Why Lada Gaga is Right on Music Innovation, and How it Will Rock You

Love her, hate her, or somewhere in between, Lady GaGa is heralded as the most innovative music artist of this generation. Up until now, she's mostly done it via social branding and personal marketing, but this newest venture is all about the digital evolution and forever changing the user-experience she provides her fans. Does it matter to you? If you have any customers or users, then the answer...