Bad Medicine: Edelman’s Monitoring Techniques

Simon Collister, a few weeks back, posted that Edelman gave a seminar at their New Media Academic Summit 2008 on Social Media Measurement a few weeks ago. It looked like the $300 million global firm had finally laid down some hard-core social media assessment numbers. I was all ready to pour myself a Makers and write a tearful apology to Steve Rubel for all of the barbs I've sent his way over the...