Most Active Articles 2013-05-18T22:24:49.853-04:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-training Christina "CK" Kerley ckerley954 urn:com:businessweek:bx:article:7122486696311954463-1c574b10178cf6e41cdee57b6dd79b73 2013-01-28T09:48:43.910-05:00

As the Digital Era progresses, professionals at all levels and career stages need to develop and maintain a core set of digital competencies. These competencies can be developed informally, through online social learning communities, but they must also be developed through formal education and training programs. Academic and other organizational leaders must recognize that it is in their own best interests to make bridging the new (and expanding) digital divide a strategic and tactical priority.

As the Digital Era progresses, professionals at all levels and career stages need to develop and maintain a core set of digital competencies. These competencies can be developed informally, through online social learning communities, but they must also be developed through formal education and training programs. Academic and other organizational leaders must recognize that it is in their own best interests to make bridging the new (and expanding) digital divide a strategic and tactical priority. http://www.sminorgs.net/2013/01/online-social-learning-communities-necessary-but-not-sufficient.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:9172172759921446906-20d1e6e3016e5fe132bca51068707223 2013-01-09T09:28:26.097-05:00

The advance of social and digital technologies continues unabated. We witnessed dramatic changes in 2012, and the anticipated changes in 2013 promise to be equally profound. This post provides resources that capture some of the key trends and predictions and offers nine bottom-line insights about what these trends mean for both individuals and organizations.

The advance of social and digital technologies continues unabated. We witnessed dramatic changes in 2012, and the anticipated changes in 2013 promise to be equally profound. This post provides resources that capture some of the key trends and predictions and offers nine bottom-line insights about what these trends mean for both individuals and organizations. http://www.sminorgs.net/2013/01/social-and-digital-tech-trends-9-take-aways-for-you.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:6475367897896590661-83cfd1aaa226227c2bfc15aee5e21fd5 2013-04-23T10:13:22.057-04:00

The Invisible Sale shows you how to leverage digital tools to attract more qualified leads, shorten your sales cycle, and increase your conversion rates.

The Invisible Sale shows you how to leverage digital tools to attract more qualified leads, shorten your sales cycle, and increase your conversion rates. http://www.conversedigital.com/sales-prospecting/the-invisible-sale-book-tom-martin?utm_source=BusinessExchange&utm_medium=social_media&utm_campaign=BookLaunchPost Tom Martin tmartin858 0 0 0 0 urn:com:businessweek:bx:article:3352352076328019152-b28c8f4915d4c6b60dc191c565a542c5 2013-04-02T07:12:12.649-04:00

When participating in Google+ Hangouts On Air, there is inevitably a part of you that shines through and is revealed to the world. The good news is that you are in control of the part of you that is presented.

When participating in Google+ Hangouts On Air, there is inevitably a part of you that shines through and is revealed to the world. The good news is that you are in control of the part of you that is presented. http://www.compukol.com/blog/google-hangouts-perspectives-on-presentation/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:2409062192698935989-be00b058e2c1a8e15e9a550f3b5d7c1d 2013-03-30T07:41:50.777-04:00

As you see, Facebook is rolling out user experience (UX) changes on its site. On this momentous occasion, please lemme tell something important to Facebook owner Mark Zuckerberg.

As you see, Facebook is rolling out user experience (UX) changes on its site. On this momentous occasion, please lemme tell something important to Facebook owner Mark Zuckerberg. http://www.rmndigital.com/my-open-message-to-mark-zuckerberg-of-facebook/ Rakesh Raman rraman103 0 0 0 0 urn:com:businessweek:bx:article:13899826626451561260-0d28283aa19a96721465a72c9acf29c9 2013-03-07T07:21:51.670-05:00

If you are wondering what the difference is between webinars, web conferences, and webcasts, don't worry because you are not alone. The different types of online informational sessions that there are out there will be explained.

