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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 5,467 news and 483 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

News

Recent news on this topic.

SportsBiz: U.S. Open's big tent bonanzamore

golf is as conducive to business development as any sport we've seen," said David Carter, principal of the Sports...

SportsWatch: Tiger Woods returns as U.S. Open seeks to spark golf's fo...more

golf is certainly one of the last things to be cut by the avid golfer,' said Rick Horrow, sports business analyst and...

NBA Sweats The Details With Right Guardmore

finals on ABC. Financial terms were not disclosed. Many parts of the deal were unveiled by Terry Lefton, Sports...

People: Teitler's Tune At Steiner: Thanks For The Memorabiliamore

to meet great athletes in person,' said Teitler. 'But I'm also excited about the challenge of building Steiner Sports'...

Money in the Roughmore

homes could tune into the P.G.A. Tour in 1994, 500 million households can watch todayand the growth of sports marketing.

Q&A: Everlast President Adam Geilsermore

licenses in more than 100 countries. But in 2000 we realized we had lost the core of our sports marketing authenticity...

Hawks' salute was the Wright movemore

the things it knew to express appreciation. As he squirmed in an on-stage chair, Wright was saluted by sports, business...

Tim Donaghy's claims of NBA fixing are met with doubtsmore

the league, then, well, you know ... .' Paul Swangard, managing director of the University of Oregon's Warsaw Sports...

Hospitality tents a bonanzamore

golf is as conducive to business development as any sport we've seen," said David Carter, principal of the Sports...

Michael Payne joins Board of Directorsmore

the Board of Directors of Kangaroo Media. Mr. Payne has had an accomplished and distinguished career in the sports...

TNS Media Intelligence Reports U.S. Advertising Expenditures Increased...more

including the tracking of advertising expenditures and advertising creative, as well as news and social media...

Warner Home Video Brings Emmy(R) Award Winning Tiny Toon Adventures Se...more

both original, funny, refreshing and ahead of their time,' said Amit Desai, WHV Vice President, Family, Animation and...

Global Entertainment Corporation and Arena Racing USA Forge Master Lic...more

relationship,' stated Bob Keane, chief executive officer of Arena Racing USA. 'We are excited about having an...

JD chain gives itself a sporting chancemore

nations failed to qualify for the Euro 2008 championships, which began on Saturday.The group has also boosted its...

Centerplate to Serve University of Alabama Athleticsmore

the Stamford, Connecticut-based entertainment hospitality company, announced today that it has entered into an...

Sponsors Bet Big on Euro Soccer Seriesmore

name of the game. 'Sponsors are looking for genuine interaction with audiences,' says Andy Sutherden, managing director...

Luxury brands get glamour kick from Euro Cupmore

people follow football in Europe alone, according to Sport + Markt, a research and consultancy company in international...

Cellular South is Title Sponsor For NBA Preseason Gamemore

played at the University of South Alabama's Blue Ridge Sports & Entertainment, a Winchester, Va.-based event...

Soccer provides right pitch for luxury goodsmore

million people follow soccer in Europe, according to Sport + Markt, a research and consultancy company in international...

Euro 2008: Glamour on and off the pitchmore

people follow soccer in Europe alone, according to Sport + Markt, a research and consultancy company in international...

Big Brown And The Ad FedEx Should Runmore

But if I'm controlling sports marketing at Federal Express , Now, I wouldn't have any rights to run a photo of the...

Sponsors Bet Big on Euro Soccer Seriesmore

name of the game. 'Sponsors are looking for genuine interaction with audiences,' says Andy Sutherden, managing director...

Red Bull storms into Francemore

extreme sports and auto racing. Red Bull spends about €300 million, or about $472 million, a year on sports marketing,...

Euro 2008: A boon for glamourmore

people follow soccer in Europe alone, according to Sport + Markt, a research and consultancy company in international...

FEATURE-From WAGs to watches: luxury's soccer pitchmore

people follow football in Europe alone, according to Sport + Markt, a research and consultancy company in international...

Top Sources: Sports Marketing

  • newjerseynewsroom.com
  • examiner.com
  • sportbusiness.com
  • ramanmedianetwork.com
  • Forbes.com
  • BusinessWeek
  • Reuters
  • brandweek.com
  • New York Times
  • CNBC

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Sports or Spine needed All-star Recruiting | Iowa
Posted: Feb 29
Family Practice-Sports Medicine - Physician California Physician Opportunities | San Fernando, CA
Posted: May 18
Sports-minded Individuals: Entry level sales/marketing Raseri | Toledo, OH
Posted: May 25
Product Marketing Manager - AG / Power Sports Carlisle Transportation Products | Franklin, TN
Posted: May 14
Brand Specialist, Team Sports Amazon.com | Seattle, WA
Posted: May 25

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