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<title>Social Marketing - Business Exchange</title>
<subtitle>Most Active Articles</subtitle>
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<updated>2013-05-24T05:22:07.468-04:00</updated>
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<name>Business Exchange</name>
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<entry>
<title>How to Destroy your Social Media Credibility through Automation</title>
<link href="http://bx.businessweek.com/social-marketing/how-to-destroy-your-social-media-credibility-through-automation/17606758402886827641-cad9aa2e5c9e967a541c2dd5336c469c/"/>
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<updated>2013-04-29T15:25:50.483-04:00</updated>
<summary>Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.</summary>
<content type="html">Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement.</content>
<source>
<title>thesocialmediahat.com</title>
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<bx:external-link>http://www.thesocialmediahat.com/article/how-destroy-your-social-media-credibility-through-automation</bx:external-link>
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<entry>
<title>Buy Retweets | Buy Instant Retweets</title>
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<updated>2013-04-22T13:30:54.949-04:00</updated>
<summary></summary>
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<title>buyretweets.co</title>
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<bx:fullname>Paul McCarthy</bx:fullname>
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<entry>
<title>Pinterest Case Study: Focus and Read</title>
<link href="http://bx.businessweek.com/social-marketing/pinterest-case-study-focus-and-read/4652072873029773320-fcfc9dd21683ea61196c0da777402f59/"/>
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<updated>2013-04-19T16:45:54.972-04:00</updated>
<summary>Joan Brennan, creator of the patented Reading Focus Card, is doing exactly what a small business needs to do with social media: share great, interesting content and be a resource to other users.</summary>
<content type="html">Joan Brennan, creator of the patented Reading Focus Card, is doing exactly what a small business needs to do with social media: share great, interesting content and be a resource to other users.</content>
<source>
<title>thesocialmediahat.com</title>
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<bx:external-link>http://www.thesocialmediahat.com/blog/pinterest-case-study-focus-and-read-04192013</bx:external-link>
<bx:adder>
<bx:fullname>Mike Allton</bx:fullname>
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<entry>
<title>Social Media | Content Writing</title>
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<updated>2013-01-14T05:09:44.887-05:00</updated>
<summary>We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Social Media | Content Writing</summary>
<content type="html">We provide write-ups for website content. Being in this business for long gives us the opportunity, to act as a professional guide to Social Media | Content Writing</content>
<source>
<title>contentwritingindia.com</title>
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<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title> QUIZ: Are You a Social Animal?</title>
<link href="http://bx.businessweek.com/social-marketing/-quiz-are-you-a-social-animal/3270475865641204644-5165c3396f5498a9a5318353040bf5b3/"/>
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<updated>2013-04-08T06:42:34.001-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>contentwritingindia.com</title>
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<bx:external-link>http://www.contentwritingindia.com/contentwritingblog/quiz-are-you-a-social-animal/</bx:external-link>
<bx:adder>
<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title> Five Ways to Optimize your Business through Facebook</title>
<link href="http://bx.businessweek.com/social-marketing/-five-ways-to-optimize-your-business-through-facebook/15156286385189154552-aeafbf212cfa0fca57d4895cea05af73/"/>
<id>urn:com:businessweek:bx:article:15156286385189154552-aeafbf212cfa0fca57d4895cea05af73</id>
<updated>2013-04-12T02:25:23.827-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>contentwritingindia.com</title>
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<bx:external-link>http://www.contentwritingindia.com/contentwritingblog/five-ways-to-optimize-your-business-through-facebook/</bx:external-link>
<bx:adder>
<bx:fullname>Leonid Singha</bx:fullname>
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<entry>
<title>Grab the Bulletin by the Horns and Pin it</title>
<link href="http://bx.businessweek.com/social-marketing/grab-the-bulletin-by-the-horns-and-pin-it/588293083764697894-8c8dcaf88eec3155b36a5307330322d0/"/>
<id>urn:com:businessweek:bx:article:588293083764697894-8c8dcaf88eec3155b36a5307330322d0</id>
