BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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The Innovation for Endurance program by Nissan and media company Rodale Inc. connects with active lifestyle enthusiasts...
were able to enjoy any return on the money being spent to stage the event. Robert Boland, a sports business professor...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM And so the National Football League lockout has become a version of the People's...
American television networks such as CBS, NBC, ABC and FOX have been called to task by union officials for not...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS There is an old television industry joke...
News about the Vancouver Canucks of the NHL.
While the equipment may have changed, the rules of the game are still the same.
National Basketball Association (NBA) superstar LeBron James has acquired a minority stake in Barclays Premier League...
Sport continues to deliver countless opportunities for brands and properties to demonstrate their caring credentials as...
MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...
Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in...
At the Beijing Olympics, the 4 x 100m relay was won by the Russian team in 42 seconds – apologies for not being much...
The contest, called “Tee Off with Diablo Octane and Justin Timberlake,” will unfold during the lead-up to Father’s Day,...
The Association of Tennis Professionals (ATP) has announced that the prize fund for the professional circuit of men’s...
The threat of strike action for the opening of the new Serie A season has increased after the Italian Football League...
The Spanish Footballers’ Association (AFE) has announced that players from the top two divisions are set to strike for...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS It probably was not a good Friday for Jayson...
The seedy business of youth basketball—and the middle-aged moguls who run it.
You could infer that Dunkin' Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently...
I thought tough guys flexed their muscles. Not their Twitter accounts. The new rage among athletes seems to be typing...
There are a lot of problems associated with gambling. . . but there are benefits that can be derived, too.
The location of this year's Super Bowl, Arlington, Texas just west of Dallas, provides an eye opening look at the...
CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their...
Top Sources: Sports Marketing
- newjerseynewsroom.com
- examiner.com
- sportbusiness.com
- ramanmedianetwork.com
- Forbes.com
- BusinessWeek
- Reuters
- brandweek.com
- New York Times
- CNBC
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