BY EVAN WEINER NEWJERSEYNEWSROOM. COM Two Saturdays ago, my son and I were at the Yonkers, N. Y. Planet Fitness working...
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SPORTS MARKETING
Sports marketing refers to the marketing of sports products or the marketing of non-sport products through associations with sports. Many companies use sports marketing to attach certain attributes -- like success, performance, and passion -- with their brands. This topic gives insight, news and information about the impact of marketing through athletes, teams, and sport events and how they can affect your brand's performance.
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Frequently cited as the world's best contemporary player, Leo Messi had done a violation last Jan 22 just because he...
The NBA is frequently accused of being fixed, but they have already lost $142 Million in potential revenue during the...
After its Super Bowl advertising debut last year, Kia Motors is returning to the big game with a fully integrated and...
There was a period in our house when Roger Black could do no wrong. The young, tall, handsome runner with the choirboy...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS About 19 and a half years ago, Donald Fehr...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS The National Basketball Association and the...
"The Immortal” Hulk Hogan and “The Icon” Sting will come for a No Disqualification fight for power and survival...
When I came across this announcement, a couple of things struck me. First, the power of programs like the Enterprise...
The World Cup 2014 is to be stage on Brazilian soil, as one of the brick countries the investment of the most televized...
The lightweight, technical design features Nike Dri-FIT technology and engineered ventilation systems to help keep...
Under Armour Inc. raised its 2009 outlook Tuesday after reporting third-quarter earnings rose slightly on higher sales...
BY EVAN WEINER NEWJERSEYNEWSROOM. COM THE BUSINESS AND POLITICS OF SPORTS Public spending for sports arenas and...
From a looming football strike to Roger Clemens' steroid trial: What sports fans aren't looking forward to in the New...
Williams will act as the franchise spokesperson and will join the EA Sports Active family along with David Beckham, who...
San Jose Sharks fans and attendees of the many other events held at HP Pavilion in San Jose are getting an even more...
This is the story of three cities and their approach to sports spending. In a town that was once known as the punch...
current market scenario. Probably, the multinational companies may be able to afford such a high price," a sports...
Major League teams enjoyed record profits last season despite the bad economy.
The National Hockey League (NHL) confirmed on Tuesday that NBC and Versus would stay on as the competition’s broadcast...
THE BUSINESS AND POLITICS OF SPORTS BY EVAN WEINER NEWJERSEYNEWSROOM. COM Sometime after Joe Frazier’s boxing career...
Driving home from the airport I noticed a large building by the side of the freeway advertising Indoor Sky Diving.
Every four years, countries send their biggest and best squads to compete in the Rugby World Cup. We take a look at...
The Pac-10 Conference has agreed to a media rights deal with ESPN and Fox that is worth $3B over 12 years, according to...
Top Sources: Sports Marketing
- newjerseynewsroom.com
- examiner.com
- sportbusiness.com
- ramanmedianetwork.com
- Forbes.com
- BusinessWeek
- Reuters
- brandweek.com
- New York Times
- CNBC
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