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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 2,068 news and 2,994 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

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The most active stories in this topic based on user activity.

Team India jersey logo up for sponsorship bidsmore

current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports...

Motorsports Authentics losses top $20 million in 2009 - Sprint Cup Ser...more

Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine...

Under Armour boasts strong 3Q sales, revamping footwear strategymore

Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales...

Moore Goes From Sponsor-Free Golfer to Company Owner (Update1)more

Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S.

Seats Of Goldmore

NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the...

Advertising - Where Advertisers Can Connect with Athletesmore

MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...

The North Face Snow Report 2.0 Offers Improved Snow Updates and Resort...more

The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that...

Nike sends bad message by re-signing Vick - NFLmore

That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the...

Rugby and Golf win IOC approval for Olympics inclusionmore

Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the...

Classic Bamboo Football Inspires Design for Sustainable Chinese Stadiu...more

Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American...

Nike likely to cut marketing budgetmore

nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports...

China determined to dig up its own Tiger Woodsmore

China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa.

Watch FIFA U-20 Hungary vs Costa Rica live streamsmore

Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica,...

The Best Manny Pacquiao Video Ever!!!more

Well if not the best, one of the best video…I’ve seen some great ones out there also. I do not own this vid, Props to...

China's market for sport is growing rapidly but state controls are hol...more

China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised...

History Awaits for Asiamore

The first WGC tournament, the HSBC Champions in China, speaks that golf is big in Asia and the world recognizes that...

Watch Ghana vs Brazil Fifa U-20 World Cup Live Streammore

Watch Ghana vs Brazil Fifa U-20 World Cup Live Stream Ghana vs Brazil is set for their game on October 16, 2009 1:45pm...

Oct 18 Watch Cleveland Browns vs Pittsburgh Steelers Video Streaming L...more

Watch Cleveland Browns vs Pittsburgh Steelers Video Streaming Live Game Online Score, Results and Schedule Catch the...

Oct 18 Watch New York Giants vs New Orleans Saints Video Streaming Liv...more

Watch New York Giants vs New Orleans Saints Video Streaming Live Game Online Score, Results and Schedule Catch the...

Oct 18 Watch Houston Texans vs Cincinnati Bengals Video Streaming Live...more

Watch Houston Texans vs Cincinnati Bengals Video Streaming Live Game Online Score, Results and Schedule Catch the live...

SBJ: “UFC Feeling Scrappy”more

Jon Show of the Sports Business Journal has written a great article documenting some of the UFC’s success over the past...

English FA to confirm women's Super League in 2011more

The English Football Association will today announce an eight-club women’s Super League commencing in the summer of...

Importance of Event Marketing More Important Than Evermore

Hard economic times are leading companies to look at event marketing as a way to increase ROI.

Heat ink deal with presenting sponsormore

Several NBA teams, including Miami, have recently struck deals for new revenue streams in response to the struggling...

PJ's Named 'Preferred Coffee of the New Orleans Saints' - Sponsorship ...more

NEW ORLEANS, La., Sept. 10 (SEND2PRESS NEWSWIRE) -- The next time you see the Louisiana Superdome, you may do a...

Topic Feed: Most active content in Sports Marketing

Top Sources: Sports Marketing

  • adage.com
  • New York Times
  • Reuters
  • CNBC
  • BusinessWeek
  • asportsscribe.blogspot.com
  • myfunbox.wordpress.com
  • brandweek.com
  • clickz.com
  • BusinessWeek Online -- Brand New Day

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Marketing Communications Specialist - B2B Simply Hired | Mountain View, CA
Posted: Nov 1
Director of Strategic Sales and Marketing Entercom Communications | Seattle, WA
Posted: Sep 21
Bilingual Grassroots Marketing Associate Sports Endeavors | Hillsborough, NC
Posted: Oct 23
Marketing Coordinator-Comcast SportsNet Comcast Sports Group | Chicago, IL
Posted: Oct 24
Sr. Product Marketing Manager, Yahoo! Sports Yahoo! | Sunnyvale, CA
Posted: Sep 21

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