If you are wondering what the difference is between webinars, web conferences, and webcasts, don't worry because you are not alone. The different types of online informational sessions that there are out there will be explained. http://www.compukol.com/blog/the-difference-between-webinars-web-conferences-and-webcasts/ Michael Cohn mcohn283 1 0 0 1 urn:com:businessweek:bx:article:458533942858436500-5d03e89d0a9b6952541ce5922436f2e3 2013-02-26T07:13:06.146-05:00

Technology has done a great deal to change what we came to rely upon. The tools available are incredible but it has also changes communication. Social media has had a tremendous effect on the English language and how we communicate.

Technology has done a great deal to change what we came to rely upon. The tools available are incredible but it has also changes communication. Social media has had a tremendous effect on the English language and how we communicate. http://www.compukol.com/blog/social-medias-effect-on-language/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:6151387647547829999-b55b6ebf162e308dc14c41658b9e0552 2013-02-04T09:30:02.177-05:00

It’s probably no surprise that over 500 books have been written about social and digital technologies over the past 15+ years, and that many of these focus on social media marketing. What’s more intriguing are the topics that have not received much attention yet from thought leaders and authors. This post offers a brief introduction to a research project that explores the Digital Era literature and (in true 2.0 fashion) invites people to participate in its ongoing development.

It’s probably no surprise that over 500 books have been written about social and digital technologies over the past 15+ years, and that many of these focus on social media marketing. What’s more intriguing are the topics that have not received much attention yet from thought leaders and authors. This post offers a brief introduction to a research project that explores the Digital Era literature and (in true 2.0 fashion) invites people to participate in its ongoing development. http://www.sminorgs.net/2013/02/500-books-about-social-digital-tech.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:4130564377678338225-449200581f5557023d1c53bc8dee717f 2013-02-12T06:42:03.649-05:00

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don't fully understand how to leverage social media to its fullest potential.

Social media is a powerful tool for all businesses today. Large, medium and small corporations benefit from using it and non-profit businesses benefit as well. Remarkably, there are still many non-profit organizations that don't fully understand how to leverage social media to its fullest potential. http://www.compukol.com/blog/educating-non-profits-in-use-of-social-media/ Michael Cohn mcohn283 0 0 0 0 urn:com:businessweek:bx:article:15178994395736477444-a0e935de670bfd8e4075ab0f84b65016 2012-10-09T22:24:20.882-04:00

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local

Do you check to see how many likes your Instagram photo has every 5 minutes? Do you remove vowels from words in your Tweets? Have you checked in at your local http://blog.marketo.com/blog/2012/10/the-social-sickness-infographic.html Neil Spencer nspencer445 0 0 0 0 urn:com:businessweek:bx:article:4072233652312071847-f9ad0f7d9f13a09d59bedf781c0933f3 2012-09-25T21:44:33.556-04:00

FranSummit is a virtual franchise social media event, and it's in it's 2nd year. All franchise brands need to register today.

FranSummit is a virtual franchise social media event, and it's in it's 2nd year. All franchise brands need to register today. http://www.thefranchiseking.com/the-franchise-social-media-summit-starts-today Joel Libava jlibava813 0 0 0 0 urn:com:businessweek:bx:article:6065433623352554844-c483fd974086f1e5066adc53cc38e489 2013-03-12T09:33:14.662-04:00

Like many professionals - especially those who have attained "senior" status - you are probably unsure of the steps you need to take to enhance your skillset to include digital competencies. If that's the case, you may benefit from participating in a discussion group focused on Digital Era opportunities and challenges. This post provides details and an invitation...

Like many professionals - especially those who have attained "senior" status - you are probably unsure of the steps you need to take to enhance your skillset to include digital competencies. If that's the case, you may benefit from participating in a discussion group focused on Digital Era opportunities and challenges. This post provides details and an invitation... http://www.sminorgs.net/2013/03/welcome-to-the-digital-era-now-what.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:8316994164134399525-7884a9949b834da01e5809e1533e7043 2013-02-12T14:51:35.499-05:00

At the risk of inspiring unresolvable semantic discussions, this post addresses seven Digital Era terms that should probably be replaced and/or removed from the lexicon and suggests both existing and new alternative terminology to use in their place. What other proposed changes would you make?

