current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports...
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine...
Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales...
Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S.
NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the...
MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...
The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that...
That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the...
Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the...
Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American...
nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports...
China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa.
Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica,...
Well if not the best, one of the best video…I’ve seen some great ones out there also. I do not own this vid, Props to...
China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised...
The first WGC tournament, the HSBC Champions in China, speaks that golf is big in Asia and the world recognizes that...
Watch Ghana vs Brazil Fifa U-20 World Cup Live Stream Ghana vs Brazil is set for their game on October 16, 2009 1:45pm...
Watch Cleveland Browns vs Pittsburgh Steelers Video Streaming Live Game Online Score, Results and Schedule Catch the...
Watch New York Giants vs New Orleans Saints Video Streaming Live Game Online Score, Results and Schedule Catch the...
Watch Houston Texans vs Cincinnati Bengals Video Streaming Live Game Online Score, Results and Schedule Catch the live...
Jon Show of the Sports Business Journal has written a great article documenting some of the UFC’s success over the past...
The English Football Association will today announce an eight-club women’s Super League commencing in the summer of...
Hard economic times are leading companies to look at event marketing as a way to increase ROI.
Several NBA teams, including Miami, have recently struck deals for new revenue streams in response to the struggling...
NEW ORLEANS, La., Sept. 10 (SEND2PRESS NEWSWIRE) -- The next time you see the Louisiana Superdome, you may do a...
Top Sources: Sports Marketing
- adage.com
- New York Times
- Reuters
- CNBC
- BusinessWeek
- asportsscribe.blogspot.com
- myfunbox.wordpress.com
- brandweek.com
- clickz.com
- BusinessWeek Online -- Brand New Day
Tweets on this Topic
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