Most Active Articles 2009-11-25T17:47:59.211-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:social-media-vs-old-media Dane Fiori dfiori681 urn:com:businessweek:bx:article:16816735602920089418-fc66d221098fa2628960316a908d2575 2009-11-25T16:52:38.969-05:00

During the transition from old media to social media, no one has ever come up with a perfect model for managing online communities. From Geocities to LinkedIn Groups, this article explores the various models that have been used and propose crowdsourcing as a bottom up approach to managing online communities.

During the transition from old media to social media, no one has ever come up with a perfect model for managing online communities. From Geocities to LinkedIn Groups, this article explores the various models that have been used and propose crowdsourcing as a bottom up approach to managing online communities. http://www.eventcoup.com/crowdsourcing-for-the-management-of-online-gr Anne Thornley-Brown athornleybrown507 0 0 0 0 urn:com:businessweek:bx:article:7412332392316810382-8a698873c00cc28d74d94ce921edbf87 2009-11-25T06:33:27.995-05:00

Strategy is about having a road map to reach strategic objectives. Social strategies is about how to ensure your organization is ready to follow the map effectively and what new knowledge is required. Knowledge about the technology but more importantly knowledge of the inter-related dynamics it creates and the impact those dynamics have on results. Stay tuned as everyone learns the disciplines and knowledge required to develop and execute a social strategy.

Strategy is about having a road map to reach strategic objectives. Social strategies is about how to ensure your organization is ready to follow the map effectively and what new knowledge is required. Knowledge about the technology but more importantly knowledge of the inter-related dynamics it creates and the impact those dynamics have on results. Stay tuned as everyone learns the disciplines and knowledge required to develop and execute a social strategy. http://www.relationship-economy.com/?p=7682 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:1511164852839585305-2dede3751fec0637b7c017fc05b77dfa 2009-11-24T06:11:34.847-05:00

Strategy is critical for any business but if you are following old strategic methods then you will fail critically. Today failure is instantaneously spread at the click of a mouse. The markets of conversations spread faster than most organizations can react. Building a strategy from the outside in is vital to your future success. When markets change so must your strategy. Much has to change and thus the thinking about “how” to build an effective strategy must also change.

Strategy is critical for any business but if you are following old strategic methods then you will fail critically. Today failure is instantaneously spread at the click of a mouse. The markets of conversations spread faster than most organizations can react. Building a strategy from the outside in is vital to your future success. When markets change so must your strategy. Much has to change and thus the thinking about “how” to build an effective strategy must also change. http://www.relationship-economy.com/?p=7511 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:2142549968171149408-42fcdd1d6e383e175b04d2e742cc090d 2009-11-23T17:45:02.577-05:00

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff.

Today's advertising professionals need to break out of campaign thinking and embracing conversation thinking. Successful marketing in the future will need to focus more on connecting with consumers versus just selling them stuff. http://tommartin.typepad.com/positive_disruption/2009/11/tom_martin_social_media_strategy_consultant_speaker_stop-campainging-and-start-conversing.html Tom Martin tmartin858 1 0 0 1 urn:com:businessweek:bx:article:763846594347691984-a2551d7fade470c0f94cc2f8f8329d0b 2009-11-23T10:11:48.020-05:00

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management...

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old management... http://www.relationship-economy.com/?p=7853 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:13311581436248626622-72bb94016c45e83c5bcc668cffe9219e 2009-11-22T06:41:02.762-05:00

No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes...

No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes... http://www.relationship-economy.com/?p=7778 Jay Deragon jderagon557 2 2 0 0 urn:com:businessweek:bx:article:16243308811008919854-94c3fbe7bad6aabdbee626e00cc7b14e 2009-11-11T07:36:14.594-05:00

Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that...

Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that... http://socialmediadirections.com/2009/11/11/how-does-the-market-move/ Jay Deragon jderagon557 54 54 0 0 urn:com:businessweek:bx:article:1510925040948673988-fcc58c950e29247687f1654a278c7a2d 2009-11-21T07:46:03.181-05:00

The internet and social technology has turned the publishing industry upside down and inside out. We’ve seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to...

The internet and social technology has turned the publishing industry upside down and inside out. We’ve seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to... http://www.relationship-economy.com/?p=7505 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:7411373144505391306-f576a256294f565c51ed0d54985f2849 2009-11-17T06:18:44.421-05:00

Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to “herd” us into their community and they use “tricks of...

Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to “herd” us into their community and they use “tricks of... http://www.relationship-economy.com/?p=7642 Jay Deragon jderagon557 4 4 0 0 urn:com:businessweek:bx:article:8909127216969205123-162a6839d69316bef93c1f7cad7c0ddd 2009-11-18T07:10:52.095-05:00

I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest...

I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest... http://www.relationship-economy.com/?p=7094 Jay Deragon jderagon557 4 4 0 0 urn:com:businessweek:bx:article:8908647593001552133-206d109e9dc1f4c9bc3e3263acc23373 2009-11-20T06:06:39.888-05:00

In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of...

In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of... http://www.relationship-economy.com/?p=7070 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:1512363912634830876-2a5c731ad9d8e6f305797db858105d0c 2009-11-16T06:27:31.483-05:00

McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in limbo as are the jobs of all that work there. The price has not been disclosed but the value of Business Weeks assets are more than...

McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in limbo as are the jobs of all that work there. The price has not been disclosed but the value of Business Weeks assets are more than... http://www.relationship-economy.com/?p=7563 Jay Deragon jderagon557 4 1 0 3 urn:com:businessweek:bx:article:14808616072745475091-34296e969087fd0aff7f8f4c89d575d0 2009-11-09T09:08:50.503-05:00

The impact of social technology on business as usual is and will continue to be profound. Profound in that social technology fuels never-ending change caused by the markets of conversations. These markets represent intelligence that is transparent,...

The impact of social technology on business as usual is and will continue to be profound. Profound in that social technology fuels never-ending change caused by the markets of conversations. These markets represent intelligence that is transparent,... http://www.relationship-economy.com/?p=7193 Jay Deragon jderagon557 21 21 0 0 urn:com:businessweek:bx:article:8908887404969892765-cda02ddc290fd3ebafb12bd0d945415d 2009-11-15T06:23:19.333-05:00

There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get something, anything and everything. However few people think in terms of social media off line and subsequently do not comprehend what...

There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get something, anything and everything. However few people think in terms of social media off line and subsequently do not comprehend what... http://www.relationship-economy.com/?p=7081 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:8159171026902994165-80058dbc607893d20c6dedc37870fb06 2009-11-06T06:27:15.857-05:00

How may times have you been asked “Can you explain social media to us?“ Then you have to think about how to explain the entire (r)evolution of the internet and its present state. Try doing that and you’ll lose most people’s attention.

How may times have you been asked “Can you explain social media to us?“ Then you have to think about how to explain the entire (r)evolution of the internet and its present state. Try doing that and you’ll lose most people’s attention. http://www.relationship-economy.com/?p=7320 Jay Deragon jderagon557 15 15 0 0 urn:com:businessweek:bx:article:7959376502464918415-d0eb68f9cbb535af7e1b03822d939c24 2009-11-10T09:51:19.447-05:00

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have.

Leo Burnett addresses the power of frequency in media buying. Although the concept of brand friendship and loyalty hasn't changed much over the past 60 years, media choices dramatically have. http://peakbiety.com/blog/our-insights/the-power-of-frequency Kathryn Clark kclark777 5 5 0 0 urn:com:businessweek:bx:article:4396301357514679438-c710d836ced07eb868189368fd84cb3a 2009-11-09T15:04:53.974-05:00

Fort Hood: Talking to Your Kids About Bad News Posted by: Lauren Young on November 09 The horrific killings at Fort Hood last week have dominated the headlines, and it’s been hard to shield my five-year-old son from the news. Even so, I wonder is it...

Fort Hood: Talking to Your Kids About Bad News Posted by: Lauren Young on November 09 The horrific killings at Fort Hood last week have dominated the headlines, and it’s been hard to shield my five-year-old son from the news. Even so, I wonder is it... http://www.businessweek.com/careers/workingparents/blog/archives/2009/11/whats_the_best.html Lauren Young lyoung404 2 0 0 2 urn:com:businessweek:bx:article:2260161795078891324-02eb3025573e28e380c8fa23c9bf8e5b 2009-11-13T06:55:22.901-05:00

Business as usual no longer applies anymore. In case you haven’t noticed every market segment of our economy is in a state of flux. While many rally around any good news out of Wall Street the results are short term reactions with little basis as...

