account"Author" Howard Schultz takes a bit of a beating in the Wall Street Journal for writing a book that's...
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STARBUCKS
Founded in 1971 in Seattle's Pike Place Market, Starbucks is the world's largest purveyor of premium coffee. Starbucks is named for the first mate in Herman Melville's Moby Dick. The original name of the company was Starbucks Coffee, Tea and Spices. Its mission: "To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow." In fiscal 2007, revenues were $9.4 billion with operating income of $1.1 billion.
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The Brand Autopsy Archive Project 1,400 posts since December of 2003. That’s a lot of HMOs (hot marketing opinions)...
Howard Schultz was promoting his book on "CBS Sunday Morning" this morning, and Katie Couric suggested that...
Talk about whatever -- drinks, customers, colleagues, rumors; as long as it's Starbucks-related, it's up for discussion.
Or do they favor two-packs, or even a three-pack or more to make a meal out of it? I was eyeing the tiny offerings in...
* Starbucks will start selling the Keurig brewing system in its own stores in 2012. * Howard Schultz said Starbucks'...
You can follow Starbucks beat reporter Melissa Allison's tweets here. || Read her annual meeting story.
"Perhaps this isnât that surprising given how little agenciesâand their holding companiesâinvest in...
Some excerpts from the interview: * "I can't answer why people are so emotionally linked to what we do or why they...
Yes, this has been chewed over before on the site, but I think this author's point is new: "The Peet's brand would...
The coffee chain was #2 on the list in 2005, and has been dropping since. It was #93 last year. Read "100 Best...
Starbucks says the new wordless logo is better suited to the company's expansion beyond coffee into a wider array of...
"He was hired with these tattoos and then they became an issue," Jennifer wrote on this site earlier in the...
As 2010 turns to 2011, it's time to revisit my favorite Brand Autopsy posts from the past year. Revisiting vintage...
Before you get all worked up, this employee is hardly a SBUX-basher -- and what he/she shares is hardly new to most...
Before throwing out the 25-year-old woman's claim, the judge told lawyers and courtroom spectators that "this is...
Are your customers? In the Chicago-area stores, they're giving away one pound of coffee for every pound purchased.
This list is compiled by the FitSugar website. The first item mentioned is the Birthday Cake Mini Doughnut with 130...
Earlier this year Starbucks made Internet access totally free in all its company-owned U.S. stores. Now, Starbucks has...
VIA will soon be available in mocha, vanilla, caramel and cinnamon flavors. || Read "Starbucks expands insta-brew,...
In a memo sent to Starbucks executives last week, Howard Schultz said he's aiming to leverage Starbucks's retail stores...
Lisa Baertlein, who covers Starbucks for Reuters news service, read the posts on Starbucks Gossip about the pressure to...
Starbucks says its added even more content to its upcoming digital network, which will let in-store customers browse...
At the end of May, with Starbucks stock at $25.89, Howard Schultz's options package was worth a whopping $46.8 million.
According to "Spence" in the comments section, the promotions runs until October. He writes: "After 2pm,...
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Macys Warwick Mall, Warwick, RI: Starbucks Barista - Part Time/Flexible Hours and Weekends
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