Social Media Business Failures - Business Exchange Most Active Articles 2009-11-24T05:44:12.325-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-business-failures Jay Deragon jderagon557 Don't Assume China Mimics US-Style Social Media urn:com:businessweek:bx:article:1254955103080661276-d0175df9624e574c4052af246a4fcfef 2009-11-22T19:53:12.456-05:00 The article contrasts social media in China with the U.S., making the point that what works in the U.S. doesn't necessarily work in China. The article contrasts social media in China with the U.S., making the point that what works in the U.S. doesn't necessarily work in China. readwriteweb.com http://www.readwriteweb.com/archives/china_doesnt_mimic_american_social_media.php Lou Hoffman lhoffman804 2 1 0 1 The Worst Social Media Mistake | The Relationship Economy...... urn:com:businessweek:bx:article:13311581436248626622-72bb94016c45e83c5bcc668cffe9219e 2009-11-22T06:40:38.870-05:00 No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes... No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes... relationship-economy.com http://www.relationship-economy.com/?p=7778 Jay Deragon jderagon557 1 1 0 0 Is your Organization Ready? | The Relationship Economy...... urn:com:businessweek:bx:article:14807177201028346477-d2dffc4beb09ac4ef05f70a55303e53f 2009-11-13T07:06:18.121-05:00 Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess... Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess... relationship-economy.com http://www.relationship-economy.com/?p=7133 Jay Deragon jderagon557 4 4 0 0 How Does The Market Move? urn:com:businessweek:bx:article:16243308811008919854-94c3fbe7bad6aabdbee626e00cc7b14e 2009-11-11T07:37:31.677-05:00 Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that... Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that... socialmediadirections.com http://socialmediadirections.com/2009/11/11/how-does-the-market-move/ Jay Deragon jderagon557 0 0 0 0 Who Needs Social Media Directions? urn:com:businessweek:bx:article:11836982717060220397-f1a179fccd5e0b3779330483d38fb643 2009-10-30T07:12:45.770-04:00 Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you Most business leaders want quick answers. When is comes to effectively using social media to accomplish specific objectives to get you where you want to go there is no quick answers rather their is only knowledge to either find or create. You can find knowledge within the marketplace of conversations. You can also take existing knowledge and create new knowledge which in turn will pull the market to you relationship-economy.com http://www.relationship-economy.com/?p=6635 Jay Deragon jderagon557 5 5 0 0 Is social media holding you hostage? urn:com:businessweek:bx:article:1958050923411060535-63c72119e85a30b9a1449cfecb2c837e 2009-10-14T12:30:40.370-04:00 Crafting a social media mission statement is crucial if you want to avoid mindlessly spinning your wheels. I’ve found that every time I speak about online communities and social media there is a large group of people in the audience who are simply overwhelmed by all of the options. The overabundance of options is hindering their ability to focus. I maintain that if you can’t focus, you will wander. And if you wander you won’t get anywhere. Crafting a social media mission statement is crucial if you want to avoid mindlessly spinning your wheels. I’ve found that every time I speak about online communities and social media there is a large group of people in the audience who are simply overwhelmed by all of the options. The overabundance of options is hindering their ability to focus. I maintain that if you can’t focus, you will wander. And if you wander you won’t get anywhere. SMC:posts http://www.socialmediatoday.com/SMC/129537 Jesse Kedy jkedy401 3 1 0 2 ComMetrics social media guidelines urn:com:businessweek:bx:article:15247721447086124853-3476584ade8f95717f38cd4bc854d610 2009-10-14T05:17:58.103-04:00 Engaging with clients requires that the company have a comprehensive social media policy that fits on a napkin and is understood by all. Engaging with clients requires that the company have a comprehensive social media policy that fits on a napkin and is understood by all. commetrics.com http://commetrics.com/5-golden-rules/ Urs E. Gattiker ugattiker307 1 0 0 1 Small business, social media not mixing | Small Business urn:com:businessweek:bx:article:15268025647170727165-baf833e6860404adbd85157190b04444 2009-10-09T10:16:42.885-04:00 NEW YORK (Reuters) - Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses, according to research released Thursday. Three-quarters of small businesses say they have not found sites such as... NEW YORK (Reuters) - Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses, according to research released Thursday. Three-quarters of small businesses say they have not found sites such as... Reuters http://www.reuters.com/article/smallBusinessNews/idUSTRE59759L20091008 Terri Griffith tgriffith986 4 3 0 1 The Top Six Reasons Companies are Still Scared of Social Media urn:com:businessweek:bx:article:8588312338466007891-6dadcd94d0c459677a5da2fa2bdeb2e1 2009-10-02T09:10:18.049-04:00 1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours. 1- Employees will waste time with social media. Many large