Published: November 2, 2009 Just a few weeks ago, independent researchers reported that New York City’s ground-breaking...
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STARBUCKS
Founded in 1971 in Seattle's Pike Place Market, Starbucks is the world's largest purveyor of premium coffee. Starbucks is named for the first mate in Herman Melville's Moby Dick. The original name of the company was Starbucks Coffee, Tea and Spices. Its mission: "To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow." In fiscal 2007, revenues were $9.4 billion with operating income of $1.1 billion.
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Competition between Starbucks Coffee Co. and Dunkin' Donuts has gone beyond mochas and lattes, to corporate executives.
WASHINGTON (Reuters) - New York's mandate that fast-food restaurants post calorie information on their menus has...
Most years, Howard Schultz, chairman and CEO of Starbucks, uses the annual shareholders meeting to introduce a major...
NEW YORK - Starbucks Corp. spent years persuading consumers to spend more on its espresso-based drinks.
With several unofficial Starbucks-finder apps already populating the App Store, the coffee giant itself has finally hit...
What does it take to damage a brand with a hate campaign? That depends on whether the brand is listening, reacting in...
Seattle brokerage firm tells clients that as many as 1,000 employees not working in the cafes may be laid off.
A broad series of changes at Starbucks Corp., from instant coffee to new menu boards that leave off drink prices, show...
Howard Schultz contemplated introducing a Starbucks instant coffee last year, he knew he would face all sorts of...
Starbucks will start nationwide distribution of its new ice cream line in February, which concludes its transition to a...
As has long been the case, McDonald's (NYSE: MCD) seems shockingly impervious to the rough economic climate at hand.
Starbucks is introducing two new applications for the iPhone that will make it easier for java junkies to get their fix...
that 60% of Americans have scaled back from premium coffees in the past six months, with the mighty Starbucks...
When McDonald's spokeswoman Danya Proud said McCafe coffees consistently won over customers, my fellow co-workers and I...
Starbucks bought a $45 million corporate jet last month at about the same time it told employees that it is...
Starbucks has a brand problem. Everyone knows it. Their founder knows it. And, to Starbucks' credit, the company is...
I’m not sure what the baristas were complaining about. Starbucks has been in the fast food business for a long time.
I met with Howard Shultz, founder and CEO of Starbucks, last week. I flew to Orlando from Los Angeles where Mr.
(AP) — The allure of the value meal has long seduced penny-pinchers craving a cheeseburger. Now, as the dismal economy...
A cup of coffee is a cup of coffee, or isn't it? On Tuesday Starbucks Corp. (NASDAQ:SBUX) announced a new product to...
included in January's count; they have variable vesting timing and have not expired. It looks like CEO Howard Schultz...
When Starbucks changes its prices, everybody notices -- especially in this economy. News that Starbucks is raising the...
The growing popularity of McDonald’s foray into coffee culture, McCafe, is thought to be responsible for the fall of...
Starbucks founder Howard Schultz returned to the job of chief executive at the beginning of 2008, just a month after...
Top Sources: Starbucks
- seattletimes.nwsource.com
- BusinessWeek
- Boston Globe
- CNN Money
- Advertising Age
- online.wsj.com
- thebigmoney.com
- Seattle Post Intelligencer
- fool.com
- Chicago Tribune
