Social Media Analytics - Business Exchange Most Active Articles 2009-11-26T01:11:16.792-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-analytics Adam Metz ametz002 How to Integrate Social Media Into Your Marketing urn:com:businessweek:bx:article:14648151285744208512-c8b3fe7fe71df42b80ee3833a0cfc919 2009-11-25T10:19:58.622-05:00 The Big Social Media Integration Picture "...Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives." The Big Social Media Integration Picture "...Instead of thinking of social media as a freestanding tactic, first consider how you can add social media components to your existing marketing initiatives." socialmediatoday.com http://www.socialmediatoday.com/SMC/139243?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter Jesse Kedy jkedy401 2 0 0 2 Using Social Media in an Awareness Campaign urn:com:businessweek:bx:article:9119922557817321599-a09015067c12dcd2dda97901e05d59c1 2009-11-23T16:47:44.140-05:00 The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy... The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy... shuaism.com http://shuaism.com/2009/11/using-social-media-in-an-awareness-campaign/ Josh Peters jpeters942 1 0 0 1 Digital: Behind Coca-Cola's Biggest Social-Media Push Yet - Advertising Age urn:com:businessweek:bx:article:7769656487400688872-58b1971d0aa28118f66b25e5a735c46d 2009-11-22T21:07:30.788-05:00 ATLANTA (AdAge.com) -- Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space. Expedition 206 Expedition 206... ATLANTA (AdAge.com) -- Coca-Cola is gearing up for its largest social-media project ever, one that will test its own internal flexibility and force a number of its global markets into the digital and social-media space. Expedition 206 Expedition 206... adage.com http://adage.com/digital/article?article_id=140591 Itamar Medeiros imedeiros325 4 4 0 0 Measuring ROI: Why it fails - KPI, cost-benefit analysis urn:com:businessweek:bx:article:16245467268433743880-a39a82f698fa296a0cb12a4aa9241020 2009-11-19T03:02:23.159-05:00 ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right. ROI is a financial term now used to measure the success of social media campaigns, but it fails. Find out how using cost-benefit analysis does it right. commetrics.com http://commetrics.com/articles/metrics-2/ Urs E. Gattiker ugattiker307 8 6 1 1 Social Media for Lead Generation and Acquisition urn:com:businessweek:bx:article:16620713498225922449-7d3ce30b142b244ccc950d512d1bb3f9 2009-11-19T13:22:08.646-05:00 Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you have all of your other ducks in a row first. Which if you need... Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you have all of your other ducks in a row first. Which if you need... shuaism.com http://shuaism.com/2009/11/social-media-for-lead-generation-and-acquisition/ Josh Peters jpeters942 5 2 0 3 Business.com Releases 2009 B2B Social Media Benchmarking Study urn:com:businessweek:bx:article:9679176239960238794-64a790e4a625c882106e8c715dc0bec3 2009-11-16T21:56:41.163-05:00 Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy. Want to know if social media is relevant for B2B companies? Based on insights from nearly 3,000 business professionals, this free 57 page report contains 63 charts with all the facts and stats you need to create, or optimize, your B2B social media strategy. blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/b2b-social-media-benchmarking-study-released/ Ben Hanna bhanna493 5 4 1 0 2010 trends: Social media marketing urn:com:businessweek:bx:article:15324440169143249990-b8b8e36e9cb39316b055aef54ee4072d 2009-11-12T02:09:16.332-05:00 Fashion industry is beginning to the success of its social media work. However, data bias and listening to customers is the challenge for next year. Fashion industry is beginning to the success of its social media work. However, data bias and listening to customers is the challenge for next year. commetrics.com http://commetrics.com/articles/leverage-best-practice/ Urs E. Gattiker ugattiker307 13 9 2 2 The FINAL word on Social Media ROI urn:com:businessweek:bx:article:15360688711452379085-e40bbd69152788e61f5af88837399323 2009-11-03T21:11:14.429-05:00 The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain. Right now people seem to be fretting far too much over ROI and social media. Right now the camps seem to be polarized and split into... The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain. Right now people seem to be fretting far too much over ROI and social media. Right now the camps seem to be polarized and split into... shuaism.com http://shuaism.com/2009/10/the-final-word-on-social-media-roi/ Josh Peters jpeters942 33 29 2 2 Largest Study to Date of Social Media Use by Business Professionals Reveals Inner Workings of Key Medium urn:com:businessweek:bx:article:16780100386519199541-3c3f51659397e4fe2cdb33083f41b356 2009-11-05T15:29:43.345-05:00 Largest Study to Date of Social Media Use by Business Professionals Reveals Inner Workings of Key Medium Business.com Study of Nearly 3,000 North American Professionals Identifies Top Trends; Webinars & Podcasts Earn Top Honors, Facebook Outshines... Largest Study to Date of Social Media Use by Business Professionals Reveals Inner Workings of Key Medium Business.com Study of Nearly 3,000 North American Professionals Identifies Top Trends; Webinars & Podcasts Earn Top Honors, Facebook Outshines... Reuters http://www.reuters.com/article/pressRelease/idUS107766+05-Nov-2009+PRN20091105 Ron Casalotti rcasalotti055 18 15 2 1 New Socialnomics Video: Social Media ROI urn:com:businessweek:bx:article:9281654035692227795-45c3bd267f93f971cf4e0b43fcef1612 2009-11-16T11:55:05.913-05:00 The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness. The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness. pamorama.net http://www.pamorama.net/2009/11/16/new-socialnomics-video-social-media-roi/ Pam Dyer pdyer868 6 5 0 1 B2B Social Media Case Study of Business.com urn:com:businessweek:bx:article:16394312171370022265-b409bbf41326d74b7dadd566b72c363f 2009-11-05T13:04:03.241-05:00 Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights. Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights. blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/businesscom-b2b-social-media-case-study/ Ben Hanna bhanna493 10 8 2 0 New Business Social Media Benchmark Report Released urn:com:businessweek:bx:article:9814835139215238039-7a2ea0a21b4b202c7c100b7ae05edf49 2009-11-02T22:32:11.484-05:00 Based on insights from nearly 3,000 participants, Business.com’s 2009 Business Social Media Benchmarking Study report is now available as a free download. Click to learn more. Based on insights from nearly 3,000 participants, Business.com’s 2009 Business Social Media Benchmarking Study report is now available as a free download. Click to learn more. blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/benchmark-report-business-social-media/ Ben Hanna bhanna493 17 16 1 0 New Research Highlights Top Social Media Resources for Business Information urn:com:businessweek:bx:article:306693435039989648-b8e4d2d19ebf97b347c0588f9e0832cc 2009-11-06T11:20:24.739-05:00 The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study participants turning to social media channels for business-relevant information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. Utilizing social bookmarking sites and engaging in discussions on 3rd party sites had the lowest participation rates. The recently released Business.com 2009 Business Social Media Benchmarking Study finds that, among nearly 2,400 study participants turning to social media channels for business-relevant information, the most popular resources are webinars and podcasts followed by ratings/reviews of business products and services. Utilizing social bookmarking sites and engaging in discussions on 3rd party sites had the lowest participation rates. blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/top-social-media-for-business/ Ben Hanna bhanna493 7 6 1 0 Very useful links: Xing to Picasso via MoMA urn:com:businessweek:bx:article:7831789910439130606-82879c967e1e1999b3aff0c7c21d78b2 2009-11-08T13:39:44.144-05:00 Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is by simply following us on Twitter. If you already follow too many people... Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is by simply following us on Twitter. If you already follow too many people... commetrics.com http://commetrics.com/articles/2009-week-45/ Urs E. Gattiker ugattiker307 3 2 0 1 B2B Social Media Resources for B2B Marketers urn:com:businessweek:bx:article:8281058724895971834-50df03bd2c9b38d4884f5497985b8edd 2009-11-05T13:00:28.424-05:00 Collection of the best B2B social media strategy advice, tactics, case studies, metrics and more from around the web. Collection of the best B2B social media strategy advice, tactics, case studies, metrics and more from around the web. blogs.business.com http://blogs.business.com/b2b-online-marketing/b2b-social-media/ Ben Hanna bhanna493 7 6 1 0 Real Estate Leads, and Law Lags, in Use of Social Media for Business Information urn:com:businessweek:bx:article:5959361481324889395-4ee7b4928b373e37a4fd5e3643ddbf29 2009-11-05T20:11:37.895-05:00 When it comes to tapping into social media channels for business-relevant information, people working in the Real Estate and Construction industries are the most active while those in Law and Industrial Goods & Services significantly lag their peers... When it comes to tapping into social media channels for business-relevant information, people working in the Real Estate and Construction industries are the most active while those in Law and Industrial Goods & Services significantly lag their peers... blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/business-social-media-real-estate-construction-law/ Ben Hanna bhanna493 4 3 0 1 Exclusive: U.S. Spies Buy Stake in Firm That Monitors Blogs, Tweets | Danger Room urn:com:businessweek:bx:article:6785793506113338346-3581e4d114522b66a6b8cc44a4f05441 2009-10-20T09:40:27.138-04:00 America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon. In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible... America’s spy agencies want to read your blog posts, keep track of your Twitter updates — even check out your book reviews on Amazon. In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible... wired.com http://www.wired.com/dangerroom/2009/10/exclusive-us-spies-buy-stake-in-twitter-blog-monitoring-firm/ Tom Giles tgiles603 8 6 1 1 Measuring B2B Social Media ROI - 3 Challenges urn:com:businessweek:bx:article:17350862017832054216-659e0e8d6d57ef1bc91041034bfb4d3c 2009-10-23T12:00:24.932-04:00 B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. But ROI measurement is a challenge. B2B social media expert Tom Pick describes the three top challenges involved in measuring B2B social media ROI. B2B marketers