Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different

Both Rachel and Dan are part of a longer-term study that is following two simultaneous groups of Millennials and Boomers around throughout their media days, with each respondent equipped with a combination of unobtrusive biometric sensors tracking their heart rates, breathing, sweating, as well as a light point-of-view camera that can show and tell what media they are looking at.