corporations block their employees from accessing the Internet altogether. Others try to block employees from accessing personal email or social networks like Facebook during work hours. SMC:posts http://www.socialmediatoday.com/SMC/126750 Jesse Kedy jkedy401 9 7 0 2 Mob Rules: The Legend of How Web 2.0 got 2.Owned urn:com:businessweek:bx:article:5856022500737687386-6ffd961597dfd09f31977a5bdc0a42f8 2009-10-20T17:16:57.510-04:00 A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance... A long time ago, in an Internets far far away, the people were promised a galaxy free of corporate-empire dominance... atomictango.com http://atomictango.com/2009/02/24/mob-rules/ Freddy J. Nager fnager424 1 1 0 0 Mashable and TIME’s Twitter failure - benchmark, social media analytics urn:com:businessweek:bx:article:6548710840068554323-369230b6bb64a8fbef2cacbd4160c8cc 2009-10-01T02:42:20.464-04:00 Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn't change how we do business. We give you the real truth. Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn't change how we do business. We give you the real truth. commetrics.com http://commetrics.com/articles/microblogging-is-unprofitable Urs E. Gattiker ugattiker307 5 4 0 1 Are Small Business Owners Wasting Their Time with Social Media? urn:com:businessweek:bx:article:4684637044761166471-1ca50333eb3bb90daf6a5dc6634aab1f 2009-10-14T01:56:10.743-04:00 Social media has been buzzed as something that every small business owner should include and give more priority in their business plan. I do believe the power of social media to small businesses, but entering a year into... Social media has been buzzed as something that every small business owner should include and give more priority in their business plan. I do believe the power of social media to small businesses, but entering a year into... noobpreneur.com http://www.noobpreneur.com/2009/10/14/are-small-business-owners-wasting-their-time-with-social-media/ Ivan Widjaya iwidjaya482 1 1 0 0 Entrepreneurs or Social Media Riff Raff ? urn:com:businessweek:bx:article:15224941926290530569-0e301539bb4d0be5b233e119d5a1084c 2009-10-12T19:24:37.257-04:00 I am noticing a recent backlash at the social media experts that are not actually experts. In one such rant, a real social media expert proposes a few simple questions that can help separate the good from the not-so-good. A few simple things: Proof... I am noticing a recent backlash at the social media experts that are not actually experts. In one such rant, a real social media expert proposes a few simple questions that can help separate the good from the not-so-good. A few simple things: Proof... Innovation Economics http://www.ingenesist.com/general-info/entrepreneurs-or-social-media-riff-raff.html Daniel Robles drobles975 0 0 0 0 Very useful links: Audi to Ecofootprint via PlayStation urn:com:businessweek:bx:article:1933260302458793851-6a998f5583b83a7c86071c78673ae56d 2009-09-27T13:36:53.069-04:00 ComMetrics Week in Review: Google launches Sidewiki, but not for Chrome, Microsoft blames Chrome for security issues and Audi teams up with PlayStation... and more! ComMetrics Week in Review: Google launches Sidewiki, but not for Chrome, Microsoft blames Chrome for security issues and Audi teams up with PlayStation... and more! commetrics.com http://commetrics.com/articles/2009-week-39/ Urs E. Gattiker ugattiker307 1 0 0 1 Best business model: Free to use, pay to play urn:com:businessweek:bx:article:8887152998923053164-f169dd35af3d48eda1ae1b9b452092f7 2009-08-27T02:08:11.437-04:00 The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988). But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter's demise. The freemium model is a variant of free successfully used by Eudora Light (an email program launched 1988). But as all freemium users have found, revenue must be generated to pay the piper. This is where Eudora failed and what might also lead to Twitter's demise. commetrics.com http://commetrics.com/articles/freemium-works-but-beware/ Urs E. Gattiker ugattiker307 4 3 1 0 Experts Discuss 4 Key Reasons Why Social Media Fails urn:com:businessweek:bx:article:10379151094366592798-877b195b9919512b632258d2f339cd6b 2009-04-02T11:04:58.886-04:00 Today at the Web 2.0 Expo, a panel of industry thought leaders - Peter Kim (Dachis Corporation), Charlene Li (Altimeter Group), and Jeremiah Owyang (Forrester Research) discussed Why Social Media Marketing Fails - and how to fix it. Today at the Web 2.0 Expo, a panel of industry thought leaders - Peter Kim (Dachis Corporation), Charlene Li (Altimeter Group), and Jeremiah Owyang (Forrester Research) discussed Why Social Media Marketing Fails - and how to fix it. marketingmystic.wordpress.com http://marketingmystic.wordpress.com/2009/04/01/experts-discuss-4-key-reasons-why-social-media-fails/ Ron Casalotti rcasalotti055 37 28 1 8 BusinessWeek sinks $16m on social media project - Brand Republic News urn:com:businessweek:bx:article:5527992870762886345-f2c36f6e34920229a9e2afa27464c731 2009-09-14T19:42:50.731-04:00 BusinessWeek launched its social networking venture Business Exchange in 2007. By 2008 it had spent $16m on the site, which is estimated by the New York Time to have generated just $600,000 in revenues. BusinessWeek