Sports Marketing - Business Exchange Most Active Articles 2009-11-24T01:40:59.234-05:00 Business Exchange Business_Exchange@businessweek.com urn:com:businessweek:bx:topic:most-active:sports-marketing BX Administrator bwadmin U.S. sports to social media: show me the money! urn:com:businessweek:bx:article:13060817931976448936-a0c07d953121943e52c1799ddecadf32 2009-11-18T15:35:20.821-05:00 U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing to create accounts on Facebook, MySpace and Twitter for fans. Those social networks help businesses in the... U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing to create accounts on Facebook, MySpace and Twitter for fans. Those social networks help businesses in the... Reuters http://www.reuters.com/article/ousivMolt/idUSTRE5AH4ZZ20091118 Ron Casalotti rcasalotti055 26 24 0 2 Whoa, Captain Morgan in the end zone urn:com:businessweek:bx:article:50175688959177821-3a7ecbc9384bb26044ee301961e39998 2009-11-17T11:06:49.294-05:00 It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free advertising during Sunday afternoon games by getting NFL players to strike a Captain Morgan pose after scoring a touchdown,... It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free advertising during Sunday afternoon games by getting NFL players to strike a Captain Morgan pose after scoring a touchdown,... medialifemagazine.com http://www.medialifemagazine.com/artman2/publish/Out_of_Home_19/Whoa_Captain_Morgan_in_the_end_zone_OOH.asp Lauren Young lyoung404 37 36 0 1 The Business Of Hockey urn:com:businessweek:bx:article:11093455739131187898-170da1ff6ae38a618e9e1afad6a3e849 2009-11-14T00:07:44.674-05:00 The NHL has long run a distant fourth among the North American professional sports leagues, befuddled with bogus investors (John Spano, William "Boots" Del Biaggio), rogue raiders (Jim Balsillie), television ratings you need a microscope to see and... The NHL has long run a distant fourth among the North American professional sports leagues, befuddled with bogus investors (John Spano, William "Boots" Del Biaggio), rogue raiders (Jim Balsillie), television ratings you need a microscope to see and... Forbes.com http://www.forbes.com/2009/11/11/nhl-team-values-business-sports-hockey-values-09-intro.html Marcus Cheng mcheng870 59 58 0 1 Team India jersey logo up for sponsorship bids urn:com:businessweek:bx:article:10033826203930341218-0c31cd139c6199a559f2e9b4e09e56c0 2009-11-03T23:49:00.000-05:00 current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports marketing expert told TOI on Tuesday. Apart from Sahara, some of the prominent bidders four years ago were Idea, Hero Honda, Reliance and current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports marketing expert told TOI on Tuesday. Apart from Sahara, some of the prominent bidders four years ago were Idea, Hero Honda, Reliance and Economictimes http://c.moreover.com/click/here.pl?r2309988610&f=9791 135 135 0 0 MLC | What the NFL Tells Us About Consumer Behavior and Touchpoints urn:com:businessweek:bx:article:10603183498663031506-2799a6dede2c9cad64b8870df13ec416 2009-11-17T13:45:13.062-05:00 The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption - even the NFL and MLB aren't immune. To turn these temporary shifts into long-term loyalty, marketers need to fast-cycle changes to the touchpoint mix that best create emotional connections with consumers. The recession has brought unprecedented volatility to consumer behaviors, and similar shifts in media consumption - even the NFL and MLB aren't immune. To turn these temporary shifts into long-term loyalty, marketers need to fast-cycle changes to the touchpoint mix that best create emotional connections with consumers. mlcwideangle.exbdblogs.com http://mlcwideangle.exbdblogs.com/2009/11/17/what-the-nfl-tells-us-about-consumer-behavior-and-touchpoints/ Marketing Leadership Council tkoopersmith354 11 11 0 0 Under Armour boasts strong 3Q sales, revamping footwear strategy urn:com:businessweek:bx:article:3261290867065630995-3d46c7c8fde7e4d8ea67c4b9bf113d11 2009-10-30T17:28:45.823-04:00 Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales of its sports apparel and shoes. But the company plans next year to tap the brakes on its footwear growth — a category executives... Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales of its sports apparel and shoes. But the company plans next year to tap the brakes on its footwear growth — a category executives... baltimore.bizjournals.com http://baltimore.bizjournals.com/baltimore/stories/2009/10/26/daily16.html Geoff Gloeckler ggloeckler235 146 146 0 0 Blistering speed not all it's cracked up to be urn:com:businessweek:bx:article:1941958366976872346-bf6043e9ee6cee81e85319c08dc706ae 2009-11-18T01:26:00.000-05:00 pretty big and uncomfortable, and some athletes were coming to me right before their races. But Vanessa Haywood, sports marketing manager for Speedo Canada, pointed out that the suits are about to become extinct, anyway. Starting in 2010, FINA has ruled pretty big and uncomfortable, and some athletes were coming to me right before their races. But Vanessa Haywood, sports marketing manager for Speedo Canada, pointed out that the suits are about to become extinct, anyway. Starting in 2010, FINA has ruled Globe and Mail http://c.moreover.com/click/here.pl?r2341696146&f=9791 17 17 0 0 Advertising - Where Advertisers Can Connect with Athletes urn:com:businessweek:bx:article:18314140071851470266-d5d0d8ece0952d6e142c4b11409f0115 2009-10-19T10:50:58.730-04:00 MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their rosters of jocks peddling products to proven performers with national — or international — profiles like LeBron James, Tiger Woods,... MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their rosters of jocks peddling products to proven performers with national — or international — profiles like LeBron James, Tiger Woods,... New York Times http://www.nytimes.com/2009/10/19/business/media/19adcol.html?_r=1&ref=technology Jenn LaRocco jlarocco496 79 78 0 1 Inside Ski Maker K2's Design Process urn:com:businessweek:bx:article:508588804526337929-8717047eb0cebff6c1b462db12e336aa 2009-11-09T17:56:08.250-05:00 To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world's most talented and colorful extreme skiers before his death in a ski accident last March, McConkey... To understand the design process at K2, the largest seller of skis in the U.S., consider its relationship with Shane McConkey. One of the world's most talented and colorful extreme skiers before his death in a ski accident last March, McConkey... BusinessWeek http://www.businessweek.com/innovate/content/nov2009/id2009119_067359.htm Michael Arndt marndt561 19 19 0 0 Nike sends bad message by re-signing Vick - NFL urn:com:businessweek:bx:article:703361905945328780-34f5f41e2c7a07d38d5752a6c0a34b55 2009-10-08T12:28:04.078-04:00 That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the sports endorsement mecca suspended its contractual ties with the quarterback. The message was unambiguous. Vick’s indictment on... That’s what Nike spokesman Dean Stoyer said about Michael Vick(notes) a little more than two years ago, on the day the sports endorsement mecca suspended its contractual ties with the quarterback. The message was unambiguous. Vick’s indictment on... sports.yahoo.com http://sports.yahoo.com/nfl/news?slug=cr-vicknike093009&prov=yhoo&type=lgns Pierre Yanni pyanni081 75 74 0 1 Seats Of Gold urn:com:businessweek:bx:article:2558159545625409087-9ee7795b35c82b1df7f0c606658ef9dc 2009-10-30T17:25:02.652-04:00 NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the home plate of Yankee Stadium. Actually, that's a lie. I didn't tip him. Why should I? He gets to be in the presence of me and my... NEW YORK -- I am a man of the people, which is why I generously tipped the guy who shined my shoes in a suite near the home plate of Yankee Stadium. Actually, that's a lie. I didn't tip him. Why should I? He gets to be in the presence of me and my... sports.espn.go.com http://sports.espn.go.com/espn/eticket/story?page=091005yankeestickets Geoff Gloeckler ggloeckler235 26 26 0 0 Moore Goes From Sponsor-Free Golfer to Company Owner (Update1) urn:com:businessweek:bx:article:12392296999418310096-99050ad5a3a69e9f8da211e3ee0011c3 2009-11-05T16:30:18.395-05:00 Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S. PGA Tour without a club-endorsement contract: He is becoming part owner in Scratch Golf. The Chattanooga, Tennessee-based custom... Nov. 5 (Bloomberg) -- Ryan Moore is taking a new approach to golf sponsorships after playing last season on the U.S. PGA Tour without a club-endorsement contract: He is becoming part owner in Scratch Golf. The Chattanooga, Tennessee-based custom... bloomberg.com http://www.bloomberg.com/apps/news?pid=20601079&sid=aRIxaicLk0ow Geoff Gloeckler ggloeckler235 12 12 0 0 Motorsports Authentics losses top $20 million in 2009 - Sprint Cup Series | NASCAR Racing News urn:com:businessweek:bx:article:9568033461319849159-9b1f5354bf62134c0e7cb1c8021c9793 2009-11-05T16:23:13.372-05:00 Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine months of 2009, Speedway Motorsports Inc. reported in a filing with the Securities and Exchange Commission today. SMI