Most Active Articles 2009-11-25T11:29:34.961-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-branding Norman Wright Jr nwrightjr454 urn:com:businessweek:bx:article:9119922557817321599-a09015067c12dcd2dda97901e05d59c1 2009-11-23T16:47:38.926-05:00

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy...

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy... http://shuaism.com/2009/11/using-social-media-in-an-awareness-campaign/ Josh Peters jpeters942 2 1 0 1 urn:com:businessweek:bx:article:10007415068342265031-4eddb5673e672c0a041a4e2275fca5cc 2009-11-20T09:33:49.839-05:00

Yesterday, (November 19), I went to my first Wausau Regional Chamber of Commerce meeting in a long time with a new friend and colleague of mine, TJ McManus from IcreaTech.com. The topic enticed me, “Embracing the Digital Marketing Age” It was...

Yesterday, (November 19), I went to my first Wausau Regional Chamber of Commerce meeting in a long time with a new friend and colleague of mine, TJ McManus from IcreaTech.com. The topic enticed me, “Embracing the Digital Marketing Age” It was... http://designresumes.com/blog/2009/11/are-you-on-board/ Julie Walraven jwalraven296 0 0 0 0 urn:com:businessweek:bx:article:7729843312523747959-f1d26fb4fa6e12e79b49bf40fe339a09 2009-11-18T14:52:23.928-05:00

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline?

Corporate sustainability communicators are beginning to exploit social media to tell their stories and get quick feedback. Which new media offers you the greatest potential- what is their digital bottomline? http://greeneconomypost.com/how-to-get-your-sustainability-message-cyberspace-6181.htm Chris de Morsella cdemorsella630 1 1 0 0 urn:com:businessweek:bx:article:18404278941801192305-0e1f59e3d0e86d1051c6128963263b35 2009-11-18T04:34:44.559-05:00

Social media influence; the harsh reality is that you either have it or you don't. I'm going to tell you the cold hard truth about social media...what you need to know that most people won't tell you. While anyone can have a social media presence,...

Social media influence; the harsh reality is that you either have it or you don't. I'm going to tell you the cold hard truth about social media...what you need to know that most people won't tell you. While anyone can have a social media presence,... http://www.business-strategy-innovation.com/2009/11/do-you-have-social-media-influence.html Braden Kelley bkelley034 0 0 0 0 urn:com:businessweek:bx:article:11777265227546227411-78e514a7018b7b7b2649242fc635968f 2009-11-05T19:11:26.384-05:00

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes to Toyota.

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes to Toyota. http://shuaism.com/2009/11/7-lessons-learned-from-toyotas-borrowed-image-follies/ Josh Peters jpeters942 25 24 0 1 urn:com:businessweek:bx:article:13814391281098207071-2897add7b588a55bb99830b0a70ed97a 2009-11-16T12:09:44.016-05:00

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required.

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. http://www.pamorama.net/2009/11/16/6-ways-social-media-can-enhance-your-business/ Pam Dyer pdyer868 0 0 0 0 urn:com:businessweek:bx:article:9281654035692227795-45c3bd267f93f971cf4e0b43fcef1612 2009-11-16T11:55:05.913-05:00

The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness.

The folks at Socialnomics have just released another amazing video: Social Media ROI. It offers some terrific examples of how companies and organizations are leveraging social networks to drive business growth and brand awareness. http://www.pamorama.net/2009/11/16/new-socialnomics-video-social-media-roi/ Pam Dyer pdyer868 1 0 0 1 urn:com:businessweek:bx:article:4558356875272216968-2657d257f69b1f8c2f6ce79701d60bec 2009-11-15T13:20:02.963-05:00

If you’re like most people, you’re probably faithful to at least a couple of brands. Maybe it’s your favorite brand of rich and tasty ice cream or a particular shampoo that does more for your hair than any other. Certain brands command higher prices...

If you’re like most people, you’re probably faithful to at least a couple of brands. Maybe it’s your favorite brand of rich and tasty ice cream or a particular shampoo that does more for your hair than any other. Certain brands command higher prices... http://www.careerrocketeer.com/2009/07/can-people-be-branded.html Chris Perry cperry533 1 1 0 0 urn:com:businessweek:bx:article:6028770467191902427-cbc8e99ad59955f36688e0fd1b12d44e 2009-11-03T10:03:07.432-05:00

Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the reality that social media is not a solution, or a sure bet.

Amid the endless pronouncements about social media -- often shortened to "social" these days by consultants trying to sound like they know what they are talking about -- is the reality that social media is not a solution, or a sure bet. http://adage.com/digitalnext/article?article_id=140128 Scott Miller smiller623 15 13 0 2 urn:com:businessweek:bx:article:2147992963380232000-91f8ab65d8ec1610a7bd036dedc5f8c8 2009-11-15T13:23:40.722-05:00

With the U.S. unemployment rate approaching double digits, it is not surprising that many Americans are prepared to do whatever it takes to gain employment. In fact, many job seekers resort to a “desperate times call for desperate measures”...