At the risk of inspiring unresolvable semantic discussions, this post addresses seven Digital Era terms that should probably be replaced and/or removed from the lexicon and suggests both existing and new alternative terminology to use in their place. What other proposed changes would you make? http://www.sminorgs.net/2013/02/social-media-is-so-2009.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:8470821224290431560-32c7d4991d8ef689b7f2267606db8810 2013-04-07T04:08:34.584-04:00

How companies communicate with investors is changing. A study done at Stanford shows that Twitter is a useful tool.

How companies communicate with investors is changing. A study done at Stanford shows that Twitter is a useful tool. http://catarinasworld.com/are-you-tweeting-your-investors/ Catarina Alexon calexon582 0 0 0 0 urn:com:businessweek:bx:article:8347456143299108410-2a6fb3a724ef6dd640d12b1eb92fced8 2013-04-15T10:15:57.374-04:00

What's in a word? A lot, more often than not! Language is a powerful reflection of the world in which we live and the realities we must embrace, a fluid and ever-changing reminder that neither time nor progress stands still. This post shares some of my favorite Digital Era terms and expressions and invites others to participate in a crowdsourcing exercise to expand the list.

What's in a word? A lot, more often than not! Language is a powerful reflection of the world in which we live and the realities we must embrace, a fluid and ever-changing reminder that neither time nor progress stands still. This post shares some of my favorite Digital Era terms and expressions and invites others to participate in a crowdsourcing exercise to expand the list. http://www.sminorgs.net/2013/04/digital-era-terms-and-expressions.html Courtney Hunt, PhD chuntphdphr339 0 0 0 0 urn:com:businessweek:bx:article:6958223973692328082-a20d8d819586050c47a3c29f8d5ce162 2013-02-10T05:11:51.329-05:00

Today that's become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why.

Today that's become an essential aspect of being an entrepreneur. And so is authenticity. Fortune Magazine senior editor Pattie Sellers explains why. http://catarinasworld.com/entrepreneurs-do-you-master-online-storytelling/ Catarina Alexon calexon582 2 0 0 2 urn:com:businessweek:bx:article:11481462605927345083-8e475113e9bb3ad618be9d30d995c1e5 2012-09-10T10:36:15.651-04:00

Engineers fear social media, but shouldn't. Our fear comes from lack of knowledge around information flow. Because we don’t understand how information flow works, we stay away. But our fear is misplaced – with social media information flow is controllable.

Engineers fear social media, but shouldn't. Our fear comes from lack of knowledge around information flow. Because we don’t understand how information flow works, we stay away. But our fear is misplaced – with social media information flow is controllable. http://www.innovationexcellence.com/blog/2012/09/08/how-to-accelerate-engineers-into-social-media/ Dru Sturgess dsturgess259 0 0 0 0 urn:com:businessweek:bx:article:3439813469630005992-2ff9ec48e5bdd8dbba8e6296f5d68b95 2013-01-07T12:49:14.200-05:00

Today most marketers are at sea in the sea-like social media market. To help them understand the finer nuances of the subject, we invited Janine Popick. Here she shares her views in an exclusive interview with RMN Digital.

Today most marketers are at sea in the sea-like social media market. To help them understand the finer nuances of the subject, we invited Janine Popick. Here she shares her views in an exclusive interview with RMN Digital. http://www.rmndigital.com/smaller-businesses-must-use-social-media/ Rakesh Raman rraman103 2 2 0 0 urn:com:businessweek:bx:article:8746675973696721685-329cb7f9c0c2c2e07fc5c5b37317d69d 2013-03-26T09:10:43.752-04:00

Just as marketing is the tip of the iceberg when it comes to the applications of new communications technologies, so is social media training when it comes to Digital Era competencies. Based on my own research and writing on the subject, as well as the preliminary results of some focus groups on digital competencies I've been conducting, I offer seven considerations for both individuals and organizations. I welcome additional insights and questions from others.

