The Formula One star won the coveted Drivers' Championship by a whisker. His already powerful marketability is now...
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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Organisers of Singapore’s Formula One Grand Prix have enlisted top international music stars including Beyonce Knowles,...
103 deals worth more than $13 billion in sports and other urban infrastructure projects. He is also the sports business...
I hope everyone enjoyed those Coors light commercials featuring some old NFL coaching footage and some Coors Light...
The Sports Business Journal is reporting on MLS first quarter merchandise sales.
The first WGC tournament, the HSBC Champions in China, speaks that golf is big in Asia and the world recognizes that...
Several NBA teams, including Miami, have recently struck deals for new revenue streams in response to the struggling...
June 17th is a pretty big day in National Basketball Association history. Sure the Los Angeles Lakers won another...
Are there too many left wingers involved in Charles Wang's bid to build the Lighthouse project which includes a...
s media strategies for TV, digital, print and radio. Santana spoke with Brandweek executive editor Barry Janoff about...
Saturday morning in a town in Central New Jersey, not too far from New York City: I’m walking with my family down the...
$579 million for the Nagano-Sydney cycle in 1998 and 2000. Rowland Jack, a senior bid consultant in the sports...
SIRIUS XM Radio, the official satellite radio partner of the Indy Racing League – the sanctioning body for the IndyCar...
About 19 years ago, Eddie Robinson was holding court at a hotel off of Route 17 in Hasbrouck Heights, New...
Amid ever-rising calls for more exercise in America, there isn't much guidance on cutting back.
CHICAGO (AdAge.com) -- Five months after Tony Ponturo departed Anheuser-Busch, where he was VP-global media and sports...
and support element of most major sponsorship programmes, but has been hard hit,” says Nigel Currie, director of sports...
NBC was $37,500 and CBS, also carrying the game, charged $42,500. (In today's dollars, says Sports Business Daily, that...
calculated, estimates indicate the COC earned at least $60 million from the Olympic cycle of 2005 to 2008.
"Tiger-gate" is the media focus of the week. Looks like another one bites the moral dust. Another checkmark...
ufl-football.comIt's the most improbable story in the sports business industry so far this year. While sports leagues...
In 1950, baseball, boxing and horse racing were on top of the America's list of favorite sports.
Top Sources: Sports Marketing
- newjerseynewsroom.com
- examiner.com
- sportbusiness.com
- ramanmedianetwork.com
- Forbes.com
- BusinessWeek
- Reuters
- brandweek.com
- New York Times
- CNBC
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