With the U.S. unemployment rate approaching double digits, it is not surprising that many Americans are prepared to do whatever it takes to gain employment. In fact, many job seekers resort to a “desperate times call for desperate measures”... http://www.careerrocketeer.com/2009/09/how-to-avoid-identity-theft-in-your-job.html Chris Perry cperry533 0 0 0 0 urn:com:businessweek:bx:article:11865418136314319520-691dffc40eb396c61a075711bc355b86 2009-11-15T13:18:26.884-05:00

It used to be that finding a job was fairly simple. If you needed employment, you picked up the want ads to read what jobs were available. You visited a local employment agency to see what they had to offer. Or if you were really motivated, you got...

It used to be that finding a job was fairly simple. If you needed employment, you picked up the want ads to read what jobs were available. You visited a local employment agency to see what they had to offer. Or if you were really motivated, you got... http://www.careerrocketeer.com/2009/09/job-hunting-in-social-media-world.html Chris Perry cperry533 0 0 0 0 urn:com:businessweek:bx:article:749495103541134398-6edfc3a33fc3cd07214c42cb7614b4f9 2009-11-11T18:08:23.250-05:00

Facebook has recently developed guidelines for any promotions being announced or held on the Facebook platform. With such growth in popularity and participation over the past year or so, more and more brands and companies are joining Facebook to get closer to their employees, customers and peers. As more Facebook programs have been developed, Facebook now sees a need to establish a few guidelines for brands, agencies and companies to follow moving forward. Before starting a new Facebook program, be sure to take a look at these new promotion guidelines and talk to a Facebook representative if you have any questions.

Facebook has recently developed guidelines for any promotions being announced or held on the Facebook platform. With such growth in popularity and participation over the past year or so, more and more brands and companies are joining Facebook to get closer to their employees, customers and peers. As more Facebook programs have been developed, Facebook now sees a need to establish a few guidelines for brands, agencies and companies to follow moving forward. Before starting a new Facebook program, be sure to take a look at these new promotion guidelines and talk to a Facebook representative if you have any questions. http://blog.ogilvypr.com/2009/11/5-things-brands-and-agencies-should-know-about-facebooks-new-promotion-guidelines/ Christian Prada cprada959 7 7 0 0 urn:com:businessweek:bx:article:14550659352866545079-28a2f642fe6a9810bc4366fe4de68bc0 2009-11-14T10:30:21.698-05:00

Avoid these mistakes. Build your profile right and leverage LinkedIn's personal branding and job search benefits.

Avoid these mistakes. Build your profile right and leverage LinkedIn's personal branding and job search benefits. http://executiveresumebranding.com/the-20-most-common-linkedin-mistakes/ Meg Guiseppi, Master Resume Writer mguiseppi581 3 1 0 2 urn:com:businessweek:bx:article:11068985031609314862-630adc6827dfe7026df0a332c757021b 2009-11-13T16:27:40.394-05:00

Brandjacking is alive and well on Twitter. Remember this phenomena in the 90’s? The world’s largest marketers were racing to define an Internet presence, only to discover that squatters had already registered their brand names as domain names and were scuttling their messaging.

Brandjacking is alive and well on Twitter. Remember this phenomena in the 90’s? The world’s largest marketers were racing to define an Internet presence, only to discover that squatters had already registered their brand names as domain names and were scuttling their messaging. http://www.pamorama.net/2009/11/13/beaten-to-the-tweet-twitter-cybersquatters-have-hijacked-brands/ Pam Dyer pdyer868 1 1 0 0 urn:com:businessweek:bx:article:9468370248906226914-eb27fd9dda4f404c6715e9dc4ede2edc 2009-11-13T10:59:22.685-05:00

Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,”...

Even if you love your corporate job, you should build your personal brand. That’s the advice of Gary Vaynerchuk, the multi-million dollar businessman, uber-popular video star and now New York Times bestselling author. In his latest book “Crush It,”... http://www.reelseo.com/crush-it Tomas Ohlum tohlum439 1 1 0 0 urn:com:businessweek:bx:article:733018873041161643-4573a68263795d9a51ef641863623ecd 2009-11-08T09:11:56.441-05:00

Let me begin by saying, I like Facebook. My adventures into social media expanded into Facebook in a different order than some people. My first introduction was to LinkedIn, blogs, Twitter, and after that Facebook. My Wausau Whitewater role as...

Let me begin by saying, I like Facebook. My adventures into social media expanded into Facebook in a different order than some people. My first introduction was to LinkedIn, blogs, Twitter, and after that Facebook. My Wausau Whitewater role as... http://designresumes.com/blog/2009/11/facebook-no-nos-social-media-job-search-5/ Julie Walraven jwalraven296 2 1 1 0 urn:com:businessweek:bx:article:13021710515229020624-4cd460d2e6e2f72808db3d346405500d 2009-11-11T21:17:19.239-05:00

What makes someone “Professional”? I’ve read interesting takes on that question lately. Some good points, and some… not so much. What defines professionalism? Based on various pieces I’ve read, it’s certainly subjective. Whatever the definition...