are rapidly incorporating social media into their marketing mix, and for good reason. But ROI measurement is a challenge. B2B social media expert Tom Pick describes the three top challenges involved in measuring B2B social media ROI. blogs.business.com http://blogs.business.com/b2b-online-marketing/2009/challenges-measuring-b2b-social-media-roi/ Ben Hanna bhanna493 7 6 1 0 Very useful links: White House to Google Groups urn:com:businessweek:bx:article:7831550098486275837-1c101c2f19137f442842a29326b0104e 2009-11-01T13:43:42.747-05:00 Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is by simply following us on Twitter. If you already follow too many people... Every week we tweet about a lot of fascinating stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is by simply following us on Twitter. If you already follow too many people... commetrics.com http://commetrics.com/articles/2009-week-44/ Urs E. Gattiker ugattiker307 2 1 0 1 Very useful links: Pepsi to iPhone via Google urn:com:businessweek:bx:article:7831070474580566299-36101eb917646ae789b724727be25d0a 2009-10-19T04:42:04.451-04:00 Every week we tweet about a lot of interesting stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is simply to follow us on Twitter. If you already follow too many people to... Every week we tweet about a lot of interesting stuff, highlighting great content that is of interest to social media folks and corporate bloggers. The best way to keep track is simply to follow us on Twitter. If you already follow too many people to... commetrics.com http://commetrics.com/articles/2009-week-42/ Urs E. Gattiker ugattiker307 8 6 0 2 Can social media take the place of marketing automation platforms? urn:com:businessweek:bx:article:3448122281289759119-8289ef2471030215742aa855687334cb 2009-11-04T09:32:12.422-05:00 Can social media take the place of marketing automation platforms? Our October Innovation Contest winners won a signed copy of "7 Lessons for Leading in Crisis" by Bill George and the right to have their article re-published here on Blogging... Can social media take the place of marketing automation platforms? Our October Innovation Contest winners won a signed copy of "7 Lessons for Leading in Crisis" by Bill George and the right to have their article re-published here on Blogging... Blogging Innovation http://www.business-strategy-innovation.com/2009/11/can-social-media-take-place-of.html Braden Kelley bkelley034 1 1 0 0 Is social media holding you hostage? urn:com:businessweek:bx:article:1958050923411060535-63c72119e85a30b9a1449cfecb2c837e 2009-10-14T12:30:40.370-04:00 Crafting a social media mission statement is crucial if you want to avoid mindlessly spinning your wheels. I’ve found that every time I speak about online communities and social media there is a large group of people in the audience who are simply overwhelmed by all of the options. The overabundance of options is hindering their ability to focus. I maintain that if you can’t focus, you will wander. And if you wander you won’t get anywhere. Crafting a social media mission statement is crucial if you want to avoid mindlessly spinning your wheels. I’ve found that every time I speak about online communities and social media there is a large group of people in the audience who are simply overwhelmed by all of the options. The overabundance of options is hindering their ability to focus. I maintain that if you can’t focus, you will wander. And if you wander you won’t get anywhere. SMC:posts http://www.socialmediatoday.com/SMC/129537 Jesse Kedy jkedy401 5 3 0 2 3 lessons for bloggers: Fashion, BP and the FTC urn:com:businessweek:bx:article:6962961415009358034-7797d4d64bd4e21e296f46f79321d19c 2009-10-08T03:05:26.438-04:00 Transparency is needed in business. The US FTC's new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how. Transparency is needed in business. The US FTC's new blog-endorsement regulations strive to achieve it but fail miserably. We tell you how. commetrics.com http://commetrics.com/articles/sheer-transparency/ Urs E. Gattiker ugattiker307 6 4 1 1 3 golden rules for social media marketing urn:com:businessweek:bx:article:6654247083370169337-9825d2a19887493e55199098a08e05b1 2009-10-14T02:50:53.616-04:00 Tough economic times means spending resources smartly. We present 3 rules that help you get a bigger bang for your buck on your corporate blog. Tough economic times means spending resources smartly. We present 3 rules that help you get a bigger bang for your buck on your corporate blog. howto.commetrics.com http://howto.commetrics.com/articles/blog-metrics-1/ Urs E. Gattiker ugattiker307 9 7 0 2 Business Aviation and Social Media: It is our time! urn:com:businessweek:bx:article:1916258101514401121-a7eddcecc0e9450ec937f5ef4bce94c8 2009-10-26T07:17:00.397-04:00 Last week I attended business aviation’s annual convention in Orlando. This event hosted by the National Business Aviation Association is the big event for the business aviation segment of our industry. Each year as I plan for the three days at the... Last week I attended business aviation’s annual convention in Orlando. This event hosted by the National Business Aviation Association is the big event for the business aviation segment of our industry. Each year as I plan for the three days at the... planeconversations.com http://www.planeconversations.com/2009/10/26/business-aviation-and-social-media-it-is-our-time/ Jon Anne Doty jdoty792 1 1 0 0