Most Active Articles 2009-11-25T14:41:53.262-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-marketing Jacob Morgan jmorgan280 urn:com:businessweek:bx:article:3744571495378044914-05e6aae1b1246c0de09ebd02bd88a03d 2009-11-25T10:57:20.125-05:00

The Hidden Benefits of Building Your Brand Through Social Media: (Passive) Recruiting Posted on November 25, 2009 by Dan Healy Over the last year the big discussions were around company layoffs. The layoffs were obviously newsworthy and mirrored the...

The Hidden Benefits of Building Your Brand Through Social Media: (Passive) Recruiting Posted on November 25, 2009 by Dan Healy Over the last year the big discussions were around company layoffs. The layoffs were obviously newsworthy and mirrored the... http://masononofrio.wordpress.com/2009/11/25/the-hidden-benefits-of-building-your-brand-through-social-media-passive-recruiting/ Dan Healy dhealy509 0 0 0 0 urn:com:businessweek:bx:article:2453273919406602472-518d938ad3b1c41ddb19337f4a5ca07b 2009-11-25T10:30:22.941-05:00

A new twist on Black Friday this year is using social media to promote businesses’ goods/services. Twitter and Facebook are being used as serious vehicles to reach consumers in a giant way to...

A new twist on Black Friday this year is using social media to promote businesses’ goods/services. Twitter and Facebook are being used as serious vehicles to reach consumers in a giant way to... http://compukol.com/blogs/compukol/black-friday-and-social-media-boost-your-business/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:15605159572385613956-00997ffda9017340eb971d77fce37b2e 2009-11-24T23:33:17.430-05:00

Companies worldwide are focused on how to influence and manage online communities to grow their company brands. This is all well and good -- so long as those companies respect the rights and expectations of their community members.

Companies worldwide are focused on how to influence and manage online communities to grow their company brands. This is all well and good -- so long as those companies respect the rights and expectations of their community members. http://socialmediatoday.com/SMC/145351 Maanasi R K mrk4439 5 3 0 2 urn:com:businessweek:bx:article:7412332392316810382-8a698873c00cc28d74d94ce921edbf87 2009-11-25T06:34:46.779-05:00

Strategy is about having a road map to reach strategic objectives. Social strategies is about how to ensure your organization is ready to follow the map effectively and what new knowledge is required. Knowledge about the technology but more importantly knowledge of the inter-related dynamics it creates and the impact those dynamics have on results. Stay tuned as everyone learns the disciplines and knowledge required to develop and execute a social strategy.

Strategy is about having a road map to reach strategic objectives. Social strategies is about how to ensure your organization is ready to follow the map effectively and what new knowledge is required. Knowledge about the technology but more importantly knowledge of the inter-related dynamics it creates and the impact those dynamics have on results. Stay tuned as everyone learns the disciplines and knowledge required to develop and execute a social strategy. http://www.relationship-economy.com/?p=7682 Jay Deragon jderagon557 3 3 0 0 urn:com:businessweek:bx:article:10566143104228051639-f4b72f332dd365b8ef4a18a3266effa3 2009-11-25T00:03:14.303-05:00

Step-by-step guide and tips to help event planners prepare their blogs for distribution through RSS Feed to Twitter, Facebook, and other social media websites. Includes videos to demonstrate how to locate, activate or burn an RSS Feed to distribute your blog.

Step-by-step guide and tips to help event planners prepare their blogs for distribution through RSS Feed to Twitter, Facebook, and other social media websites. Includes videos to demonstrate how to locate, activate or burn an RSS Feed to distribute your blog. http://www.eventcoup.com/social-media-marketing-for-event-planners-par Anne Thornley-Brown athornleybrown507 1 0 1 0 urn:com:businessweek:bx:article:13814391281098207071-2897add7b588a55bb99830b0a70ed97a 2009-11-16T12:09:44.016-05:00

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required.

Social media is the new face of the Web. Just as the Internet revolutionized information sharing during the 1990s, social media is radically altering how people communicate and share information today. If you want to succeed on the Web, a solid social network presence is required. http://www.pamorama.net/2009/11/16/6-ways-social-media-can-enhance-your-business/ Pam Dyer pdyer868 614 612 2 0 urn:com:businessweek:bx:article:7321566024813436350-17a541b4eedcd5340f6eeb0796c6386a 2009-11-25T03:31:52.224-05:00

For bloggers looking to use leverage the most important thing you can do is guest post. It may seem crazy in the early days of developing your own site as you may be having trouble coming up with content for your own blog, however reaching out to others is valuable for a number of reasons.

For bloggers looking to use leverage the most important thing you can do is guest post. It may seem crazy in the early days of developing your own site as you may be having trouble coming up with content for your own blog, however reaching out to others is valuable for a number of reasons. http://www.growmap.com/guest-blogging/ Madura Naik mnaik945 1 1 0 0 urn:com:businessweek:bx:article:15747221584398429426-ff2e3d3ab50119f799be45ea404a69fc 2009-11-24T20:56:57.423-05:00

The Blog-Off II social media blogging contest will take place between December 1st and 12th. Blog-Off II is now offering more than $45,000 worth of prizes, including extensive international media coverage for the winners.

