Starbucks Social Media Monitoring & Community Help It Survive Brand Attack

What does it take to damage a brand with a hate campaign? That depends on whether the brand is listening, reacting in real-time, and has a community of its own in social media.

While fear of "the haters" damaging the brand is probably the Number One factor keeping many companies out of social media, it's the companies that are involved in social media that are most likely to...