SOCIAL CRM

Social CRM bring together two terms social networking and customer relationship management (CRM) that represent a current and an old-time conflict: The need for an individual employee to first and above all have his own personal and professional contacts and relationships managed in a secluded, personal environment.

An employee, whose daily work involves many customers and would-be business opportunities and leads, has to manage and document his or her relationships with clients for the company’s sake. At the same time this employee needs to dig deep into his or her past history of contacts and relationship.

Tools such as LinkedIn, Plaxo, and Outlook take tiny steps forward but still leave most of the employee’s contacts out of the on-the-job equation. This topic covers the latest trends in social CRM, including tips and best practices on how to manage corporate clients in the social realm.

Social CRM is part of Business Exchange, suggested by Dov Sharon. This topic contains 370 news and 737 blog items. Read updated news, blogs, and resources about Social CRM. Find user-submitted articles and reactions on Social CRM from like-minded professionals.