The Blog-Off II social media blogging contest will take place between December 1st and 12th. Blog-Off II is now offering more than $45,000 worth of prizes, including extensive international media coverage for the winners. http://patricerutledge.com/blog/blogoff2/ Patrice-Anne Rutledge prutledge244 2 2 0 0 urn:com:businessweek:bx:article:12958559123340898257-753b1081b6fae9f57f906001013d3415 2009-11-24T12:06:07.123-05:00

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers.

David Meerman Scott explains the New Rules of Marketing and specific actions service providers and companies can take to better connect with their customers. http://blogs.cisco.com/sp/comments/social_media_marketing_for_telcos_-_a_conversation_with_david_m._scott_part/ David Deans ddeans756 4 2 1 1 urn:com:businessweek:bx:article:6894026921954400606-b3bd956d53a98fd4079fee0a4ef07409 2009-11-25T02:12:54.826-05:00

This article is part of a series covering 5 basic social media marketing tools: websites, blogs, LinkedIn, Twitter, and Facebook. It is a step-by-step "get started" guide covering social media basics.

This article is part of a series covering 5 basic social media marketing tools: websites, blogs, LinkedIn, Twitter, and Facebook. It is a step-by-step "get started" guide covering social media basics. http://www.eventcoup.com/social-media-marketing-strategies-for-event-p Anne Thornley-Brown athornleybrown507 0 0 0 0 urn:com:businessweek:bx:article:637083631612771699-5bf88f1dbd93b2bb077a3a68e740f6b7 2009-11-23T16:06:25.583-05:00

If you think the word 'branding' is a bad word, especially with respect to ROI for social media, then it might be time to do some more research. I've had several conversations with marketing managers in the last few months who only focus on one...

If you think the word 'branding' is a bad word, especially with respect to ROI for social media, then it might be time to do some more research. I've had several conversations with marketing managers in the last few months who only focus on one... http://blog.timandren.com/tim_andrens_blog_impactbi/2009/11/the-great-leftbrained-roi-mistake.html Tim Andren tandren582 10 9 1 0 urn:com:businessweek:bx:article:13250079174547395316-626466da6e6060b3331e4a2e8dfd5be8 2009-11-24T09:16:21.738-05:00

… Fresh Direct. And the pizza guy. So I can order food without ever leaving the house. Especially when it’s rainy or cold out. Every year, 15 million children die of hunger. One of twelve people worldwide is malnourished, including 160 million...

… Fresh Direct. And the pizza guy. So I can order food without ever leaving the house. Especially when it’s rainy or cold out. Every year, 15 million children die of hunger. One of twelve people worldwide is malnourished, including 160 million... http://www.thehaloproject.com/blog/?p=157 Sedef Onder sonder392 6 4 0 2 urn:com:businessweek:bx:article:7722806747531828386-3a231d88dd012ca4fce176839287a88e 2009-11-24T13:55:22.404-05:00

This question comes up a lot so I thought it was time to put a guide together so you can have your own PayPal donation button on your Facebook Page. What you will need: A Facebook Page A PayPal Account 15 minutes of your time To get started go to...

This question comes up a lot so I thought it was time to put a guide together so you can have your own PayPal donation button on your Facebook Page. What you will need: A Facebook Page A PayPal Account 15 minutes of your time To get started go to... http://www.technicavita.org/social-advice/facebook/facebook-page-donation-buttons-a-how-to-guide.html John Carnell jcarnell640 1 1 0 0 urn:com:businessweek:bx:article:2142549968171149408-42fcdd1d6e383e175b04d2e742cc090d 2009-11-23T17:46:23.637-05:00

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff.

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff. http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_strategy_consultant_speaker_stop-campainging-and-start-conversing.html Tom Martin tmartin858 8 6 1 1 urn:com:businessweek:bx:article:9119922557817321599-a09015067c12dcd2dda97901e05d59c1 2009-11-23T16:47:33.662-05:00

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy...

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy... http://shuaism.com/2009/11/using-social-media-in-an-awareness-campaign/ Josh Peters jpeters942 9 7 1 1 urn:com:businessweek:bx:article:763846594347691984-a2551d7fade470c0f94cc2f8f8329d0b 2009-11-23T10:13:03.761-05:00

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management...

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management... http://www.relationship-economy.com/?p=7853 Jay Deragon jderagon557 7 6 1 0 urn:com:businessweek:bx:article:14379141436775405803-4d035819a5b6a664706358ef4c3dd41b 2009-11-23T23:57:45.170-05:00

Will Smith, Brad Pitt, Tiger Woods and Oprah Winfrey have received the highest Celebrity-Brand (CeBra) scores in a recent survey from Millward Brown conducted in connection with the rollout of the firm’s new CeBra scoring system.