<updated>2013-04-15T04:57:21.263-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>contentwritingindia.com</title>
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<bx:external-link>http://www.contentwritingindia.com/contentwritingblog/grab-the-bulletin-by-the-horns-and-pin-it/</bx:external-link>
<bx:adder>
<bx:fullname>Leonid Singha</bx:fullname>
<bx:id>lsingha045</bx:id>
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<entry>
<title>PromoJam Launched for Social Media Marketers</title>
<link href="http://bx.businessweek.com/social-marketing/promojam-launched-for-social-media-marketers/378472361458211394-ba5251b5049e578df94f4496507d8d14/"/>
<id>urn:com:businessweek:bx:article:378472361458211394-ba5251b5049e578df94f4496507d8d14</id>
<updated>2013-05-11T01:46:59.896-04:00</updated>
<summary>Social Media Marketers - You can create branded social promotions in under 10 minutes – from start to finish – with no code or graphic designer needed. How? Here&#39;s the story with a video demo</summary>
<content type="html">Social Media Marketers - You can create branded social promotions in under 10 minutes – from start to finish – with no code or graphic designer needed. How? Here&#39;s the story with a video demo</content>
<source>
<title>rmndigital.com</title>
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<bx:external-link>http://www.rmndigital.com/promojam-launched-for-social-media-marketers/</bx:external-link>
<bx:adder>
<bx:fullname>Rakesh Raman</bx:fullname>
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<entry>
<title>Exercising Caution on the Use of LinkedIn’s “Mention Feature”</title>
<link href="http://bx.businessweek.com/social-marketing/exercising-caution-on-the-use-of-linkedins-mention-feature/2308638250105667508-0c9de8268117de56ab143f5a4a313db0/"/>
<id>urn:com:businessweek:bx:article:2308638250105667508-0c9de8268117de56ab143f5a4a313db0</id>
<updated>2013-04-29T10:27:22.215-04:00</updated>
<summary>While LinkedIn’s new feature is a great way for users to engage with other connections, professionals who are the primary users of this social media platform must consider exercising caution first before making the most out of this feature.</summary>
<content type="html">While LinkedIn’s new feature is a great way for users to engage with other connections, professionals who are the primary users of this social media platform must consider exercising caution first before making the most out of this feature.</content>
<source>
<title>thesocialmediahat.com</title>
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<bx:adder>
<bx:fullname>Mike Allton</bx:fullname>
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<entry>
<title>Will the Future of Publishing Go to the Robots?</title>
<link href="http://bx.businessweek.com/social-marketing/will-the-future-of-publishing-go-to-the-robots/4718899520356891710-470d254d1614d10071e09ea6e1c5708f/"/>
<id>urn:com:businessweek:bx:article:4718899520356891710-470d254d1614d10071e09ea6e1c5708f</id>
<updated>2013-02-13T12:06:18.104-05:00</updated>
<summary>Will the future of publishing go to the robots? It&#39;s already begun. Companies like Narrative Science have created the technology, and it&#39;s remarkable.</summary>
<content type="html">Will the future of publishing go to the robots? It&#39;s already begun. Companies like Narrative Science have created the technology, and it&#39;s remarkable.</content>
<source>
<title>axzm.com</title>
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<bx:external-link>http://www.axzm.com/future-of-publishing-go-to-robots</bx:external-link>
<bx:adder>
<bx:fullname>Steve Floyd</bx:fullname>
<bx:id>sfloyd693</bx:id>
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<entry>
<title> How has Social Media Changed Customer Service</title>
<link href="http://bx.businessweek.com/social-marketing/-how-has-social-media-changed-customer-service/9379580702542680055-f254cd81d3280d4db8040cd491185f0c/"/>
<id>urn:com:businessweek:bx:article:9379580702542680055-f254cd81d3280d4db8040cd491185f0c</id>
<updated>2013-04-18T05:49:23.895-04:00</updated>
<summary></summary>
<content type="html"></content>
<source>
<title>contentwritingindia.com</title>
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<bx:external-link>http://www.contentwritingindia.com/contentwritingblog/how-has-social-media-changed-customer-service/</bx:external-link>
<bx:adder>
<bx:fullname>Leonid Singha</bx:fullname>
<bx:id>lsingha045</bx:id>
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<entry>
<title>#Marketing Blog: Sleep Number as Important as SSN? « by @ConsumerCMO</title>
<link href="http://bx.businessweek.com/social-marketing/marketing-blog-sleep-number-as-important-as-ssn--by-consumercmo/10885690890300353700-2d8e35be7c76e4160ce4c09c97db616d/"/>
<id>urn:com:businessweek:bx:article:10885690890300353700-2d8e35be7c76e4160ce4c09c97db616d</id>
<updated>2013-02-20T01:50:21.368-05:00</updated>
<summary>Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product.</summary>
