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Monetize The Audience, Not The Content

An elegant idea from Fred Wilson, a venture capitalist, to monetize a freemium website. Instead of giving some content for free and some content premium, why not offer everything for free but after a number of visits require payment.

avc.com. Added by Thomas Huynh on July 25, 2009

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Reactions to Monetize The Audience, Not The Content

Alexander Chambers shared a reaction in Online Media 1036 days ago

“It seems like FT have found a work solution to monetize content. http://ow.ly/io7G But I don't think it is the solution.”

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Thomas Huynh shared a reaction in Social Networking 1038 days ago

“That's a great question, Shawn! Those who don't want to pay won't ever but most don't bother with cookies and will pay.”

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Shawn Ellis shared a reaction in Social Networking 1038 days ago

“The idea makes a lot of sense. What about visitors who have cookies turned off, though? Any alternate solutions?”

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Shawn Ellis saved this article 1038 days ago

Thomas Huynh shared a reaction in News Industry, eCommerce, Online Media, Social Networking, Digital Publishing 1039 days ago

“It's just crazy enough to work!”

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Monetize The Audience, Not The Content

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