Business as usual no longer applies anymore. In case you haven’t noticed every market segment of our economy is in a state of flux. While many rally around any good news out of Wall Street the results are short term reactions with little basis as... http://www.relationship-economy.com/?p=7244 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:3956844759368621200-823f1efbb522957475fe26c1b8fb3091 2009-11-12T14:07:32.531-05:00

This is part 2 in a series on Social Media and Business Aviation Business Aviation is in a battle and the fight is over the business traveler. The battle is against the airlines and those in politics and big media who have for economic reasons...

This is part 2 in a series on Social Media and Business Aviation Business Aviation is in a battle and the fight is over the business traveler. The battle is against the airlines and those in politics and big media who have for economic reasons... http://www.planeconversations.com/2009/11/12/social-media-the-offensive-weapon-for-business-aviation/ Jon Anne Doty jdoty792 0 0 0 0 urn:com:businessweek:bx:article:14807177201028346477-d2dffc4beb09ac4ef05f70a55303e53f 2009-11-12T06:08:38.560-05:00

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess...

Organizations are jumping into social media without being ready for what might happen. You ask what might happen? A lot of things could happen and many you are not ready to handle. In order to get ready before you leap you really need to assess... http://www.relationship-economy.com/?p=7133 Jay Deragon jderagon557 0 0 0 0 urn:com:businessweek:bx:article:14806457765123324581-0f578095003d8f30fee9e1c5d3f30fb9 2009-11-08T07:03:57.086-05:00

As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged behind the curtain and I see what is barfed in front to the curtain. The degree of hypocrisy defies social responsibility.

As an Engineer, my respect for the Advertising/Marketing/PR, as an industry, is diminishing daily. I see what is gorged behind the curtain and I see what is barfed in front to the curtain. The degree of hypocrisy defies social responsibility. http://www.relationship-economy.com/?p=7100 Jay Deragon jderagon557 4 4 0 0 urn:com:businessweek:bx:article:2261121042890310400-d25310f8b75e9ce67be3741075979f07 2009-11-07T06:14:13.016-05:00

I received the following message from a connection through Linkedin. Hello, My latest position at an ad agency came to a close this week, as the company went out of business. I am forwarding you my LinkedIn profile in hopes that you or someone you...

I received the following message from a connection through Linkedin. Hello, My latest position at an ad agency came to a close this week, as the company went out of business. I am forwarding you my LinkedIn profile in hopes that you or someone you... http://www.relationship-economy.com/?p=7284 Jay Deragon jderagon557 3 3 0 0 urn:com:businessweek:bx:article:13020207698976760362-0a8957d62a98c7db8eca7b15f80e763f 2009-11-03T03:28:21.110-05:00

“I do all my Social networking in my pajamas” - Facebook, Myspace, Linked-In, Twitter. When someone mentions Social Networking today, these sort of Social Networking sites come to mind. But there is a Social Networking site that maybe you should be...

“I do all my Social networking in my pajamas” - Facebook, Myspace, Linked-In, Twitter. When someone mentions Social Networking today, these sort of Social Networking sites come to mind. But there is a Social Networking site that maybe you should be... http://www.noobpreneur.com/2009/11/02/social-networking-that-you-should-be-considering-in-todays-economy/ Ivan Widjaya iwidjaya482 8 8 0 0 urn:com:businessweek:bx:article:39443877162865623-b9da6c0511a828599f48ce7d6df791be 2009-10-28T06:40:39.035-04:00

Conversations come in many forms. Whether 140 characters, a long article, a skype chat or a phone call conversations are the foundation of commerce. Commerce comes from building market relations through numerous forms of media. Media provides the...

Conversations come in many forms. Whether 140 characters, a long article, a skype chat or a phone call conversations are the foundation of commerce. Commerce comes from building market relations through numerous forms of media. Media provides the... http://www.relationship-economy.com/?p=6493 Jay Deragon jderagon557 5 4 0 1 urn:com:businessweek:bx:article:14806697577138122802-6b000ea6b3d3b2bc6143a5c2b2290dca 2009-11-04T06:09:53.136-05:00

Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all the chatter and all the advertising organizations would be better served by asking themselves a series of questions.

Using social media just because everyone else is does not mean you should, at least not yet. Before jumping into all the chatter and all the advertising organizations would be better served by asking themselves a series of questions. http://www.relationship-economy.com/?p=7114 Jay Deragon jderagon557 5 4 0 1