Reflections on SoftSummit 2011 Software Licensing Conference

By Ann Reist As I reflect back on SoftSummit 2011, the conference dedicated to addressing software licensing and entitlement management topics and trends, one of the highlights of the conference for me was the keynote address from Chris Gahagan, SVP of Products & Solutions for Avid. Chris shared his journey of creating "One Avid." His story, not unlike most software vendors and...