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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 2,131 news and 3,088 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

News

Recent news on this topic.

CORRECTION: Correctionsmore

corrections@washpost.com. Call 202-334-6000, and ask to be connected to the desk involved -- National, Foreign, Metro,...

All Stars Helping Kids to Honor Basketball Hall of Famer and Trailblaz...more

the first woman to receive the award, which will be given out as part of the third annual Sports, Business and...

Cubs' next major hire: marketing gurumore

Wally Hayward said to know both sides of business Sports marketing and sponsorship guru Wally Hayward's schedule was...

The Inquirer's coverage of the Three Mile Island nuclear incident in 1...more

This content requires the Adobe Flash Player and a browser with JavaScript enabled. Get Flash CURRENTLY SHOWING ON...

Wasserman family valuesmore

Casey Wasserman, 30, has already made a name for himself in sports business, civic and philanthropy circles.

Interest in tickets for Industry's NFL stadium plan high [San Bernardi...more

in Pasadena or the Los Angeles Memorial Coliseum waiting for construction on the Industry stadium to be completed.

Fox Sports Detroit site among larger soft-launch of FSN's revamped onl...more

with features being added and tested, said FSN vice president/public relations Chris Bellitti in an interview reported...

OneAsia hires WSGmore

has announced the appointment of World Sport Group (WSG) as its global marketing and media partner. WSG, a sports...

Beverage Plus Announces Its NASCAR Stock Car Sponsorships at Homestead...more

Baker Curb Racing, Mike Harmon Racing and JD Motorsports and the expertise provided by Mobile Marketing and Wide-Open...

Hail Flutiemore

generation.' That's what happens when you match an appealing quarterback from a Northeastern school with an expanding...

M&M'S(R) Inks Deal With NASCAR Hall of Fame(TM) to Feature Its Mos...more

thank you' to all the fans for their year round colorfulness,' said Suzanne Beaudoin, vice president, Sponsorships and...

Victoria's Secret's annual showmore

Heidi Klum and her post-baby body led the parade at the annual Victoria's Secret fashion show, which returned to New...

Henry Brand Unhurt by Handballmore

prowess going forward, I don't see it impacting him meaningfully," says Tim Crow, chief executive of sports...

Everyone's on the clockmore

you undertook the process in the first place,' said David Carter, the executive director of Southern California's...

A Checkered Future for Nascar?more

103 deals worth more than $13 billion in sports and other urban infrastructure projects. He is also the sports business...

NHL Bags The Coyotesmore

Cruising (0 sec.) F's popularity is unlikely to be affected by NASCAR's growing global audience, says sports marketing...

Testing Times for Traditional Cricketmore

forms, the TV coverage migrates, clearly the sponsors and corporate hospitality do that,' says Simon Chadwick,...

U.S. sports to social media: show me the money!more

U.S. sports leagues, corporate sponsors and media companies can score big points by using social media and are racing...

Blistering speed not all it's cracked up to bemore

pretty big and uncomfortable, and some athletes were coming to me right before their races. But Vanessa Haywood, sports...

Field of potential Coyotes owners looks pretty thinmore

from Kevin Compton, a Silicon Valley venture capitalist and co-owner of the San Jose Sharks. Compton told the Sports...

NM Marketing Communications Expands Its Online Services for B2B Client...more

in 1999, NM Marketing Communications is a Chicago-area B2B agency specializing in industrial, professional services,...

Airlines Add 'Super Bowl' Taxmore

CNBC Sports Business Reporter If you've been dreaming about heading down to Miami in February, crossing your fingers...

Field of potential owners looks thinmore

from Kevin Compton, a Silicon Valley venture capitalist and co-owner of the San Jose Sharks. Compton told the Sports...

Whoa, Captain Morgan in the end zonemore

It was a brilliant plan, and no less brilliant for being sacked almost immediately by the NFL. The idea: Hustle up free...

Skyline QB Jake Heaps wins Player of the Week awardmore

The U.S. Army All-American Bowl and its related events are owned by SportsLink, a New Jersey based sports marketing and...

Top Sources: Sports Marketing

  • Reuters
  • adage.com
  • New York Times
  • CNBC
  • BusinessWeek
  • myfunbox.wordpress.com
  • brandweek.com
  • clickz.com
  • Forbes.com
  • International Herald Tribune

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Sr. Vice President of Sales- Business & Sports Div Clubcorp-hou | Dallas, TX
Posted: Nov 11
Sr. Vice President of Sales- Business & Sports Div Columbia Tower Club | Dallas, TX
Posted: Nov 9
Sports Information Director George Washington University | Washington, DC
Posted: Nov 12
Brand & Consumer Marketing Nike - Dallas | Dallas, TX
Posted: Nov 13
Marketing Firm Seeks Retail / Restaurant / Customer Service Exp! Sports Marketing | Sherman Oaks, CA
Posted: Nov 19

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