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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 5,467 news and 483 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Baseball Writers’ vote for 2012 Hall of Fame class is a conflict of in...more

BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS

Ryan Hall Joins Nissan Innovation Marathonmore

The Innovation for Endurance program by Nissan and media company Rodale Inc. connects with active lifestyle enthusiasts...

Super Bowl hosts not deterred by NFL lockoutmore

were able to enjoy any return on the money being spent to stage the event. Robert Boland, a sports business professor...

Fans don't matter in sports | Professional | NewJerseyNewsroom.commore

BY EVAN WEINER NEWJERSEYNEWSROOM. COM And so the National Football League lockout has become a version of the People's...

Labor, the NFL lockout and American network TV - National Business of ...more

American television networks such as CBS, NBC, ABC and FOX have been called to task by union officials for not...

NBA Lockout: Bryant Gumbel is wrong about David Stern being a racist |...more

BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS There is an old television industry joke...

Study says second NHL team in Vancouver more profitable than many curr...more

News about the Vancouver Canucks of the NHL.

Striking Out: Professional Athletes and All That Social Media Hypemore

While the equipment may have changed, the rules of the game are still the same.

NBA legend snaps up stake in Liverpoolmore

National Basketball Association (NBA) superstar LeBron James has acquired a minority stake in Barclays Premier League...

Where sport, brands and the social sector meet: The Sport and Social R...more

Sport continues to deliver countless opportunities for brands and properties to demonstrate their caring credentials as...

Advertising - Where Advertisers Can Connect with Athletesmore

MARKETERS have been playing a new, more cautious game when it comes to signing athletes as endorsers, winnowing their...

Should companies cut back on their sports marketing campaigns?more

Just as several companies embroiled with financial scandals earlier this decade, a similar scenario plays itself out in...

Innovation Racemore

At the Beijing Olympics, the 4 x 100m relay was won by the Russian team in 42 seconds – apologies for not being much...

Callaway, Justin Timberlake Launch Facebook Contestmore

The contest, called “Tee Off with Diablo Octane and Justin Timberlake,” will unfold during the lead-up to Father’s Day,...

ATP announces prize fund increase on World Tourmore

The Association of Tennis Professionals (ATP) has announced that the prize fund for the professional circuit of men’s...

Serie A strike threat looms large in Italymore

The threat of strike action for the opening of the new Serie A season has increased after the Italian Football League...

Spanish league players outline strike actionmore

The Spanish Footballers’ Association (AFE) has announced that players from the top two divisions are set to strike for...

Barry Bonds and Ryan Braun stories cap off bad week for sports journal...more

BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS It probably was not a good Friday for Jayson...

Basketball's Million Dollar Babiesmore

The seedy business of youth basketball—and the middle-aged moguls who run it.

Dunkin' Donuts Ups its Game with the Boston Celtics: Q&Amore

You could infer that Dunkin' Donuts is a sports fanatic. It has sponsorships with a number of sports teams and recently...

Yo, Athletes: Twitter! Truly can b Bad 4 u!more

I thought tough guys flexed their muscles. Not their Twitter accounts. The new rage among athletes seems to be typing...

Sports authority OK'd to lure major eventsmore

Opinion: Pro-sports gambling no sure bet heremore

There are a lot of problems associated with gambling. . . but there are benefits that can be derived, too.

Dallas is the epicenter of NFL history - National Business of Sportsmore

The location of this year's Super Bowl, Arlington, Texas just west of Dallas, provides an eye opening look at the...

How CBS Sports Can Use March Madness Success to Grow - Advertising Agemore

CBS's March Madness on Demand, which allows users to watch every game of the NCAA men's basketball tournament on their...

Topic Feed: Most active content in Sports Marketing

Top Sources: Sports Marketing

  • newjerseynewsroom.com
  • examiner.com
  • sportbusiness.com
  • ramanmedianetwork.com
  • Forbes.com
  • BusinessWeek
  • Reuters
  • brandweek.com
  • New York Times
  • CNBC

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Sports or Spine needed All-star Recruiting | Iowa
Posted: Feb 29
Family Practice-Sports Medicine - Physician California Physician Opportunities | San Fernando, CA
Posted: May 18
Sports-minded Individuals: Entry level sales/marketing Raseri | Toledo, OH
Posted: May 25
Product Marketing Manager - AG / Power Sports Carlisle Transportation Products | Franklin, TN
Posted: May 14
Brand Specialist, Team Sports Amazon.com | Seattle, WA
Posted: May 25

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