U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing...
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free...
The NHL has long run a distant fourth among the North American professional sports leagues, befuddled with bogus...
current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports...
The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption -...
Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales...
pretty big and uncomfortable, and some athletes were coming to me right before their races. But Vanessa Haywood, sports...
To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane...
MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...
That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the...
NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the...
Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S.
Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine...
The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that...
nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports...
Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the...
Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American...
China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised...
Hard economic times are leading companies to look at event marketing as a way to increase ROI.
China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa.
CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their...
Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in...
Does this look like Gatorade to you? Gatorade’s volume sales fell by 13.7% in the first quarter, according to a...
Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica,...
The partnership aims to develop long- and short-form basketball-themed content across different platforms, including...
Top Sources: Sports Marketing
- Reuters
- adage.com
- New York Times
- CNBC
- BusinessWeek
- asportsscribe.blogspot.com
- myfunbox.wordpress.com
- brandweek.com
- clickz.com
- BusinessWeek Online -- Brand New Day
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