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STARBUCKS
Founded in 1971 in Seattle's Pike Place Market, Starbucks is the world's largest purveyor of premium coffee. Starbucks is named for the first mate in Herman Melville's Moby Dick. The original name of the company was Starbucks Coffee, Tea and Spices. Its mission: "To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow." In fiscal 2007, revenues were $9.4 billion with operating income of $1.1 billion.
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Dunkin' Donuts executive settles with Starbucks
Competition between Starbucks Coffee Co. and Dunkin' Donuts has gone beyond mochas and lattes, to...
BusinessWeek. Added on October 29, 2009
The State of Starbucks
Most years, Howard Schultz, chairman and CEO of Starbucks, uses the annual shareholders meeting to...
thebigmoney.com. Added on March 22, 2009
2 Studies Gauge Effect of New York’s Posted Calories
Published: November 2, 2009 Just a few weeks ago, independent researchers reported that New York...
New York Times. Added on November 3, 2009
Starbucks brews up instant coffee line
NEW YORK - Starbucks Corp. spent years persuading consumers to spend more on its espresso-based...
Boston Globe. Added on February 17, 2009
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