Just as marketing is the tip of the iceberg when it comes to the applications of new communications technologies, so is social media training when it comes to Digital Era competencies. Based on my own research and writing on the subject, as well as the preliminary results of some focus groups on digital competencies I've been conducting, I offer seven considerations for both individuals and organizations. I welcome additional insights and questions from others. http://www.sminorgs.net/2013/03/do-we-need-social-media-training-yes-and-more.html Courtney Hunt, PhD chuntphdphr339 1 1 0 0 urn:com:businessweek:bx:article:16235601576442660129-f8981a9dd29a3e4806e32d373e192c80 2012-10-23T05:46:11.605-04:00

When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed.

When social media first became popular, its general concept was a paradigm between people (sociology) and technology. Public conversations made involvement from outside parties possible. Over time, the purpose of social media has changed. http://www.compukol.com/blog/sociology-and-social-media/ Michael Cohn mcohn283 2 2 0 0 urn:com:businessweek:bx:article:4870358942431457892-b9aedb42e6b75ba921413375bf2e9779 2013-02-22T12:18:26.278-05:00

#WOMEN140: How women are leading the Twitter push for businesses in Silicon Valley

#WOMEN140: How women are leading the Twitter push for businesses in Silicon Valley http://www.bizjournals.com/sanjose/promo/women140 Terri Griffith tgriffith986 4 3 0 1 urn:com:businessweek:bx:article:15559687353755000190-8fb28ad83cffc613642b56f7e70e784e 2012-09-25T13:36:51.897-04:00

A few months ago, Facebook bought Instagram for $1 billion. Instagram had 13 employees at that point in time. How is it possible for 13 people to create a company worth $1 billion? On the face of it, this might seem impossible.

A few months ago, Facebook bought Instagram for $1 billion. Instagram had 13 employees at that point in time. How is it possible for 13 people to create a company worth $1 billion? On the face of it, this might seem impossible. http://www.innovationexcellence.com/blog/2012/09/24/are-you-ready-for-the-socialera/ Dru Sturgess dsturgess259 1 1 0 0 urn:com:businessweek:bx:article:9778997716257213408-d832e167a6d393effd7206f7d437313f 2012-09-17T10:21:34.596-04:00

The Social Media Quotient (SMQ) Quiz has been one of the most popular Social Media in Organizations (SMinOrgs) resources. Now over three years old, it has been updated to more accurately reflect the universe of social media sites and tools and to better capture people’s knowledge and experience. This post provides an overview and a link to the latest version of the quiz on SlideShare, offers suggestions for using it, and requests feedback. The answer key is available by request.

The Social Media Quotient (SMQ) Quiz has been one of the most popular Social Media in Organizations (SMinOrgs) resources. Now over three years old, it has been updated to more accurately reflect the universe of social media sites and tools and to better capture people’s knowledge and experience. This post provides an overview and a link to the latest version of the quiz on SlideShare, offers suggestions for using it, and requests feedback. The answer key is available by request. http://www.sminorgs.net/2012/09/whats-your-social-media-sophistication-the-smq-quiz-version-iii.html Courtney Hunt, PhD chuntphdphr339 1 1 0 0 urn:com:businessweek:bx:article:13712217945451015161-2ebf5a410e0b579da12d5b8ad01fa204 2012-10-16T20:53:58.367-04:00

Everything you wanted to know about Pinterest. ...

Everything you wanted to know about Pinterest. ... http://www.innovationexcellence.com/blog/2012/10/11/the-ultimate-guide-to-pinterest/ Dru Sturgess dsturgess259 2 1 0 1 urn:com:businessweek:bx:article:12252521248521074630-66dfbd4a83683fdbbd34d6a5a852cbf2 2012-08-19T16:43:47.464-04:00

Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand.

Becoming a social business doesn't happen overnight. It is tough to decipher the truth from the reality when making decisions to bring the highest return on investment (ROI.). This deck summarizes 34 social media truths every business must understand. http://www.innovationexcellence.com/blog/2012/08/14/34-social-media-truths-in-a-nut-shell/ Dru Sturgess dsturgess259 2 2 0 0