<content type="html">Sleep Number provides adjustable mattresses that can be customized dynamically by the sleeper. It has 400+ stores ranging from $1m-$2m+ per location. Sleep Number brilliantly tied its campaigns to “What is your sleep number” to drive brand awareness and demand for their product.</content>
<source>
<title>marketingtoconsumers.wordpress.com</title>
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<bx:external-link>http://marketingtoconsumers.wordpress.com/2013/02/16/sleep-number-as-important-as-ssn/</bx:external-link>
<bx:adder>
<bx:fullname>Ali Liaquat</bx:fullname>
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<entry>
<title>How Modern Moms Use Social Media</title>
<link href="http://bx.businessweek.com/social-marketing/how-modern-moms-use-social-media/7478041907015927086-892db760e3403cafb16630a78c883dbb/"/>
<id>urn:com:businessweek:bx:article:7478041907015927086-892db760e3403cafb16630a78c883dbb</id>
<updated>2013-04-22T12:59:26.837-04:00</updated>
<summary>If you&#39;re a mom or trying to become a mom, don&#39;t ignore even a word mentioned in this article. However, dads can ignore it and keep doing whatever they&#39;re doing here and there.</summary>
<content type="html">If you&#39;re a mom or trying to become a mom, don&#39;t ignore even a word mentioned in this article. However, dads can ignore it and keep doing whatever they&#39;re doing here and there.</content>
<source>
<title>rmndigital.com</title>
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<bx:external-link>http://www.rmndigital.com/how-modern-moms-use-social-media/</bx:external-link>
<bx:adder>
<bx:fullname>Rakesh Raman</bx:fullname>
<bx:id>rraman103</bx:id>
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<entry>
<title>How to make Google+ your favorite Social Network</title>
<link href="http://bx.businessweek.com/social-marketing/how-to-make-google-your-favorite-social-network/15998354718298192105-64b74340e0a38fc0f8ca9f6d75db0007/"/>
<id>urn:com:businessweek:bx:article:15998354718298192105-64b74340e0a38fc0f8ca9f6d75db0007</id>
<updated>2013-04-19T12:11:00.454-04:00</updated>
<summary>Google+, if used correctly, can be an amazing asset to businesses. It starts with having a basic understanding of how to write a great profile, how to use Circles and status updates, and how to interact with other users.</summary>
<content type="html">Google+, if used correctly, can be an amazing asset to businesses. It starts with having a basic understanding of how to write a great profile, how to use Circles and status updates, and how to interact with other users.</content>
<source>
<title>thesocialmediahat.com</title>
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<bx:external-link>http://www.thesocialmediahat.com/article/how-make-google-your-favorite-social-network</bx:external-link>
<bx:adder>
<bx:fullname>Mike Allton</bx:fullname>
<bx:id>mallton667</bx:id>
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<entry>
<title>NFC: there&#39;s another fundraising revolution about to happen. Are you ready?</title>
<link href="http://bx.businessweek.com/social-marketing/nfc-theres-another-fundraising-revolution-about-to-happen-are-you-ready/7182332388898219198-a7c98e876a74ad471241e23169a19171/"/>
<id>urn:com:businessweek:bx:article:7182332388898219198-a7c98e876a74ad471241e23169a19171</id>
<updated>2013-03-06T05:56:08.580-05:00</updated>
<summary>Near Field Communication, or NFC to offer you a new acronym for your word bank, is a step change in how people will interact with objects and things around them. You may have heard the term &amp;ldquo;The Internet of Things&amp;rdquo;.</summary>
<content type="html">Near Field Communication, or NFC to offer you a new acronym for your word bank, is a step change in how people will interact with objects and things around them. You may have heard the term &amp;ldquo;The Internet of Things&amp;rdquo;.</content>
<source>
<title>fundraising.co.uk</title>
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<bx:external-link>http://www.fundraising.co.uk/blog/2013/03/05/nfc-fundraising-near-field-communication</bx:external-link>
<bx:adder>
<bx:fullname>John Carnell</bx:fullname>
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<entry>
<title>Creating a Content Marketing Success Checklist</title>
<link href="http://bx.businessweek.com/social-marketing/creating-a-content-marketing-success-checklist/4358102640390984596-14ed8ec6a445527dc1f53c12e1a0dfa8/"/>
<id>urn:com:businessweek:bx:article:4358102640390984596-14ed8ec6a445527dc1f53c12e1a0dfa8</id>
<updated>2013-05-23T08:44:22.362-04:00</updated>
<summary>When evaluating your success in business, it is an excellent idea to use a checklist to determine where you and your business fall on the success scale. No doubt, you are gathering metrics. A checklist is another valuable tool.</summary>
<content type="html">When evaluating your success in business, it is an excellent idea to use a checklist to determine where you and your business fall on the success scale. No doubt, you are gathering metrics. A checklist is another valuable tool.</content>
