How to Build Influence and Earn Trust via Enchantment: An Interview with Guy Kawasaki

Most experts, gurus and teachers do, they sell insights in the form of ideas packed inside a book, a seminar, a podcast or any information products. The value, of course, isn’t just in the content itself but how it’s presented. This is precise what Guy Kawasaki did in his latest book on the art of influence and persuasion. Guy took influence to another level providing action steps, how-to guides,...