By Guest Author Kate Forgach In days of old -- before marketers wised up -- most television advertising was targeted...
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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Blogs
Recent blog posts on this topic.
Holiday Ticket Drive - purchase any ticket for any event through SportsMedia101 and a portion of the ticket sale is...
Posted in Featured I just wanted to take a moment to reflect on the first full year of the Online Sports Marketing Guy...
The NCAA's core purpose is to: govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate...
The NBA is frequently accused of being fixed, but they have already lost $142 Million in potential revenue during the...
Posted in Analytics,Baseball,Social Media Last month, we suggested the best times for professional sports teams to...
Posted in Analytics,Basketball A couple of months ago, I discussed how the NBA is devolving into MLB. Now that we have...
Posted in Events,Football,Law Today, Clark Hunt, Chairman and CEO of the Kansas City Chiefs, as well as NFL...
Posted in Branding,Soccer,Sponsorship Just over a month from now, soccer fans in the Heartland of America will get to...
Posted in Analytics,Baseball,Social Media Have you ever wondered how your MLB team stacks up against the competition in...
Posted in Basketball,Featured,Social Media Showing playoff games on a niche network, much less elimination basketball,...
I thought it was worth a closer look at tweet times, and what may be good, better, and the best times for professional...
One thing's for sure, some of your fondest memories in life can be made on such adventures. With Kumutu, you're one...
Posted in Branding,Social Media,Sponsorship Tonight I had a special opportunity to hear from Randall Brown, Director of...
Posted in Email,Social Media You may be wondering what ESPN analyst, and former NFL Head Coach, Herm Edwards, can...
Posted in Baseball,Events,Social Media In celebration of MLB Opening Day 2011, I thought it would be fun for online...
Posted in Analytics,Basketball The NCAA Tourney’s Sweet Sixteen tips off tonight featuring many of basketball history’s...
Posted in Analytics,Basketball,Funny Feeling down about your March Madness bracket picks? Read how you may have been...
Posted in Email,Soccer,Social Media,Sponsorship Today I received a fresh email promotion from MLS promoting First Kick...
Posted in Baseball,Basketball,Economics I have always believed that no league is better at determining a true champion...
The 24/7 News is all about Trends, Explorer Trends and Forecasting it 24/7.
Posted in Cause,Economics,Soccer,Sponsorship Today, Sporting Kansas City revealed that their $200 million stadium...
In today's busy life even though we love cricket we don't have time to watch all the cricket matches and sometimes we...
Frequently cited as the world's best contemporary player, Leo Messi had done a violation last Jan 22 just because he...
Top Sources: Sports Marketing
- asportsscribe.blogspot.com
- osmguy.com
- BusinessWeek Online -- Brand New Day
- techdirt.com
- PR.com Press Releases
- Online Sports Marketing Guy
- sobabyboomer.com
- vanityofvanities-thevanityoflife.blogspot.com
- coachingtip.com
- brandchannel.com
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