Most Active Articles 2009-11-24T07:25:18.934-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-business-success Jay Deragon jderagon557 urn:com:businessweek:bx:article:1534826425931234190-901582c241f2ee18ddbd2236695cc1f3 2009-11-24T03:48:12.095-05:00

Internet Business Idea Number 1: Affiliate Marketing If you want to venture on internet marketing and still don’t have any idea where to start with, you may want to consider affiliate marketing.

Internet Business Idea Number 1: Affiliate Marketing If you want to venture on internet marketing and still don’t have any idea where to start with, you may want to consider affiliate marketing. http://internetbiznez.blogspot.com/2009/11/internet-business-idea-number-1.html Anita Campbell acampbell287 0 0 0 0 urn:com:businessweek:bx:article:6242127306692426310-9f6db8e7e89fff361b5b19c41a8bf990 2009-11-24T03:50:39.002-05:00

Dealing with your Global Market Doing business in global market is a wide scale. That means, you need to broaden your work day and your work hours. It is important that your global market feels your presence. You must be available at all time for them.

Dealing with your Global Market Doing business in global market is a wide scale. That means, you need to broaden your work day and your work hours. It is important that your global market feels your presence. You must be available at all time for them. http://luzglobalpreneur.blogspot.com/2009/11/dealing-with-your-global-market.html Anita Campbell acampbell287 0 0 0 0 urn:com:businessweek:bx:article:763846594347691984-a2551d7fade470c0f94cc2f8f8329d0b 2009-11-23T10:14:25.292-05:00

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management...

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management... http://www.relationship-economy.com/?p=7853 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:6065275673115674110-b098114d24d732b962b45b94393effbd 2009-11-20T21:08:25.313-05:00

There are two big reasons why, in my mind, companies that ban employees from using social media should think about reversing course.

There are two big reasons why, in my mind, companies that ban employees from using social media should think about reversing course. http://blog.winningworkplaces.org/blog/winning-workplaces/0/0/businesses-need-to-apply-lessons-from-alcohol-prohibition-to-social-media-usage Mark Harbeke mharbeke724 3 3 0 0 urn:com:businessweek:bx:article:4873903065290073602-0181d4b914d2da5dbffe6664cb731b46 2009-11-17T09:25:29.654-05:00

Terrific and timely statistics showing the compelling business case of B2B social media.

Terrific and timely statistics showing the compelling business case of B2B social media. http://businessesgrow.com/2009/11/17/surprising-research-shows-high-social-media-involvement-from-b2b/ Christina Kerley ('CK') ckerley954 8 7 1 0 urn:com:businessweek:bx:article:10007415068342265031-4eddb5673e672c0a041a4e2275fca5cc 2009-11-20T09:34:17.151-05:00

Yesterday, (November 19), I went to my first Wausau Regional Chamber of Commerce meeting in a long time with a new friend and colleague of mine, TJ McManus from IcreaTech.com. The topic enticed me, “Embracing the Digital Marketing Age” It was...

Yesterday, (November 19), I went to my first Wausau Regional Chamber of Commerce meeting in a long time with a new friend and colleague of mine, TJ McManus from IcreaTech.com. The topic enticed me, “Embracing the Digital Marketing Age” It was... http://designresumes.com/blog/2009/11/are-you-on-board/ Julie Walraven jwalraven296 1 1 0 0 urn:com:businessweek:bx:article:2189712824016984764-36224ea89446eb4428bae5b41d13e35e 2009-11-18T13:44:35.757-05:00

Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities,...

Social media optimization (SMO) is a subset of search engine optimization (SEO). SMO optimizes your business site by advertising through social medial sites, blog sites, online communities,... http://compukol.com/blogs/compukol/how-social-media-optimization-benefits-your-business/ Michael Cohn mcohn283 7 6 0 1 urn:com:businessweek:bx:article:6965366033333654577-8598b068b32b33b36da6bb7caacf943c 2009-11-16T01:16:22.035-05:00

How social media and blogging changed executives from international men of mystery to the suits who friended you. Banking on Social Media Should bank CEOs be blogging? Lenders are buying into social media like Facebook and Twitter to try to win...

How social media and blogging changed executives from international men of mystery to the suits who friended you. Banking on Social Media Should bank CEOs be blogging? Lenders are buying into social media like Facebook and Twitter to try to win... http://www.portfolio.com/industry-news/media/2009/11/16/executives-use-blogs-and-social-media/index.html Madura Naik mnaik945 9 9 0 0 urn:com:businessweek:bx:article:2471763301548245040-c89a6ea375328b6cc5fa58158aca710d 2009-11-17T11:54:36.471-05:00

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple...

The beauty of most social media channels is that they're so easy to join and engage. Most are free. It takes just a few minutes to get set up, and literally seconds to start publishing. But if you're marketing and selling a B2B product, a simple... http://www.business-strategy-innovation.com/2009/11/five-steps-to-successful-b2b-social.html Braden Kelley bkelley034 5 3 0 2 urn:com:businessweek:bx:article:17769357455311064103-a62a9951444dcf934e3dbba493e5eb10 2009-11-17T13:39:34.236-05:00

Marketers with high confidence in their social media approach are three times as likely to have customer support heavily involved. Why? Because customer support is your only internal partner with actual experience in scaling two-way conversations.