<source>
<title>compukol.com</title>
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<bx:external-link>http://www.compukol.com/blog/creating-a-content-marketing-success-checklist</bx:external-link>
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<bx:fullname>Michael Cohn</bx:fullname>
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<entry>
<title>Keep Your Sanity and Prioritize Social Networks</title>
<link href="http://bx.businessweek.com/social-marketing/keep-your-sanity-and-prioritize-social-networks/4288867122104871738-4e2a79a143e84904b3ade1cf6e74ad1f/"/>
<id>urn:com:businessweek:bx:article:4288867122104871738-4e2a79a143e84904b3ade1cf6e74ad1f</id>
<updated>2013-04-23T11:47:25.196-04:00</updated>
<summary>Find out how to identify your target client and categorize social networks accordingly so that you can focus your efforts on the networks that present the best possible return on your investment.</summary>
<content type="html">Find out how to identify your target client and categorize social networks accordingly so that you can focus your efforts on the networks that present the best possible return on your investment.</content>
<source>
<title>thesocialmediahat.com</title>
</source>
<bx:external-link>http://www.thesocialmediahat.com/blog/keep-your-sanity-and-prioritize-social-networks-04232013</bx:external-link>
<bx:adder>
<bx:fullname>Mike Allton</bx:fullname>
<bx:id>mallton667</bx:id>
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<entry>
<title>You Can Control the Health of Your Skin In Punta Gorda Florida</title>
<link href="http://bx.businessweek.com/social-marketing/you-can-control-the-health-of-your-skin-in-punta-gorda-florida/17248471208045721389-d184fc80f72bb4f8b35aaece986c724d/"/>
<id>urn:com:businessweek:bx:article:17248471208045721389-d184fc80f72bb4f8b35aaece986c724d</id>
<updated>2013-04-11T17:14:36.084-04:00</updated>
<summary>New Xophoria neurocosmetic</summary>
<content type="html">New Xophoria neurocosmetic</content>
<source>
<title>nell.goodchocolateblog.com</title>
</source>
<bx:external-link>http://nell.goodchocolateblog.com/2013/03/18/you-can-control-the-health-of-your-skin-in-punta-gorda-florida/</bx:external-link>
<bx:adder>
<bx:fullname>Bozena Nell</bx:fullname>
<bx:id>bnell690</bx:id>
<bx:link href="http://bx.businessweek.com/profile/bozena-nell/bnell690/"/>
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<entry>
<title>Google Plus Hangouts On Air: Joys and Frustrations</title>
<link href="http://bx.businessweek.com/social-marketing/google-plus-hangouts-on-air-joys-and-frustrations/5369790421357044710-faeb7805f10cfb684f74b6a0d3519662/"/>
<id>urn:com:businessweek:bx:article:5369790421357044710-faeb7805f10cfb684f74b6a0d3519662</id>
<updated>2012-11-17T06:07:38.597-05:00</updated>
<summary>Google+ Hangouts On Air are becoming more and more popular and are also a powerful business tool, which can be used for a wide variety of purposes. They can make life fun, but understanding the limitations also helps us to more readily handle situations where Google+ seems to fail us.</summary>
<content type="html">Google+ Hangouts On Air are becoming more and more popular and are also a powerful business tool, which can be used for a wide variety of purposes. They can make life fun, but understanding the limitations also helps us to more readily handle situations where Google+ seems to fail us.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/google-plus-hangouts-on-air-joys-and-frustrations/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
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</entry>
<entry>
<title>Holiday Shopping Goes Digital</title>
<link href="http://bx.businessweek.com/social-marketing/holiday-shopping-goes-digital/2317459962433556679-8445a9d8488e77030338a7425623b5a9/"/>
<id>urn:com:businessweek:bx:article:2317459962433556679-8445a9d8488e77030338a7425623b5a9</id>
<updated>2012-11-26T07:33:38.479-05:00</updated>
<summary>online shopping is growing faster than ever before - this infographic explains how digital shopping has evolved in 2012.</summary>
<content type="html">online shopping is growing faster than ever before - this infographic explains how digital shopping has evolved in 2012.</content>
<source>
<title>roymorejon.com</title>
</source>
<bx:external-link>http://roymorejon.com/holiday-shopping-goes-digital/</bx:external-link>
<bx:adder>
<bx:fullname>Roy Morejon</bx:fullname>
<bx:id>rmorejon661</bx:id>
<bx:link href="http://bx.businessweek.com/profile/roy-morejon/rmorejon661/"/>
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<bx:action>
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</entry>
<entry>
<title>Why Content Marketing Is Important for Your Business</title>
<link href="http://bx.businessweek.com/social-marketing/why-content-marketing-is-important-for-your-business/6450090730198751997-1e4c5753d10be0c1816f5a55ef731a06/"/>
