing. This project by a training centre shows how the same technique can be used to develop or improve a product and build new business.

Sampling is a standard strategy in package goods marketing. This project by a training centre shows how the same technique can be used to develop or improve a product and build new business. http://www.marketingmastersbuzz.com/2009/11/how-business-is-learning-what-small.html Elizabeth Walker ewalker587 1 1 0 0