owns half of... Motorsports Authentics, the primary provider of NASCAR-related merchandise, has lost $20.1 million in the first nine months of 2009, Speedway Motorsports Inc. reported in a filing with the Securities and Exchange Commission today. SMI owns half of... scenedaily.com http://www.scenedaily.com/news/articles/sprintcupseries/Motorsports_Authentics_losses_top_20_million_in_2009.html Geoff Gloeckler ggloeckler235 10 10 0 0 The North Face Snow Report 2.0 Offers Improved Snow Updates and Resort Information urn:com:businessweek:bx:article:2470056303554791772-ca09b7c6e6bb0e6a0bf69b37b423486c 2009-10-28T10:26:13.153-04:00 The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that aggregates resort-specific Twitter updates and weather and snow condition feeds. The North Face has launched Snow Report 2.0, a free iPhone weather application for skiers and snowboarders that aggregates resort-specific Twitter updates and weather and snow condition feeds. Reuters http://www.reuters.com/article/pressRelease/idUS227737+27-Oct-2009+PRN20091027 Ronald Mina rmina410 13 13 0 0 Nike likely to cut marketing budget urn:com:businessweek:bx:article:941608473375198771-e26e089202012521b13e31945929f68f 2009-02-15T02:04:00.000-05:00 nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports marketing contracts, advertising and brand marketing, to ensure we're spending resources wisely and focusing on the business nothing is sacred. 'As part of restructuring our business, we're analyzing all aspects of our costs, including sports marketing contracts, advertising and brand marketing, to ensure we're spending resources wisely and focusing on the business Reuters http://c.moreover.com/click/here.pl?r1822265515&f=9791 198 197 1 0 Rugby and Golf win IOC approval for Olympics inclusion urn:com:businessweek:bx:article:8408629394416485814-ad725047f18633e6a5f1d5231b9abb55 2009-10-12T20:47:53.771-04:00 Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the approval of the International Olympic Committee in a vote today. Golf and rugby sevens will both be on the programme for the 2016 and 2020 Summer Olympic Games, after winning the approval of the International Olympic Committee in a vote today. sportbusiness.com http://www.sportbusiness.com/news/170676/rugby-and-golf-win-ioc-approval-for-olympics-inclusion?utm_source=sbinsl&utm_medium=email&utm_campaign=oct09 Marcus Cheng mcheng870 11 10 0 1 Classic Bamboo Football Inspires Design for Sustainable Chinese Stadium | Sustainability urn:com:businessweek:bx:article:1689697943160675746-0ef9519f516e9be2670ea9eb8a6e7144 2009-10-19T23:02:32.789-04:00 Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American Airlines Arena, and the EPA-approved New Meadowlands Stadium. Now architecture firm UNStudio is bringing green sports to China with the... Sustainable stadiums are one of the biggest trends in sports--we've recently seen Miami's LEED-certified American Airlines Arena, and the EPA-approved New Meadowlands Stadium. Now architecture firm UNStudio is bringing green sports to China with the... fastcompany.com http://www.fastcompany.com/blog/ariel-schwartz/sustainability/sustainable-chinese-football-stadium-inspired-bamboo Marcus Cheng mcheng870 7 6 0 1 China's market for sport is growing rapidly but state controls are holding back potential urn:com:businessweek:bx:article:13830723621621723751-7b6d982d7e9cd90ccb63d496f6ad2c5d 2009-10-05T07:35:42.852-04:00 China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised and globalised many of its industries, sport has remained largely sheltered from commercialisation. But since Beijing was awarded... China's market for sport is growing rapidly but state controls are holding back potential Though China has liberalised and globalised many of its industries, sport has remained largely sheltered from commercialisation. But since Beijing was awarded... golfbusinesswire.com http://www.golfbusinesswire.com/story/207176/ Bruce Einhorn beinhorn468 11 10 0 1 Importance of Event Marketing More Important Than Ever urn:com:businessweek:bx:article:14582800602757619044-b8a731b029f260d5bc653ad4fcbcfbba 2009-02-24T16:23:05.848-05:00 Hard economic times are leading companies to look at event marketing as a way to increase ROI. Hard economic times are leading companies to look at event marketing as a way to increase ROI. brandweek.com http://www.brandweek.com/bw/content_display/news-and-features/editors-pick/e3id86b3c6480b9377fed428a908708a49d Todd Rahr trahr452 94 92 2 0 China determined to dig up its own Tiger Woods urn:com:businessweek:bx:article:18125675344715006803-44b563df44a71e539ab6f8effe0b0662 2009-10-05T07:21:54.303-04:00 