What makes someone “Professional”? I’ve read interesting takes on that question lately. Some good points, and some… not so much. What defines professionalism? Based on various pieces I’ve read, it’s certainly subjective. Whatever the definition... http://www.careerrocketeer.com/2009/11/are-you-professional.html Chris Perry cperry533 0 0 0 0 urn:com:businessweek:bx:article:7959376502464918415-d0eb68f9cbb535af7e1b03822d939c24 2009-11-10T09:51:19.447-05:00

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have.

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have. http://peakbiety.com/blog/our-insights/the-power-of-frequency Kathryn Clark kclark777 2 2 0 0 urn:com:businessweek:bx:article:10897841031498493182-99353b374239c81daa909bd31a37c0f8 2009-11-09T20:35:47.143-05:00

Get three lessons from a book by a marketing/advertising firm recognized by The Wall Street Journal.

Get three lessons from a book by a marketing/advertising firm recognized by The Wall Street Journal. http://blog.winningworkplaces.org/blog/winning-workplaces/0/0/three-tips-for-making-online-consumer-bias-work-in-your-favor Mark Harbeke mharbeke724 0 0 0 0 urn:com:businessweek:bx:article:9117750129482999514-424dfad9c11fb4a8f3f13ce044f24333 2009-10-26T13:16:38.556-04:00

Janet Cabot couldn't wait to show Ashley Spohn her latest accomplishment. "I am so all over this Delish thing," Cabot bubbled, punching up delish.com on her computer in her office at Edelman, a Chicago-based public relations firm. "Oh, you're doing...

Janet Cabot couldn't wait to show Ashley Spohn her latest accomplishment. "I am so all over this Delish thing," Cabot bubbled, punching up delish.com on her computer in her office at Edelman, a Chicago-based public relations firm. "Oh, you're doing... http://www.chicagotribune.com/business/chi-sun-social-mentors-oct25-,0,7142585.story Eric Tsai etsai275 3 1 2 0 urn:com:businessweek:bx:article:18306368575751363279-91c8d7a1c20085053501c4af476735ee 2009-11-04T18:35:07.234-05:00

I came across this on sitsite.com's blog and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better! It is from a Swedish site advertising a contest that...

I came across this on sitsite.com's blog and had to share it. After all, we could all use a little more fun in our lives, and if some social good can be achieved in the process, all the better! It is from a Swedish site advertising a contest that... http://www.business-strategy-innovation.com/2009/11/innovating-for-fun-and-social-good.html Braden Kelley bkelley034 3 3 0 0 urn:com:businessweek:bx:article:11166379138161904607-b963fe3697157d594c4fabe3fd308b6d 2009-11-03T20:51:47.782-05:00

Julien Smith yet? If you haven’t you should go and pick up a copy today because it’s just plain brilliant. One of the keys points they talk about is making your own game. Doing things differently. They talk about how people throughout history have...

Julien Smith yet? If you haven’t you should go and pick up a copy today because it’s just plain brilliant. One of the keys points they talk about is making your own game. Doing things differently. They talk about how people throughout history have... http://shuaism.com/2009/10/how-johnnie-made-his-own-game/ Josh Peters jpeters942 2 1 0 1 urn:com:businessweek:bx:article:7089272871352841150-db6dff0a40241a10670a8feeb2e741bb 2009-11-03T20:58:18.797-05:00

For years, rumors have circulated that email marketing is dying and teenagers the world over have proclaimed email as, “something old people do”. Whether you agree or disagree that email has one foot in the grave, many online marketers are finding...

For years, rumors have circulated that email marketing is dying and teenagers the world over have proclaimed email as, “something old people do”. Whether you agree or disagree that email has one foot in the grave, many online marketers are finding... http://www.toprankblog.com/2009/10/social-media-email-marketing/ Josh Peters jpeters942 3 1 0 2 urn:com:businessweek:bx:article:5650399120064999947-b978c532a2630a5ad963220bb9205c66 2009-11-08T13:41:04.823-05:00

Here are some great stories from this week about social marketing...

Here are some great stories from this week about social marketing... http://www.pamorama.net/2009/11/07/saturday-social-marketing-round-up-3/ Pam Dyer pdyer868 1 1 0 0 urn:com:businessweek:bx:article:2242308518022776333-a8292db7a6c8b1054b17ab525c09c570 2009-11-05T17:23:38.431-05:00

To develop and strengthen your personal brand through social media, make sure you post information that reflects positively on your work and demonstrates your skills. Also, don't post negative information about your manager or company and focus on career-related posts during work hours

To develop and strengthen your personal brand through social media, make sure you post information that reflects positively on your work and demonstrates your skills. Also, don't post negative information about your manager or company and focus on career-related posts during work hours http://cuberules.com/2009/11/04/how-to-be-a-star-employee-on-social-media/ Eric Tsai etsai275 2 2 0 0