Marketers with high confidence in their social media approach are three times as likely to have customer support heavily involved. Why? Because customer support is your only internal partner with actual experience in scaling two-way conversations. http://mlcwideangle.exbdblogs.com/2009/11/15/collaborate-with-customer-support-to-build-conversation-muscle/ Marketing Leadership Council tkoopersmith354 1 1 0 0 urn:com:businessweek:bx:article:10506997761006158852-371065feb1171011b8abc5d5d0e91a14 2009-11-15T12:57:40.202-05:00

Especially for those who have some personal presence on Facebook already, how do you transition on Facebook from personal to business? Social Media audience is very sensitive animal. You have to treat it just right or they will walk away in a...

Especially for those who have some personal presence on Facebook already, how do you transition on Facebook from personal to business? Social Media audience is very sensitive animal. You have to treat it just right or they will walk away in a... http://www.ultimatemarketingonline.com/blog/ultimate-marketing-online/social-media/use-facebook-fan-page-to-promote-business/ Aleksandra Walters awalters848 6 6 0 0 urn:com:businessweek:bx:article:6341527571562828229-7e7926addcdd910ea798bf2212ccb499 2009-11-16T10:16:31.247-05:00

This is part 3 in a series of Social Media and Business Aviation Jay Deragon, in his post entitled Social Technology Is Changing Business, says “The impact of social technology on business as usual is and will continue to be profound.

This is part 3 in a series of Social Media and Business Aviation Jay Deragon, in his post entitled Social Technology Is Changing Business, says “The impact of social technology on business as usual is and will continue to be profound. http://www.planeconversations.com/2009/11/16/social-media-the-means-to-revolutionize-marketing-business-aviation/ Rachel Charlize rcharlize181 3 3 0 0 urn:com:businessweek:bx:article:14883762351803010064-8d52752f4b86a361424b6835c8b7565c 2009-11-10T04:07:46.382-05:00

They need to be read with answers now, not next year. Anyone who looks at social media through the passenger side mirror needs to be cautioned: Social media may be closer than they appear.

They need to be read with answers now, not next year. Anyone who looks at social media through the passenger side mirror needs to be cautioned: Social media may be closer than they appear. http://blog.searchenginewatch.com/091108-230126 Anita Campbell acampbell287 16 15 1 0 urn:com:businessweek:bx:article:11748942253016056695-19985fff64ba379751efa06fef766398 2009-11-12T15:59:55.860-05:00

If you want to leverage people who can promote your business, drive traffic to your website and generate sales interest—where does the strongest sphere of influence exist? On Twitter, Facebook or outside the social media realm??

If you want to leverage people who can promote your business, drive traffic to your website and generate sales interest—where does the strongest sphere of influence exist? On Twitter, Facebook or outside the social media realm?? http://valeriedennis.com/2009/11/11/the-real-world-vs-social-media/ Valerie Dennis vdennis752 13 13 0 0 urn:com:businessweek:bx:article:14871238541462170549-607dd8052c10969c353cfd4a6d1c4ede 2009-11-16T15:46:45.180-05:00

One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships,...

One of my favorite aggregation sites is Business Week Exchange. To me BX represents a knowledge inventory. Everyone who posts to this site is a media maven, social influencer, and trust agent. Each one represents a galaxy of relationships,... http://www.conversationalcurrency.com/4858/bx-they-trust-me-i-trust-them/ Daniel Robles drobles975 5 1 0 4 urn:com:businessweek:bx:article:14807177201028346477-d2dffc4beb09ac4ef05f70a55303e53f 2009-11-13T07:06:18.121-05:00

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess...

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess... http://www.relationship-economy.com/?p=7133 Jay Deragon jderagon557 9 9 0 0 urn:com:businessweek:bx:article:907063813042789938-86a66d33943be837fcec51eb111e4a17 2009-11-15T13:04:27.662-05:00

Recently I have decided to implement yet another part to my social media automation and I have to admit that since then I have received lots of questions on it from my readers. So I decided to help clear up some fog. I think it comes from the fear...

Recently I have decided to implement yet another part to my social media automation and I have to admit that since then I have received lots of questions on it from my readers. So I decided to help clear up some fog. I think it comes from the fear... http://www.ultimatemarketingonline.com/blog/ultimate-marketing-online/automate-twitter-updates/ Aleksandra Walters awalters848 3 3 0 0 urn:com:businessweek:bx:article:9215327136606494010-3ea67ff6433a6b1b484b2e60b97023f7 2009-11-10T04:06:50.056-05:00

Ok, let’s get everything out on the table before we really get going here. Social media helps brand build a following of people who believe in the brand. It creates little armies of brand zealots that do all the promotion for you on a grassroots level. It is the next level of the evolution of the online commerce experience because Internet users are so savvy that they will understand that to experience a brand is to live the brand is to make the Earth safe for the rest of us mere mortals! Oooops. Sorry. I got a little caught up in the hype of social media.

