What to Send Email Contacts in Different Stages of the Marketing Funnel

Your email database is not a leads database. Okay, yes, your email database probably has a lot of leads in it. But that's not the sole type of contact you have, nor the sole type of contact you should have. Over time, you will naturally acquire a variety of contact types within your database, and you need to know who is who, and what message you should send to each type. This post will break down...