"I never go into Starbucks; itâs impersonal, the coffee is mediocre, and itâs expensive," says 35-year-old Paris resident Marion Bayod. "For us, itâs like another planet." The New York Times reports Starbucks is launching a multimillion-dollar campaign to win over more of Europeâs coffee aficionados and is adjusting beverages and blends to suit regional tastes. The...
Join Business Exchange
to access the most
relevant content for you,
filtered by like-minded
business professionals.
Learn more
Reactions to Starbucks is still trying to win Europeans over
Join Business Exchange
to access the most relevant content for you, filtered by like-minded business professionals. Learn more
account
account