Ok, let’s get everything out on the table before we really get going here. Social media helps brand build a following of people who believe in the brand. It creates little armies of brand zealots that do all the promotion for you on a grassroots level. It is the next level of the evolution of the online commerce experience because Internet users are so savvy that they will understand that to experience a brand is to live the brand is to make the Earth safe for the rest of us mere mortals! Oooops. Sorry. I got a little caught up in the hype of social media. http://www.marketingpilgrim.com/2009/11/are-social-media-users-just-technologically-advanced-coupon-clippers.html Anita Campbell acampbell287 7 7 0 0 urn:com:businessweek:bx:article:10828368910829629515-c968e84d73434eca8925ab23f6ef28b8 2009-11-12T05:49:16.370-05:00

I have formulated below the four basic rules when starting an internet business.

I have formulated below the four basic rules when starting an internet business. http://internetbiznez.blogspot.com/2009/11/basic-rules-in-starting-internet-based.html Anita Campbell acampbell287 2 2 0 0 urn:com:businessweek:bx:article:12691132576968810745-2080772f4f8e031c54d49d9612a4d5a5 2009-11-04T18:13:07.584-05:00

B2B companies have a larger task at hand when it comes to social media: The entire business needs to evolve so that the customers' needs are prioritized, Valeria Maltoni writes. Marketers need "be the catalyst for change in the organization" and to "build, find, and curate for the organization," she notes, emphasizing the need for brand leaders to create and facilitate the online presence

B2B companies have a larger task at hand when it comes to social media: The entire business needs to evolve so that the customers' needs are prioritized, Valeria Maltoni writes. Marketers need "be the catalyst for change in the organization" and to "build, find, and curate for the organization," she notes, emphasizing the need for brand leaders to create and facilitate the online presence http://www.conversationagent.com/2009/11/developing-a-b2b-content-strategy-start-with-who.html Leslie MacCallum lmaccallum946 10 9 0 1 urn:com:businessweek:bx:article:11555361070722854483-7e1cf5f60a5dd7f6fe3db7fe7264c5f7 2009-11-11T01:09:49.568-05:00

Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort, which ran Aug. 4 through Sept. 28.

Haagen-Dazs is extending its "Help the Honey Bees" social media campaign based on its initial success that generated 13 million impressions. The company had originally targeted 1 million impressions for the effort, which ran Aug. 4 through Sept. 28. http://adage.com/goodworks/post?article_id=140412 Maanasi R K mrk4439 3 3 0 0 urn:com:businessweek:bx:article:9178038851730864984-627aaf99703fa63a4142151159c42cc5 2009-11-12T05:50:22.030-05:00

Quality of business is oftentimes neglected with some Small Businesses. For the past years, the quality is one of the major considerations when it comes to business operation. However, small businesses of today do not give importance to quality...

Quality of business is oftentimes neglected with some Small Businesses. For the past years, the quality is one of the major considerations when it comes to business operation. However, small businesses of today do not give importance to quality... http://smallbiznezz.wordpress.com/2009/11/12/towards-quality-small-business/ Anita Campbell acampbell287 1 1 0 0 urn:com:businessweek:bx:article:16752735424646668107-0a568e49721a66db19d5c4482de15b9a 2009-11-04T12:18:26.628-05:00

Much praise has been heaped on social networks for their ability to streamline customer connections, making it possible to hear the voice of customers much clearer, and serve as a means for everyone from CIOs and CEOs to interns to better listen to...

Much praise has been heaped on social networks for their ability to streamline customer connections, making it possible to hear the voice of customers much clearer, and serve as a means for everyone from CIOs and CEOs to interns to better listen to... http://expertaccess.cincom.com/2009/10/social-networkings-credibility-gap-some-hard-questions/ Steve Kayser skayser152 9 8 0 1 urn:com:businessweek:bx:article:16394312171370022265-b409bbf41326d74b7dadd566b72c363f 2009-11-05T13:04:03.241-05:00

Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights.

Case study about the development of Business.com's social media presence through Twitter and blogs. Includes facts, stats and insights. http://blogs.business.com/b2b-online-marketing/2009/businesscom-b2b-social-media-case-study/ Ben Hanna bhanna493 11 11 0 0 urn:com:businessweek:bx:article:8755485782923515049-903dff9a67c088e9d1630e6c4e793472 2009-11-09T13:18:58.504-05:00

Many marketers face pressure to demonstrate ROI when they make the case for social media investment. Instead of making the standalone case, try the 70*20*10 portfolio approach.

Many marketers face pressure to demonstrate ROI when they make the case for social media investment. Instead of making the standalone case, try the 70*20*10 portfolio approach. http://mlcwideangle.exbdblogs.com/2009/11/09/beat-the-social-media-investment-catch-22/ Marketing Leadership Council tkoopersmith354 4 4 0 0