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SPORTS MARKETING

Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.

Sports Marketing is part of Business Exchange, suggested by BX Administrator. This topic contains 5,467 news and 483 blog items. Read updated news, blogs, and resources about Sports Marketing. Find user-submitted articles and reactions on Sports Marketing from like-minded professionals.

Most Active

The most active stories in this topic based on user activity.

Lewis Hamilton: The Tiger Woods of Racing? - BusinessWeekmore

The Formula One star won the coveted Drivers' Championship by a whisker. His already powerful marketability is now...

Singapore GP bets on Beyonce to boost ticket salesmore

Organisers of Singapore’s Formula One Grand Prix have enlisted top international music stars including Beyonce Knowles,...

March Madness' Success is a Big Gamblemore

103 deals worth more than $13 billion in sports and other urban infrastructure projects. He is also the sports business...

Sports Business Digest :: A-B: Now the official beer of the NFL.more

I hope everyone enjoyed those Coors light commercials featuring some old NFL coaching footage and some Coors Light...

Soccer Business Bits: MLS Merchandise Sales, Posing in Briefs & Mo...more

The Sports Business Journal is reporting on MLS first quarter merchandise sales.

History Awaits for Asiamore

The first WGC tournament, the HSBC Champions in China, speaks that golf is big in Asia and the world recognizes that...

Heat ink deal with presenting sponsormore

Several NBA teams, including Miami, have recently struck deals for new revenue streams in response to the struggling...

Pucker Upmore

Should gay hockey fans laugh at Atlanta Thrashers' popular ‘kiss cam’ joke?

Lakers won the NBA crown on an important anniversarymore

June 17th is a pretty big day in National Basketball Association history. Sure the Los Angeles Lakers won another...

Is the left wing to blame for Nassau County's Lighthouse Project failu...more

Are there too many left wingers involved in Charles Wang's bid to build the Lighthouse project which includes a...

Q&A: Ralph Santana, Pepsi VP-Sports, Media, Interactive Marketingmore

s media strategies for TV, digital, print and radio. Santana spoke with Brandweek executive editor Barry Janoff about...

Is Suburban Life Only A Contact Sport?more

Saturday morning in a town in Central New Jersey, not too far from New York City: I’m walking with my family down the...

Sponsors walking away from the Olympicsmore

$579 million for the Nagano-Sydney cycle in 1998 and 2000. Rowland Jack, a senior bid consultant in the sports...

IndyCar Series Coming Live on Your Radiomore

SIRIUS XM Radio, the official satellite radio partner of the Indy Racing League – the sanctioning body for the IndyCar...

Sports, parents and childrenmore

Tank Younger, Eddie Robinson and James Harris and the 1964 Civil Right...more

  About 19 years ago, Eddie Robinson was holding court at a hotel off of Route 17 in Hasbrouck Heights, New...

Staying Healthy & Letting Go of the Need to Winmore

Amid ever-rising calls for more exercise in America, there isn't much guidance on cutting back.

What TARP, Enron and Liquor Have Done to Sports Marketingmore

CHICAGO (AdAge.com) -- Five months after Tony Ponturo departed Anheuser-Busch, where he was VP-global media and sports...

Recession blues hit playing fields and racetracksmore

and support element of most major sponsorship programmes, but has been hard hit,” says Nigel Currie, director of sports...

This site is a digital think-tank for sports marketers in the Web 2.0 ...more

Selling the Super Bowl is a sure thingmore

NBC was $37,500 and CBS, also carrying the game, charged $42,500. (In today's dollars, says Sports Business Daily, that...

China's sports industry is getting more popular, more profitable, and ...more

calculated, estimates indicate the COC earned at least $60 million from the Olympic cycle of 2005 to 2008.

Blogging Innovation: My Own Tiger's Tale - Latest innovation articles,...more

"Tiger-gate" is the media focus of the week. Looks like another one bites the moral dust. Another checkmark...

New Football League Launchesmore

ufl-football.comIt's the most improbable story in the sports business industry so far this year. While sports leagues...

The Belmont Stakes is now an afterthoughtmore

  In 1950, baseball, boxing and horse racing were on top of the America's list of favorite sports.

Topic Feed: Most active content in Sports Marketing

Top Sources: Sports Marketing

  • newjerseynewsroom.com
  • examiner.com
  • sportbusiness.com
  • ramanmedianetwork.com
  • Forbes.com
  • BusinessWeek
  • Reuters
  • brandweek.com
  • New York Times
  • CNBC

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Sports or Spine needed All-star Recruiting | Iowa
Posted: Feb 29
Family Practice-Sports Medicine - Physician California Physician Opportunities | San Fernando, CA
Posted: May 18
Sports-minded Individuals: Entry level sales/marketing Raseri | Toledo, OH
Posted: May 25
Orthopedic Sports Medicine Physician Orthopedicjobs.net | Kansas
Posted: Feb 17
Product Marketing Manager - AG / Power Sports Carlisle Transportation Products | Franklin, TN
Posted: May 14

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