Software Licensing, Monetization and the “Build vs. Buy” Decision

By: Jim Geisman, Software Pricing Partners Don't wait too long to make decisions about software licensing and monetization like one of the entrepreneurs at a meeting I recently attended. This entrepreneur was about to launch an innovative mobile application and was asked "How are you going to monitor and monetize your offering?" He had this deer-in-the-headlights look and said "We...