When Big Brands Discover Social Media Marketing

Has anyone in your company asked you this lately, or at all? Chances are if you haven’t heard this question from a VP yet, you will soon. It’s what everyone is trying to figure out - not if we should be using social media, but how we should be using it. In this column, I’m going to look at a few ways that Yahoo!, and others, are using social media and how it’s evolving from a big-brand...