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SOCIAL COMMERCE
Social commerce is the use of social media within social networks for an e-commerce purpose. The social aspect is to socialize (with live chat) with the customer from start to finish. With social networks today, businesses can have a viral and interactive application for marketing purposes to build relationships with consumers.
Social Commerce is part of Business Exchange, suggested by
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As amazing and intuitive as social media is today, it certainly cannot flourish without humans getting involved.
Image via Wikipedia To say things are changing is an understatement. Morgan Stanley (2010) recently reported in a study...
NEW YORK, NY - Mobli, a real-time visual media platform comprised of people, subject, and location-based channels, has...
Xaxii, a global village of fashion, continues to build upon its social commerce solutions for industry entrepreneurs to...
Image by smemon87 via Flickr In my article, Social Buyerology: Understanding Buyers in the Social Age, I offered...
Image by smemon87 via Flickr This is the fourth and last installment of my initial reflection on Social Buyerology.
Why don't we see more online communities adding ecommerce into the mix? To me it seems like a natural fit.
Flip.to is a social media platform that uses “magnetic marketing” to attract customers. The platform helps businesses...
Image via Wikipedia Without context in strategy planning for the new social buyer persona, we are left with a factual...
This article demonstrates how Social Flights breaks the mold for reorganization of communities around items of “value”.
Image via Wikipedia This is the third installment of my reflection on Social Buyerology. The first article, Social...
This post is a response to the criticisms Peter Shankman made in his recent diatribe against “social media experts.
There I wrote it. That's right... when you stop and think about it, Twitter really sucks for customer service.
The social media choice has changed from deciding whether or not to join Facebook- with all of the various networks out...
InTheMO, a video-based local search guide, announced the launch of its iPhone application today, April 11, 2011
Tweet With the recent news of Groupon's compelling Gap case study, where the Gap sold $11 million in Groupons, Groupon...
There are four roles which are essential to cover when running a commercial site successfully. If any of these roles...
Image by jasoneppink via Flickr Story telling has obviously been around for a long, long, long time. What is new is...
As more and more organizations adopt the use of social media there is an obvious difference in perspective as to...
It is extremely important to recognize that, for better or for worse, Discount Coupons can have an extraordinary...
Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this month.
This article identifies a distinction between vertical integration and horizontal integration of information and why...
Image via Wikipedia If you’ve come up the ranks in B2B Marketing and/or Sales, you know the quarterly and perhaps even...
Top Sources: Social Commerce
- Recent Questions on Yedda
- youtube.com
- compukol.com
- xaxii.com
- mybusiness-network.blogspot.com
- relationship-economy.com
- Innovation Economics
- screenmediadaily.com
- MarketWatch
- images.businessweek.com
