Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more

SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 2,129 news and 3,084 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

U.S. sports to social media: show me the money!more

U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing...

Whoa, Captain Morgan in the end zonemore

It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free...

The Business Of Hockeymore

The NHL has long run a distant fourth among the North American professional sports leagues, befuddled with bogus...

Team India jersey logo up for sponsorship bidsmore

current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports...

MLC | What the NFL Tells Us About Consumer Behavior and Touchpointsmore

The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption -...

Under Armour boasts strong 3Q sales, revamping footwear strategymore

Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales...

Blistering speed not all it's cracked up to bemore

pretty big and uncomfortable, and some athletes were coming to me right before their races. But Vanessa Haywood, sports...

Inside Ski Maker K2's Design Processmore

To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane...

Advertising - Where Advertisers Can Connect with Athletesmore

MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...

Nike sends bad message by re-signing Vick - NFLmore

That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the...

Seats Of Goldmore

NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the...

Moore Goes From Sponsor-Free Golfer to Company Owner (Update1)more

Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S.

Motorsports Authentics losses top $20 million in 2009 - Sprint Cup Ser...more

Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine...

The North Face Snow Report 2.0 Offers Improved Snow Updates and Resort...more

The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that...

Nike likely to cut marketing budgetmore

nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports...

Rugby and Golf win IOC approval for Olympics inclusionmore

Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the...

Classic Bamboo Football Inspires Design for Sustainable Chinese Stadiu...more

Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American...

China's market for sport is growing rapidly but state controls are hol...more

China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised...

Importance of Event Marketing More Important Than Evermore

Hard economic times are leading companies to look at event marketing as a way to increase ROI.

China determined to dig up its own Tiger Woodsmore

China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa.

How CBS Sports Can Use March Madness Success to Grow - Advertising Agemore

CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their...

Should companies cut back on their sports marketing campaigns?more

Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in...

Gatorade Sales Plummetmore

Does this look like Gatorade to you? Gatorade’s volume sales fell by 13.7% in the first quarter, according to a...

Watch FIFA U-20 Hungary vs Costa Rica live streamsmore

Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica,...

Cartoon Network, NBA Plan Basketball-themed Contentmore

The partnership aims to develop long- and short-form basketball-themed content across different platforms, including...

Topic Feed: Most active content in Sports Marketing

Top Sources: Sports Marketing

  • Reuters
  • adage.com
  • New York Times
  • CNBC
  • BusinessWeek
  • asportsscribe.blogspot.com
  • myfunbox.wordpress.com
  • brandweek.com
  • clickz.com
  • BusinessWeek Online -- Brand New Day

Most Active Users in this Topic

see all contributors...

Featured White Papers

Tweets on this Topic

Post a Job

Jobs in this Topic

Director of Marketing Hycrete | Carlstadt, NJ
Posted: Sep 14
Sr. Vice President of Sales- Business & Sports Div Clubcorp-hou | Dallas, TX
Posted: Nov 11
Sr. Vice President of Sales- Business & Sports Div Columbia Tower Club | Dallas, TX
Posted: Nov 9
Bilingual Grassroots Marketing Associate Sports Endeavors | Hillsborough, NC
Posted: Oct 23
Sports Marketing Coordinator Warnaco | Los Angeles, CA
Posted: Nov 10

Report comment contains invalid characters. ()
cancel
Search Cancel