NRF - Online Retailers to Emphasize Free Shipping, Social Media this Holiday Season

According to results of Shop.org's eHoliday Study, conducted by BIGresearch, 47.1% of retailers surveyed will be increasing their use of social media this holiday season. 60.3% of retailers said they have added or improved their Facebook page, and 58.7% their Twitter pages this year. 65.6% have added or enhanced blogs and RSS feeds. In addition, to provide consumers with an extra incentive to...