Will Smith, Brad Pitt, Tiger Woods and Oprah Winfrey have received the highest Celebrity-Brand (CeBra) scores in a recent survey from Millward Brown conducted in connection with the rollout of the firm’s new CeBra scoring system. http://www.marketingcharts.com/topics/smith-pitt-woods-winfrey-have-highest-celebrity-brand-equity-11150/ Maanasi R K mrk4439 4 3 0 1 urn:com:businessweek:bx:article:1511164852839585305-2dede3751fec0637b7c017fc05b77dfa 2009-11-24T06:12:19.571-05:00

Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied heavily...

Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied heavily... http://www.relationship-economy.com/?p=7511 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:11673460196107111050-996aac72e85c5f3409199d539d2e2363 2009-11-24T00:28:38.543-05:00

A new study shows that the use of social media is particularly prevalent among Inc. 500 companies and provides new insight on the role social media plays in running a business.

A new study shows that the use of social media is particularly prevalent among Inc. 500 companies and provides new insight on the role social media plays in running a business. http://www.inc.com/news/articles/2009/11/inc500-social-media-usage.html Madura Naik mnaik945 4 4 0 0 urn:com:businessweek:bx:article:9796416556120160980-d04d3e7630bb2c9861906e7c38aa024b 2009-11-23T00:03:51.269-05:00

In this post, ReadWriteWeb reviews the past decade of e-commerce and the key trends. Advances in recommendations technology, together with the emergence of social media and mobile commerce, have combined to change the way e-commerce is transacted.

In this post, ReadWriteWeb reviews the past decade of e-commerce and the key trends. Advances in recommendations technology, together with the emergence of social media and mobile commerce, have combined to change the way e-commerce is transacted. http://www.readwriteweb.com/archives/e-commerce_top_internet_trends_of_2000-2009.php Maanasi R K mrk4439 10 9 0 1 urn:com:businessweek:bx:article:4472929839081311298-00e39264f3ca073a881aefd0cc893116 2009-11-24T02:13:37.139-05:00

Awareness Scale is a simple way of thinking about how Social Media, Public Relations and Advertising fit together in an ideal way.

Awareness Scale is a simple way of thinking about how Social Media, Public Relations and Advertising fit together in an ideal way. http://www.pr-squared.com/index.php/2009/11/the-awareness-scale-how-social-media-pr-advertising-now-work-together?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PrSquared+(PR+Squared) Madura Naik mnaik945 1 1 0 0 urn:com:businessweek:bx:article:8300063759872884192-4729ba16622c7287037c4dcf8fc76873 2009-11-24T01:48:51.561-05:00

The precise description of an online community manager varies from organisation to organisation. Some companies will describe the responsibilities of an online community manager very differently to others. Some will offer roles with very similar job...

The precise description of an online community manager varies from organisation to organisation. Some companies will describe the responsibilities of an online community manager very differently to others. Some will offer roles with very similar job... http://www.communityspark.com/what-is-an-online-community-manager/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+communityspark+(CommunitySpark.com) Madura Naik mnaik945 1 1 0 0 urn:com:businessweek:bx:article:1946685512799917159-f43c401506bfd151f6d06d03ac11f452 2009-11-24T01:11:48.806-05:00

Google Chrome is lightning-fast, holds over 3% of the browser market, and will soon become an operating system. Yet while it has several decisive advantages over Internet Explorer, Safari, Firefox, and other browsers, there is one thing it does not have: extensions.

Google Chrome is lightning-fast, holds over 3% of the browser market, and will soon become an operating system. Yet while it has several decisive advantages over Internet Explorer, Safari, Firefox, and other browsers, there is one thing it does not have: extensions. http://mashable.com/2009/11/23/google-preparing-to-launch-chrome-extensions/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+(Mashable) Mary Ann Johnson mjohnson745 1 1 0 0 urn:com:businessweek:bx:article:2848972977121018735-de2a2a5c24af1955133e924b6f9275f0 2009-11-24T01:10:32.760-05:00

Facebook has informed us that they’re looking into the problem and will provide more details soon.

Facebook has informed us that they’re looking into the problem and will provide more details soon. http://mashable.com/2009/11/23/facebook-down-4/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Mashable+(Mashable) Mary Ann Johnson mjohnson745 1 1 0 0 urn:com:businessweek:bx:article:7577760673407640737-bb1d99048e8e24898cbfcce6d0798b80 2009-11-23T16:06:53.679-05:00

about the 'bottom line' approach that a client obviously wants to have using social media or any other marketing effort. In a nutshell, he argues that: "In the world of business, all that talk will get you exactly nowhere. Conversations do not ring...

about the 'bottom line' approach that a client obviously wants to have using social media or any other marketing effort. In a nutshell, he argues that: "In the world of business, all that talk will get you exactly nowhere. Conversations do not ring... http://blog.timandren.com/tim_andrens_blog_impactbi/2009/11/roi-social-media-is-a-business-dinner.html Tim Andren tandren582 2 2 0 0