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SOCIAL CRM
Social CRM bring together two terms social networking and customer relationship management (CRM) that represent a current and an old-time conflict: The need for an individual employee to first and above all have his own personal and professional contacts and relationships managed in a secluded, personal environment.
An employee, whose daily work involves many customers and would-be business opportunities and leads, has to manage and document his or her relationships with clients for the company’s sake. At the same time this employee needs to dig deep into his or her past history of contacts and relationship.
Tools such as LinkedIn, Plaxo, and Outlook take tiny steps forward but still leave most of the employee’s contacts out of the on-the-job equation. This topic covers the latest trends in social CRM, including tips and best practices on how to manage corporate clients in the social realm.
Social CRM is part of Business Exchange, suggested by
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As the culmination of Helpstream's ongoing series on Social CRM, the company is announcing the release of a free eBook...
An outline of the top-level considerations and real strategies that have worked with Helpstream's customers seeking to...
This post provides a Strategic Framework Statement for Social CRM to further the discussion on the evolution (or...
This post turns from an examination of “why” you should be looking at Social CRM to “how” you should think about it for...
In this podcast Steve Latham gives sneak peak into the voice of the customer and how brands can make waves online and...
Social CRM has not arrived (yet), not as a technology, nor as a strategy. The absence of a clear map does not mean...
In this podcast Esteban Kolsky discusses the future of CRM, and why Social CRM is the weave of the future.
In this podcast, Lon Safko shares which social media tactics you should be using with your customers and employees and...
In this podcast, Paul Greenberg, the "Godfather of CRM" discusses his ideas on CRM, voice of the customer and...
Yesterday, Brent Potts of HP, Treb Ryan of OpSource and Steven Woods of Eloqua explored whether we have crossed the...
Your organization already knows how to be social — you just may not realize it. It’s not a matter of social media tools...
I have a whole range of posts and tweets open that are referencing the concept of social CRM. This concept seems to...
There’s been some questioning in the Twitterverse and the blogosphere wondering why more organizations are adopting...
Although social CRM platforms and tools continue to evolve and improve, more attention needs to be given to process,...
CRM is the strategic process implemented to maintain and retain the customer long term. This relationship development...
we officially have a new term! "Social CRM" which refers to how we (businesses) integrate customers into the...
With all of this as background, I have been thinking about the implications for CRM for a long time. What might seem...
Top Sources: Social CRM
- allbusiness.com
- charliem.wordpress.com
- contactcenterintelligence.wordpress.com
- CustomerThink - CRM, CEM & Social Media - The Global Thought Leader in Customer-
- bullying.co.uk
- Reuters
- CNN Money
- Conde Nast Portfolio
- corpblog.helpstream.com
- customermanagementiq.com
