Will Social Media Consultants Practice What They Preach? - Conversation Starter

In the past eighteen months, most companies have come to accept social media as an inescapable part of their marketing and communications. And most stop right there. Social media's just another way to message, advertise and market.

Only a few brands have embraced it as a conversational tool with the power to transform their businesses.

As I'm a social media consultant, I'm...