<id>urn:com:businessweek:bx:article:6450090730198751997-1e4c5753d10be0c1816f5a55ef731a06</id>
<updated>2013-05-16T08:51:33.163-04:00</updated>
<summary>You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.</summary>
<content type="html">You may have heard about content marketing and you may even understand why it is important the question is whether you have a deep enough understanding to recognize the differences between content marketing and traditional approaches to marketing.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/why-content-marketing-is-important-for-your-business</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
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</entry>
<entry>
<title>Making the Most out of Your Opt-in Process</title>
<link href="http://bx.businessweek.com/social-marketing/making-the-most-out-of-your-opt-in-process/7835164838734226956-5663ce0ddfdcba9166116d57651094e5/"/>
<id>urn:com:businessweek:bx:article:7835164838734226956-5663ce0ddfdcba9166116d57651094e5</id>
<updated>2012-12-11T06:38:26.273-05:00</updated>
<summary>When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you.</summary>
<content type="html">When it comes to establishing new connections and building already-existing ones, it is extremely important that you work the opt-in process to its fullest potential. If people opt-in, they are prequalified automatically and they are valuable connections for you.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/making-the-most-out-of-your-opt-in-process/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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</entry>
<entry>
<title>The Differences Between Bloggers and Journalists</title>
<link href="http://bx.businessweek.com/social-marketing/the-differences-between-bloggers-and-journalists/10720900509113223114-c4ec520e7f13d4f3a1bde0f4d6b42463/"/>
<id>urn:com:businessweek:bx:article:10720900509113223114-c4ec520e7f13d4f3a1bde0f4d6b42463</id>
<updated>2012-12-27T08:23:33.838-05:00</updated>
<summary>Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.</summary>
<content type="html">Bloggers and blogging have been at the forefront for quite a while now. The quality of blog writing certainly doesn’t have to be inferior to journalistic writing. However, objectivity, fact reporting and the integrity of the writing are still critical.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/the-differences-between-bloggers-and-journalists/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>1</bx:total>
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</entry>
<entry>
<title>Calls to Action, What They Are and How to Use Them</title>
<link href="http://bx.businessweek.com/social-marketing/calls-to-action-what-they-are-and-how-to-use-them/5693245095973599581-c534f8ccb067981e998175eadcfcc374/"/>
<id>urn:com:businessweek:bx:article:5693245095973599581-c534f8ccb067981e998175eadcfcc374</id>
<updated>2013-03-05T06:51:16.919-05:00</updated>
<summary>If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.</summary>
<content type="html">If you have ever attended a presentation, webinar or class of mine, you will understand that calls to action (CTAs) in all of your content is critical. Whether it is a website homepage, an event invitation, a product landing page or an informative blog post, a CTA needs to be included. A call to action is just that, a call or request, to get the reader to take an action of some kind.</content>
<source>
<title>compukol.com</title>
</source>
<bx:external-link>http://www.compukol.com/blog/calls-to-action-what-they-are-and-how-to-use-them/</bx:external-link>
<bx:adder>
<bx:fullname>Michael Cohn</bx:fullname>
<bx:id>mcohn283</bx:id>
<bx:link href="http://bx.businessweek.com/profile/michael-cohn/mcohn283/"/>
</bx:adder>
<bx:action>
<bx:total>0</bx:total>
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</entry>
<entry>
<title>Advantages of Gadget and Technology Content in Social Media</title>
<link href="http://bx.businessweek.com/social-marketing/advantages-of-gadget-and-technology-content-in-social-media/769483739009087995-3607f105e86671af2257414151093c01/"/>
<id>urn:com:businessweek:bx:article:769483739009087995-3607f105e86671af2257414151093c01</id>
<updated>2013-04-30T09:34:25.534-04:00</updated>
<summary>More and more people value the easy access and availability of social media content on gadgets and technology.</summary>
<content type="html">More and more people value the easy access and availability of social media content on gadgets and technology.</content>
<source>
<title>thesocialmediahat.com</title>
</source>
<bx:external-link>http://www.thesocialmediahat.com/blog/advantages-gadget-and-technology-content-social-media-04302013</bx:external-link>
<bx:adder>
<bx:fullname>Mike Allton</bx:fullname>
<bx:id>mallton667</bx:id>
<bx:link href="http://bx.businessweek.com/profile/mike-allton/mallton667/"/>
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</feed>