launched its social networking venture Business Exchange in 2007. By 2008 it had spent $16m on the site, which is estimated by the New York Time to have generated just $600,000 in revenues. brandrepublic.com http://www.brandrepublic.com/News/938043/BusinessWeek-sinks-16m-social-media-project/ Janna Bastow, CAPM jbastow343 2 1 0 1 Skittles - Social Media FAIL urn:com:businessweek:bx:article:406963587493620856-16b82d16c826630e11c0e65da26e7e7b 2009-03-02T02:18:48.915-05:00 This is Twitter search link: see what happened to Skittles. This is Twitter search link: see what happened to Skittles. search.twitter.com http://search.twitter.com/search?q=%23Skittles+OR+Skittles Jacek Slominski jslominski382 35 35 0 0 Very useful links: NFL bans Twitter now with adverts urn:com:businessweek:bx:article:14869501024874778768-cf405636122d788b35168d7737c81c33 2009-09-13T13:34:40.140-04:00 ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising .... maybe, Google exploiting your data to do behavioral-based advertising... and more about social media monitoring. ComMetrics Week in Review: Why Facebook users should get a life, Twitter getting into advertising .... maybe, Google exploiting your data to do behavioral-based advertising... and more about social media monitoring. commetrics.com http://commetrics.com/articles/2009-week-37 Urs E. Gattiker ugattiker307 1 0 0 1 Does Where, When & What Matter? urn:com:businessweek:bx:article:12585500035362845152-84dca928f4b46e8523d93e07be6332f3 2009-09-28T06:54:06.879-04:00 Social technology provides and abundance of data. The data provides information which can create knowledge if properly applied to gaining new knowledge. New knowledge can create new results if we apply theories based on the knowledge gained. Social technology provides and abundance of data. The data provides information which can create knowledge if properly applied to gaining new knowledge. New knowledge can create new results if we apply theories based on the knowledge gained. relationship-economy.com http://www.relationship-economy.com/?p=6346 Jay Deragon jderagon557 0 0 0 0 Will Twitter and Facebook save UBS? urn:com:businessweek:bx:article:672355795946040278-b8dc6c1b28f56f2d97a0540b87f96507 2009-08-07T03:49:27.855-04:00 Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that. Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that. commetrics.com http://commetrics.com/articles/great-products/ Urs E. Gattiker ugattiker307 4 2 1 1 Is Social Media Strategically Relevant? urn:com:businessweek:bx:article:6687210239366334892-686c728beaedce3bde235df7253901b4 2009-09-16T06:05:17.193-04:00 As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another set of promising tools. Our perspective drives our actions, attitudes and... As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another set of promising tools. Our perspective drives our actions, attitudes and... relationship-economy.com http://www.relationship-economy.com/?p=6298 Jay Deragon jderagon557 6 3 0 3 Can You Market Trust? | The Relationship Economy...... urn:com:businessweek:bx:article:5937254049331095660-d67ae355e074dd7d82b542ab215ecabc 2009-09-22T06:06:02.101-04:00 In an article from Business Week titled “The Great Trust Offensive” the article says: “Companies as diverse as McDonald’s, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets” The asset they... In an article from Business Week titled “The Great Trust Offensive” the article says: “Companies as diverse as McDonald’s, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets” The asset they... relationship-economy.com http://www.relationship-economy.com/?p=6526 Jay Deragon jderagon557 2 1 0 1 Nikon’s antisocial media relations at BlogHer ‘09 urn:com:businessweek:bx:article:11053099023780246010-408e159906932765498b0d6ba91a1c26 2009-07-26T11:59:36.434-04:00 Nikon fails PR 101 - how not to do it - read and learn from this mistake - Since writing this post this morning, I’ve read some comments on Twitter and on blogs complaining about “misguided outrage”... still not accounting for this fact shows that Nikon missed the boat... Nikon fails PR 101 - how not to do it - read and learn from this mistake - Since writing this post this morning, I’ve read some comments on Twitter and on blogs complaining about “misguided outrage”... still not accounting for this fact shows that Nikon missed the boat... bit.ly http://bit.ly/5gIJi Urs E. Gattiker ugattiker307 8 7 0 1 Why Clorox Makes Me Tick: Another Bad Lesson On Open Innovation urn:com:businessweek:bx:article:8814880730950349917-bc2779cb2243cf64214177cf2e9e7469 2009-08-28T11:23:02.866-04:00 It has only been a few days since I lashed out on an open innovation initiative at Campbell Soup. This time Clorox made me tick enough to write a similar post. Why? They wasted my time. I explained in another post, Five Lessons On Twitter, LinkedIn... It has only been a few days since I lashed out on an open innovation initiative at Campbell Soup. This time Clorox made me tick enough to write a similar post. Why? They wasted my time. I explained in another post, Five Lessons On Twitter, LinkedIn... stefanlindegaard.com http://stefanlindegaard.com/2009/08/28/why-clorox-makes-me-tick-another-bad-lesson-on-open-innovation/ Michael Arndt marndt561 3 2 0 1