China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa. Faced with the eye-catching achievements of these neighbors of China, the country's golf chief is determined to develop a local hero in a bid to give the sport a shot in the arm. China Daily: South Korea has produced PGA Championship winner Yang Yong-eun and Japan boasts rising star Ryo Ishikawa. Faced with the eye-catching achievements of these neighbors of China, the country's golf chief is determined to develop a local hero in a bid to give the sport a shot in the arm. chinadaily.com.cn http://www.chinadaily.com.cn/sports/2009-09/30/content_8755150.htm Bruce Einhorn beinhorn468 4 3 0 1 How CBS Sports Can Use March Madness Success to Grow - Advertising Age urn:com:businessweek:bx:article:11766230686797390332-c938af3a2b2232fcf318bfef654e036f 2009-03-12T13:00:49.658-04:00 CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their computers at cbssports.com, has become a huge hit in just six short years and added a digital layer to the cultural phenomenon known as March Madness. CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their computers at cbssports.com, has become a huge hit in just six short years and added a digital layer to the cultural phenomenon known as March Madness. adage.com http://adage.com/digital/article?article_id=135186 Gabriel Untal guntal468 80 80 0 0 Should companies cut back on their sports marketing campaigns? urn:com:businessweek:bx:article:14064000778679819959-4c0f7217d4a6c66b400092487b467a8a 2009-02-21T22:05:20.090-05:00 Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in the current economic climate. Should companies - especially those who are assisted by TARP funds or have incurred massive losses - trim their sports marketing efforts to avoid potential public relations controversies or ride out the storm? Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in the current economic climate. Should companies - especially those who are assisted by TARP funds or have incurred massive losses - trim their sports marketing efforts to avoid potential public relations controversies or ride out the storm? asportsscribe.blogspot.com http://asportsscribe.blogspot.com/2009/02/fraudulent.html Jason Clinkscales jclinkscales271 84 82 1 1 Gatorade Sales Plummet urn:com:businessweek:bx:article:9735298594214714615-988dd1b6f8e716e8866d6371e8507de3 2009-04-27T10:29:50.441-04:00 Does this look like Gatorade to you? Gatorade’s volume sales fell by 13.7% in the first quarter, according to a Beverage Digest report out today , and some blame the new bottle design. The idea is that the new design, on most store shelves since... Does this look like Gatorade to you? Gatorade’s volume sales fell by 13.7% in the first quarter, according to a Beverage Digest report out today , and some blame the new bottle design. The idea is that the new design, on most store shelves since... BusinessWeek Online -- Brand New Day http://www.businessweek.com/the_thread/brandnewday/archives/2009/04/gatorade_sales.html Burt Helm bhelm168 54 54 0 0 Cartoon Network, NBA Plan Basketball-themed Content urn:com:businessweek:bx:article:3837470819073572291-7af2fdd0195517c97ee41daa04ccc736 2009-03-24T02:40:23.478-04:00 The partnership aims to develop long- and short-form basketball-themed content across different platforms, including online, mobile, VOD, and on-air. To coincide with the NBA season tip-off in fall 2009, Cartoon Network is developing the short-form... The partnership aims to develop long- and short-form basketball-themed content across different platforms, including online, mobile, VOD, and on-air. To coincide with the NBA season tip-off in fall 2009, Cartoon Network is developing the short-form... myfunbox.wordpress.com http://myfunbox.wordpress.com/2009/03/24/cartoon-network-nba-plan-basketball-themed-content/ Rakesh Raman rraman103 61 60 0 1 Watch FIFA U-20 Hungary vs Costa Rica live streams urn:com:businessweek:bx:article:17017662573603548666-b53abc251991388d6f2154cb1ed69eb0 2009-10-15T22:42:22.611-04:00 Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica, under FIFA U-20 World Cup. The game is schedule on October 16, 2009 (US/Eastern) time, and it will be broadcast live through this... Watch FIFA U-20 World Cup Hungary vs Costa Rica live streams All is set now for the battle of Hungary vs Costa Rica, under FIFA U-20 World Cup. The game is schedule on October 16, 2009 (US/Eastern) time, and it will be broadcast live through this... all-sports-live-stream.blogspot.com http://all-sports-live-stream.blogspot.com/2009/10/watch-fifa-u-20-hungary-vs-costa-rica.html mma fights mfights730 4 4 0 0