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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 5,372 news and 476 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

Blogs

Recent blog posts on this topic.

Super Bowl Ads Cater to Boomersmore

By Guest Author Kate Forgach In days of old -- before marketers wised up -- most television advertising was targeted...

Caccioppoli Anderson Marketing Agency - Press Release'smore

Holiday Ticket Drive - purchase any ticket for any event through SportsMedia101 and a portion of the ticket sale is...

Online Sports Marketing Guy Turns Onemore

Posted in Featured I just wanted to take a moment to reflect on the first full year of the Online Sports Marketing Guy...

NCAA's Leadership Failure in Governing the Commercialization of Colleg...more

The NCAA's core purpose is to: govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate...

142 Million Reasons The NBA Is Not Fixedmore

The NBA is frequently accused of being fixed, but they have already lost $142 Million in potential revenue during the...

A Tweet Time Analysis of the Philadelphia Philliesmore

Posted in Analytics,Baseball,Social Media Last month, we suggested the best times for professional sports teams to...

NBA Conference Finals Star Power Breakdownmore

Posted in Analytics,Basketball A couple of months ago, I discussed how the NBA is devolving into MLB. Now that we have...

A Conference Call with Roger Goodell and Clark Huntmore

Posted in Events,Football,Law Today, Clark Hunt, Chairman and CEO of the Kansas City Chiefs, as well as NFL...

A Digital Sneak Peak of LIVESTRONG Sporting Parkmore

Posted in Branding,Soccer,Sponsorship Just over a month from now, soccer fans in the Heartland of America will get to...

MLB Twitter Followers and Facebook Fans by Teammore

Posted in Analytics,Baseball,Social Media Have you ever wondered how your MLB team stacks up against the competition in...

The NBA: Where Not Seeing Playoff Games on NBA TV Happensmore

Posted in Basketball,Featured,Social Media Showing playoff games on a niche network, much less elimination basketball,...

The Best Times for Professional Sports Teams to Tweetmore

I thought it was worth a closer look at tweet times, and what may be good, better, and the best times for professional...

Kumutu: Into the extreme outdoorsmore

One thing's for sure, some of your fondest memories in life can be made on such adventures. With Kumutu, you're one...

An Evening with Randall Brown, Digital Director at Gatorademore

Posted in Branding,Social Media,Sponsorship Tonight I had a special opportunity to hear from Randall Brown, Director of...

What Online Sports Marketers Can Learn From Herm Edwardsmore

Posted in Email,Social Media You may be wondering what ESPN analyst, and former NFL Head Coach, Herm Edwards, can...

Announcing MLB Opening Day Twitter Eventmore

Posted in Baseball,Events,Social Media In celebration of MLB Opening Day 2011, I thought it would be fun for online...

Marquette Coach Buzz Williams Uses Analytics to Reach Sweet Sixteenmore

Posted in Analytics,Basketball The NCAA Tourney’s Sweet Sixteen tips off tonight featuring many of basketball history’s...

A Random Walk Down March Madness Bracket Streetmore

Posted in Analytics,Basketball,Funny Feeling down about your March Madness bracket picks? Read how you may have been...

MLS First Kick 2011 Email Promotion Reviewmore

Posted in Email,Soccer,Social Media,Sponsorship Today I received a fresh email promotion from MLS promoting First Kick...

When Did The NBA Become MLB?more

Posted in Baseball,Basketball,Economics I have always believed that no league is better at determining a true champion...

24/7 News - The Trend Explorer and Forecastermore

The 24/7 News is all about Trends, Explorer Trends and Forecasting it 24/7.

LIVESTRONG and Sporting KC Revolutionize Sports Business Againmore

Posted in Cause,Economics,Soccer,Sponsorship Today, Sporting Kansas City revealed that their $200 million stadium...

CRICKET WORLDCUP 2011 : Cricketmore

In today's busy life even though we love cricket we don't have time to watch all the cricket matches and sometimes we...

My Vedika: Imported from Detroitmore

How Messi Messed Up while using his sports apparel:more

Frequently cited as the world's best contemporary player, Leo Messi had done a violation last Jan 22 just because he...

Top Sources: Sports Marketing

  • asportsscribe.blogspot.com
  • osmguy.com
  • BusinessWeek Online -- Brand New Day
  • techdirt.com
  • PR.com Press Releases
  • Online Sports Marketing Guy
  • sobabyboomer.com
  • vanityofvanities-thevanityoflife.blogspot.com
  • coachingtip.com
  • brandchannel.com

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