Most years, Howard Schultz, chairman and CEO of Starbucks, uses the annual shareholders meeting to introduce a major...
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STARBUCKS
Founded in 1971 in Seattle's Pike Place Market, Starbucks is the world's largest purveyor of premium coffee. Starbucks is named for the first mate in Herman Melville's Moby Dick. The original name of the company was Starbucks Coffee, Tea and Spices. Its mission: "To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow." In fiscal 2007, revenues were $9.4 billion with operating income of $1.1 billion.
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NEW YORK - Starbucks Corp. spent years persuading consumers to spend more on its espresso-based drinks.
Here are five things you didn't know about Starbucks They are largely responsible for turning a diner’s 50-cent cup of...
A broad series of changes at Starbucks Corp., from instant coffee to new menu boards that leave off drink prices, show...
Seattle brokerage firm tells clients that as many as 1,000 employees not working in the cafes may be laid off.
When McDonald's spokeswoman Danya Proud said McCafe coffees consistently won over customers, my fellow co-workers and I...
Starbucks will start nationwide distribution of its new ice cream line in February, which concludes its transition to a...
As has long been the case, McDonald's (NYSE: MCD) seems shockingly impervious to the rough economic climate at hand.
Restaurant chains are reaching out to consumers in an unexpected place: supermarket aisles. As the economy has soured,...
By Bruce Horovitz, USA TODAY Joe on the rocks — aka iced coffee — may be the summer of 2009's hottest beverage.
If ever there was a better indicator of the raging war for your coffee dollar, it's this week's rollout of big-time ad...
The National Labor Relations Board has repeatedly found Starbucks guilty of illegally terminating, harassing,...
One newspaper ad in Starbucks' first big branding campaign, which launched this week. It's not that Starbucks is tiny.
that 60% of Americans have scaled back from premium coffees in the past six months, with the mighty Starbucks...
The growing popularity of McDonald’s foray into coffee culture, McCafe, is thought to be responsible for the fall of...
May 29 (Bloomberg) -- Starbucks Corp., the world’s largest coffee-shop operator, is pushing some U.S. landlords for as...
Starbucks Corp. Chief Executive Howard Schultz on Tuesday said the coffee giant is ready to fight back against rivals'...
The coffee war between Starbucks Corp. and McDonald's Corp. is coming to a boil this week, as the two chains launch...
You are going to have to be a hermit this week in order to miss the large scale marketing campaigns by Starbucks and...
Starbucks Corp. will unveil an instant coffee as part of its attempt to turn around sluggish sales. The company has...
I met with Howard Shultz, founder and CEO of Starbucks, last week. I flew to Orlando from Los Angeles where Mr.
Starbucks bought a $45 million corporate jet last month at about the same time it told employees that it is...
In 2002 Starbuck's shared its guiding principles for brand building. Five years later do they still ring true?
In a new ad campaign, Starbucks wants to tell its message to a new generation of coffee drinkers and then recruit them...
A cup of coffee is a cup of coffee, or isn't it? On Tuesday Starbucks Corp. (NASDAQ:SBUX) announced a new product to...
Top Sources: Starbucks
- seattletimes.nwsource.com
- CNN Money
- Boston Globe
- Advertising Age
- BusinessWeek
- online.wsj.com
- thebigmoney.com
- Seattle Post Intelligencer
- fool.com
- Chicago Tribune
